Modern Restaurant Management

MARCH 8, 2023

That’s why social media can be a game-changer for the hospitality industry. Creating engaging experiences is vital for restaurants looking to stay competitive today, and social media is a great place to begin and end those experiences. What Has Instagram Got to Do With It?

Social Media 177

Social Media Customer Experience Website Management Customer Service 177

7 Shifts

JUNE 20, 2022

Ghost kitchens emerged in the back half of the 2010s as delivery apps began to take hold of the dining market. Testing a proven restaurant concept or idea in a new market. When it comes to [restaurants] that don't have a physical presence, branding and marketing is absolutely essential. “If Developing a new brand or concept.

Front of House 435

Front of House Food Truck Back of House Social Media 435

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. For example, Shopify’s app store lets you connect more than 90 CRMs and 600 marketing tools to your website.

Design 397

Design Social Media Mobile Ordering Online Ordering 397

Social Hospitality

FEBRUARY 16, 2022

We invest money and effort into marketing campaigns to build relationships with our target audience. Plus, engagement gets the word of mouth going, which is the epitome of all marketing efforts. Marketers will speak of authenticity, finding the right audience, and honesty. They may also even post about it on social media.

Social Media 195

Social Media Customer Service Customer Experience Bar 195

Embrace the Suck

MAY 24, 2023

This means internalizing the essence of hospitality. This involves marketing your restaurant as an appealing workplace. Incorporate images and videos on your social media platforms that capture your team enjoying their work at your restaurant. Discard the age-old adage, "Treat people as you want to be treated."

Recruiting 327

Recruiting Coaching Hiring Customer Experience 327

7 Shifts

SEPTEMBER 20, 2022

Here you'll find links to our favorite blog and support articles, information about 7shifts Academy, our social media profiles, and more. Check us out on social media. Learn more about the ins and outs of restaurant management or brush up on your marketing know-how. Restaurant Marketing Course. 7shifts 101.

FOH 195

FOH BOH Social Media Fine Dining 195

7 Shifts

DECEMBER 17, 2020

Recommended Reading: How to Boost Customer Retention with Your Restaurant’s Online Marketing Engaging Social Media Accounts ?? It’s essential that your restaurant’s social media presence is one that people want to follow. Recommended Reading: Simple Restaurant Marketing Plan for 2020 Reward Their Loyalty ??

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Modern Restaurant Management

JUNE 12, 2023

For restaurant owners or franchise managers, the importance of brand purpose and social responsibility can’t be overstated, especially when attracting the Gen Z demographic. This tech-savvy, socially conscious generation has distinct preferences and values that can significantly shape the success of your establishment.

Social Media 167

Social Media Loyalty Program Communication Sustainability 167

Chowly

APRIL 17, 2024

Introduction In the dynamic realm of restaurant marketing, two industry leaders, Targetable and Chowly, are forging a united path forward. Their recent insights, shared on a Hospitality Hangout podcast episode, shed light on innovative strategies tailored to improve digital marketing for SMBs.

Marketing 52

Marketing Social Media Email Marketing Online Ordering 52

7 Shifts

OCTOBER 22, 2019

In a social media-heavy world, the visual appeal of a restaurant has become more important than ever. Creating an Instagram marketing strategy for your restaurant is just a part of getting your business up and running. Instagram is influencing menu offerings, restaurant design, and marketing strategies.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

7 Shifts

OCTOBER 31, 2022

Section 3: Market Analysis. Section 4: Marketing Plan. A business plan should include information on your target market, competition, business model, marketing strategy, and financial projections. Your market position and competitive advantage. Section 3: Conduct a market analysis. Table of Contents.

Point of Sale 397

Point of Sale Back of House Document Download 397

Modern Restaurant Management

JULY 14, 2021

In today’s tight job market, to be competitive and stay top of mind of potential hires, it’s important to launch a holistic recruitment marketing strategy to support basic recruiting functions. ones with hospitality, restaurant, cooking, etc. ones with hospitality, restaurant, cooking, etc.

