Modern Restaurant Management

NOVEMBER 7, 2023

Restaurant brands around the world are finding that their audience is craving something more than pretty pictures of delectable dishes, but rather a need for community and discussion. The landscape of digital marketing is constantly evolving, presenting both challenges and opportunities for restaurant operators.

Marketing 203

Marketing Social Media SEO Front of House 203

Modern Restaurant Management

APRIL 11, 2024

The year 2024 promises a journey of adaptation and fierce competition for the restaurant industry as it manages stronger-than-expected economic data and slowing inflation while dealing with the headwinds of short labor supply, more demanding customers and an uncertain political environment.

2024 189

2024 Customer Experience Compost Loyalty Program 189

7 Shifts

JUNE 20, 2022

While that popularity has generated excitement about the prospect of these dining room-less restaurants, it's important to remember that ghost kitchens aren't an easy thing to pull off. How is it different from a virtual restaurant? How is it different from a virtual restaurant? Benefits of a ghost kitchen model.

Front of House 435

Front of House Food Truck Back of House Social Media 435

Modern Restaurant Management

JANUARY 22, 2024

Understanding your diner’s requirements, preferences, and desires is the foundation for success in the modern restaurant industry. This industry seeks to develop a value proposition that speaks to its consumers and convinces them to dine in their restaurants. How do you manage your restaurant in a modern and efficient way?

Loyalty Program 181

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 181

Social Hospitality

FEBRUARY 16, 2022

We want people to engage with our brands both online and offline. Once people feel connected to your brand, they’ll be more inclined to choose you over your competitors. Despite the lockdowns and other hindrances, restaurants, bars, and pubs are still open. Many companies are primed to grow in the post-pandemic world.

Social Media 195

Social Media Customer Service Customer Experience Bar 195

Modern Restaurant Management

MAY 30, 2023

Our recent survey on restaurant apps, loyalty and dining choices gave us insight into what your customers think. Frequent users (ordering from restaurants more than five times a week) were far more digitally engaged with brands. Just 20 percent of non-frequent users downloaded at least two restaurant apps.

Loyalty Program 197

Loyalty Program Social Media 2023 Download 197

Modern Restaurant Management

OCTOBER 3, 2023

By connecting with customers on a personal level through face-to-face interactions, personalized experiences, and uniquely valuable touch points through online tactics, you build a solid base for brand trust and credibility. Local store marketing (LSM) is one of the most impactful ways for restaurant brands to provide those touch points.

Social Media 177

Social Media Customer Experience 2009 Customer Service 177

Modern Restaurant Management

AUGUST 31, 2023

It's important to have a restaurant public relations (PR) strategy in place. PR for restaurants won’t just help give your brand name a more positive ring. It will also boost your restaurant's presence. Here are five PR tips you can follow to ensure your restaurant’s success. The ultimate result?

Social Media 154

Social Media Email Marketing Influencer Events 154

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Yet, there is nothing common about your specific brand. What does your brand stand for and what are your values?

Franchise 180

Franchise Franchising Marketing Social Media 180

7 Shifts

DECEMBER 18, 2020

Instagram is an important part of any business’s marketing strategy in 2021 , but you might be wondering how the social media platform can make an impact on your restaurant. Some people are even turning to platforms like Instagram to find new restaurants. Finally, you can also create videos that showcase your staff.

Social Media 397

Social Media Customer Service Seasonal Menu Take-out 397

Modern Restaurant Management

JANUARY 8, 2024

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2024. As the trend of digital nomadism continues to rise in the future, catering to this growing demographic becomes increasingly important.

2024 215

2024 Loyalty Program Cash Management Customer Experience 215

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. Whatever plans and forecasts you had for your restaurant are yesterday’s bread now. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. MDP Restaurant Group operates concepts nationwide, including their newest concept: Bambuu Asian Eatery. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

7 Shifts

DECEMBER 17, 2020

Or the restaurant that always delivers on-time and throws in some extras. When it comes to getting people in the door, it’s always easier to get someone back then to find brand-new customers. Growing a loyal customer base is a key to growing your business and keeping it profitable year-over-year.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

7 Shifts

NOVEMBER 1, 2022

Restaurant owners and operators wear a lot of hats. And the big restaurant brands are only getting bigger , making it even harder to stand out. You need to put yourself in front of diners, get them in your door, and turn them into ambassadors of your restaurant that come back and tell their friends about you.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

JANUARY 26, 2021

2020 was a year that the restaurant industry won’t soon forget. Through it all, we emerge from the year as an industry in evolution—and our restaurants need to evolve with it. He also operates Cali BBQ Media and hosts the Digital Hospitality Podcast, and is an advocate for digital hospitality as a means to grow your business.

2021 370

2021 Front of House Social Media Back of House 370

Open for Business

JANUARY 24, 2023

A busy owner’s guide to restaurant social media strategy Restaurant social media strategy refers to having a plan to connect with your guests where they spend their time: online. According to OpenTable research, 87% of people have visited a new restaurant based on finding it on social media.

Social Media 148

Social Media Front of House Download Consumer Goods 148

7 Shifts

OCTOBER 22, 2019

In a social media-heavy world, the visual appeal of a restaurant has become more important than ever. Instagram is now reshaping the way diners consume their food, and in return restaurants have changed to accommodate the need for “ Instagrammable ” experiences. Source: [link] No wonder Instagram has the impact it does.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Restaurant Engine

OCTOBER 25, 2023

The best social media platforms for you are the ones your customers are using. Is your restaurant using social media? In this article, we look at the best social media platforms for restaurants. Social media is a great way to cater to your current customers while also getting new ones.

