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Value Is the New Battleground for Loyalty

Modern Restaurant Management

The report found that loyalty is eroding as brands worked hard to offer new limited time offers, value meals, upgraded loyalty programs, and digital innovations. based diners who recently ordered from a QSR, fast-food or fast-casual chai also found that value is about more than just price. The survey of 1,500 U.S.-based

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Avoiding Mistakes in Loyalty Programs

Modern Restaurant Management

Loyalty expert Hope Neiman, CMO at Tillster, says these are the four things she sees that restaurants often get wrong when building loyalty programs + brand champions: Lack of clarity and consistency. If rewards aren’t motivating, restaurants lose out on upsell opps (e.g. Value problems. No personalization.

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‘In the Future, Customers Will Drive Up to a Drive-Thru to Just Pick Up Their Food.’

Modern Restaurant Management

Restaurant brands are seeking out emerging technology to be more efficient and using data analytics to improve the drive-thru experience and this is only the beginning, according to Tim Tang, Director of Enterprise Solutions at Hughes. Drive-thru ordering and pickup was created for speed and convenience.

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Patio Power: Strategies for Optimizing Outdoor Dining

Modern Restaurant Management

Discover how handheld POS devices and QR code ordering are transforming outdoor spaces into efficient revenue engines. To learn more about how restaurant operators can best set themselves up for the upcoming summer season, Modern Restaurant Management IMRM) magazine reached out Kevin Bryla, Chief Marketing Officer, SpotOn.

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2025 Outlook: Experts Weigh In on Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. The restaurant sector is poised for a seismic shift as AI integration takes center stage. For the first part, click here and for the second part, click here.

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Elevate Your Restaurant Brand: Convert Value into Loyalty

Modern Restaurant Management

Neiman highlights the role of technology-powered tactics such as upselling menu add-ons and optimizing digital ordering in addition to using collected data to better meet the needs of the still-value conscious guest. If everyone is advertising “value,” is it really value? How long do you anticipate the value trend continuing?

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Using Tech for Better Guest Engagement

Modern Restaurant Management

and Canada, found that technology such as interactive digital menus, in-restaurant mobile apps, and augmented reality experiences are playing a vital role in empowering restaurants to stay relevant and meet the evolving needs and expectations of diners. When was the last time you placed an order in a restaurant app for curbside pick-up?