Recruiting 209

Recruiting Hiring Marketing Email Marketing 209

Social Hospitality

JUNE 28, 2023

In the ever-evolving world of restaurants, establishing effective marketing strategies is an important stepping stone to success. Whether you’re a new restaurant or a well-established entity, it’s crucial to keep your marketing as fresh as your food. There are plenty of tried-and-tested restaurant marketing strategies.

Marketing 195

Marketing Email Marketing Social Media Seasonal Menu 195

7 Shifts

AUGUST 26, 2021

The Restaurant Growth Podcast by 7shifts brings together restaurant leaders from all corners of our industry: full-service, quick-service, tech, and everyone who helps push hospitality forward. Revel in the advice and perspective of hospitality leaders anywhere and anytime! Walchef, founder of Cali BBQ and Cali BBQ Media.

Coaching 195

Coaching Website Management Email Marketing Retail 195

Modern Restaurant Management

OCTOBER 10, 2023

Moreover, as the hospitality sector becomes increasingly competitive, tapping into the nuanced aspects of customer behavior becomes necessary. Techniques like content marketing, SEO optimization, and social media campaigns can work wonders when applied correctly.

Loyalty Program 180

Loyalty Program Franchise Franchising Social Media 180

QSR Automations

APRIL 17, 2024

ConnectSmart® Host: Putting the ‘Hospitality’ in Host While ConnectSmart Kitchen is revolutionizing the back-of-house, ConnectSmart® Host is busy elevating the front-of-house experience. About the Author Caitlin Soard is a Content Marketing Strategist with over seven years of marketing experience under her belt.

Technology 52

Technology Front of House Back of House Social Media 52

Modern Restaurant Management

DECEMBER 12, 2023

It seems almost everyone, from social media influencers to evening news anchors, is extolling the capabilities of this emerging tech. However, there are enduring effects, both in terms of the labor market and how individuals perceive work. Even today, the latest data from the U.S.

2024 198

2024 Customer Service Social Media Customer Experience 198

7 Shifts

JULY 16, 2021

In this guide, we'll go through everything you need to open a new coffee shop, from market research to buying coffee to hiring the best team. Research the Market. Market and Promote the Opening. Below is a list of the potential coffee shop concepts to think about when conducting your market research. Research the Market.

License 459

License Hiring Equipment Point of Sale 459

Open for Business

MARCH 23, 2023

Restaurant marketing jobs are some of the most important roles in the hospitality industry. A solid marketing strategy will help you attract new guests and keep them coming back, but marketing duties often fall to the bottom of a busy restaurant owner or manager’s to-do list.

2023 78

2023 Marketing Social Media Email Marketing 78

Modern Restaurant Management

NOVEMBER 25, 2019

The restaurant and hospitality sector is one of the largest industries in the world. As a restaurant owner, it’s important to know how to market your restaurant the right way if you’re going to survive in such a crowded and competitive marketplace. Ignoring the Power of Social Media.

Social Media 227

Social Media Marketing Customer Experience Consumer Goods 227

Modern Restaurant Management

JULY 14, 2020

COVID-19 has transformed the restaurant and hospitality industry, which means that restaurants need a new approach to promoting and marketing their business to health and safety-conscious diners. You need to adapt your restaurant’s social media marketing approach in the “new normal” of COVID-19.

Marketing 212

Marketing Social Media Influencer Online Ordering 212

7 Shifts

SEPTEMBER 20, 2021

In his book Setting the Table: The Transforming Power of Hospitality in Business , restaurateur Danny Meyer outlined his low-tech-process of keeping up with his customers' preferences and things about them to remember and personalize their experiences. Social Media Management & Metrics. Restaurant Audience Management.

Technology 370

Technology Front of House Social Media Back of House 370

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

QSR Automations

FEBRUARY 19, 2024

The latest e-book from Hospitality Technology, sponsored by QSR Automations, explores the relationship between kitchen display systems and a reliable, integrated, easy to use, and automated back of house — including challenges such as flexibility and barriers to implementation. However, there is room for even more growth.

Technology 52

Technology Social Media Demo Back of House 52

7 Shifts

OCTOBER 21, 2021

On the 7shifts blog and social media, we seek to provide actionable and informative content to help restaurant people learn about every corner of the industry. Marketing Course. Creating a Marketing Plan. ?? Digital Marketing Best Practices. ??‍?? Instagram Marketing Best Practices. ??

Management 195

Management Management Website Management Social Media 195

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Modern Restaurant Management

MAY 26, 2023

A 2023 Emotional Intelligence Market study citing “heavy growth” of $49.93 This as today’s highly discriminating and demanding hospitality marketplace is seemingly rife with substitutable solutions. Emotional intelligence is key to any marketing strategy.

Hospitality 98

Hospitality Social Media Customer Service Email Marketing 98

Next Restaurants

JUNE 30, 2020

No one could have predicted how massive the pandemic impacted the food and hospitality industry. Advertise & Promote Your Restaurant on Social Media. Social media channels like Instagram are more important now than ever. Use this time to modify your social media plan. The key is being resilient.

Social Media 163

Social Media Email Marketing Online Ordering Food Safety 163

Modern Restaurant Management

JANUARY 8, 2024

– Jaime Bettencourt, SVP of Revenue Growth & Brand Strategy, Mood Media Over the coming years, we can expect technology to play an increasingly pivotal role in the restaurant industry. – Corin Camenisch, Product Marketing Lead at SumUp 1 + 0 = 3: The New Math of Marketing!

2024 212

2024 Loyalty Program Cash Management Customer Experience 212

Modern Restaurant Management

JUNE 18, 2020

" Restaurants and the entire hospitality industry are at the forefront of this challenge. And to inspire you to put your experience to work for you, here is a quick guide to the Post-CV restaurant marketing themes that will help your business bounce back to profitability in the new normal – whatever that looks like.

Marketing 225

Marketing Social Media Email Marketing Innovation 225

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Modern Restaurant Management

JULY 16, 2020

billion people sign onto social media to check what’s going on in the world. That’s about 45 percent of the global population, all tapping into the social sphere to see who’s going where and what businesses like yours have to offer. Every day, more than 3.5

Social Media 196

Social Media Coupons Download Entertainment 196

Modern Restaurant Management

AUGUST 25, 2022

Restaurants pivoted to contactless ordering with open arms for sanitary and social distancing purposes, and embraced digital platforms and apps that enabled streamlined delivery and curbside pickup. Today’s restaurants can’t afford to underestimate the power of these social platforms as marketing tools.

Technology 186

Technology Mobile Ordering Social Media Customer Experience 186

Modern Restaurant Management

OCTOBER 28, 2021

Both owned and earned media are available to nearly every restaurant that promotes itself to the public. These media should be leveraged to communicate in a style and voice that is authentic to your business and your policies so there is no guesswork on the part of your customers. Today’s Pandemic Special.

Communication 197

Communication Social Media Menu Loyalty Program 197

7 Shifts

DECEMBER 13, 2021

And what can operators do more (or less) of to make hospitality into a long-term and viable career? Has the pandemic affected how employees view hospitality careers? Despite the social distancing requirements of the two years, team camaraderie remains strong. Social media messaging (Facebook, Whatsapp, Instagram, etc.),

Employee Relations 370

Employee Relations Communication Hospitality 2022 370

Embrace the Suck

FEBRUARY 12, 2020

It’s the solutions to how you deal with those problems that are the great divide between those that struggle, from those that thrive to the rare few that drive their market. Your goal should always be to dominate your market. You’re not marketing enough. In the hospitality world, we give and give to others.

Coaching 330

Coaching Email Marketing Communication Workshop 330

7 Shifts

FEBRUARY 12, 2021

See What Your Local Market Looks Like. For example, a restaurant that does $1 million would look to sell from anywhere between $250,000 and $400,000, depending on the area and market With restaurant startup costs as high as they are, there are clear benefits of buying an existing restaurant over starting from scratch.

License 444

License Equipment Certification Information 444