Social Media 111

Social Media Definition Events Catering 111

Modern Restaurant Management

FEBRUARY 16, 2023

It should come as no surprise that the world’s first marshmallow café would attract a lot of social media attention. Modern Restaurant Management (MRM) magazine asked Shanks about the brand's growth, compeition, loyalty, and social media savvy.

Sustainability 184

Sustainability Social Media Customer Experience Consumer Goods 184

Modern Restaurant Management

JANUARY 9, 2024

Restaurant owners should work to forecast their busy and slow seasons and use these projections to determine whether they are likely to need capital as they transition into their busy season. When considering expansion plans, restaurants should understand the demand in their local market as well as the competitive environment.

Employee Relations 193

Employee Relations Small Business Advertising Customer Experience 193

Modern Restaurant Management

AUGUST 21, 2023

As an investor in some of America’s most iconic brands, I’ve identified some key elements that every food brand can focus on in 2023 to grow and scale their business. Are there organic social media posts about your hero menu item? Are there organic social media posts about your hero menu item?

Food 167

Food 2023 Social Media Customer Experience 167

Modern Restaurant Management

OCTOBER 19, 2022

In a sector as vast as the restaurant industry, digital marketing becomes a critical tool to standing out among the crowd, especially as Q4 inches closer. SEO is when you optimize online content so that your brand is easier to find when Google crawls the internet for results.

SEO 189

SEO Social Media Website Management Online Ordering 189

Restaurant Engine

NOVEMBER 8, 2022

If not, a social media manager can help. As a restaurant owner or manager, it can be hard to know when to hire help, especially when it comes to digital marketing. When considering the question, “Should your restaurant have a social media manager,” many people in the restaurant business might automatically answer no.

Social Media 119

Social Media Management Management Website Management 119

Modern Restaurant Management

JULY 29, 2022

According to the National Restaurant Association (NRA), U.S. restaurant sales are expected to return to pre-pandemic trajectory and reach $898 billion in 2022. Given that businesses grow by acquiring new customers, many national QSR brands rely heavily on advertising to increase exposure.

Advertising 208

Advertising Take-out Marketing Social Media 208

Modern Restaurant Management

OCTOBER 15, 2020

As consumers expect more convenient ways to get their favorite meals – even more so than ever before amidst the pandemic – adding delivery has enabled restaurants to meet those demands and grow digital sales. Take a few minutes to Google your brand name and see where you rank in the search results.

Delivery 223

Delivery Social Media Loyalty Program Customer Service 223

Open for Business

APRIL 9, 2024

Loyalty is more than a frequent guest punch card or a points-based rewards program in the restaurant world. So why does loyalty matter so much to restaurants? They also serve as brand advocates, spreading their positive experiences to friends and family. Quick Links What is loyalty for restaurants?

Loyalty Program 78

Loyalty Program Social Media Email Marketing Point of Sale 78

Modern Restaurant Management

MAY 28, 2021

When you’re in the restaurant business, it’s not enough to let your customers share pictures for you. While we do live in a mobile world where smartphone pictures have become the norm, professional photography is still needed for restaurants. It can help you to further establish your restaurant and build a better brand.

Social Media 218

Social Media Website Management Mobile Ordering SEO 218

Restaurant Engine

DECEMBER 27, 2023

As a business owner in today’s digital world, you know how important social media is to your overall marketing strategy. According to one study , nearly 75% of people use Facebook comments and images to decide what restaurant they’re going to visit. So, like most restaurants, you want to grow your social media presence.

Influencer 64

Influencer Social Media Online Ordering Advertising 64

Modern Restaurant Management

JANUARY 27, 2022

The restaurant industry is still dealing with pandemic-related issues, including supply chain disruptions, new COVID variants and surging cases, labor shortages, rising prices, and a shift in consumer demand. As a result, ghost kitchens, delivery-focused kitchens without a storefront or dining area, are growing in popularity.

Kitchen Safety 212

Kitchen Safety Food Safety Audits Food 212

EATER

APRIL 16, 2024

Pergamino After decades of exporting the best coffee, Medellín’s local brands and cafe owners are turning residents on to the world-renowned specialty beans in their backyard and paying it forward to farmers “En casa del herrero, azadón de palo.” Medellín’s bounty of coffee beans. In the blacksmith’s house, a wooden hoe.

Social Media 106

Social Media Point of Sale Food Supply 2012 106

The Eat Restaurant

FEBRUARY 21, 2023

At least that's the main theory behind the wildly popular social media platform, Instagram. Learn how to grow your restaurant brand with social media" src="[link] A picture is worth 1,000 words, right? The real challenge though is figuring out how to make it work for you.

Social Media 148

Social Media Marketing 148

Next Restaurants

MARCH 8, 2022

We come across them every day inside restaurants or on sidewalks – these fun, charming, and rustic signs with funny quotes or mouthwatering menus that showcase a restaurant’s food style and make you stop dead in your tracks. . But first, a quick look at why restaurant chalkboard art is social media-friendly.

Social Media 124

Social Media Seasonal Menu Email Marketing Online Ordering 124

Modern Restaurant Management

JANUARY 25, 2023

Independent restaurants with fewer than three locations make up more than half of the restaurants in the U.S. Many restaurateurs dream of growing into multiple locations, but it takes a lot of capital investment to get there. Knowing the competition helps to clearly define what sets the brand apart.

Point of Sale 207

Point of Sale Coaching Social Media Leadership 207

ChowNow

FEBRUARY 14, 2024

More and more restaurants are launching their own websites, mobile apps, and online ordering channels. So much so that diners go out of their way to order directly from restaurants they love. We’re always looking for new ways to help restaurants get more from their online ordering and boost their revenue streams.

Website Management 78

Website Management SEO Mobile Ordering Online Ordering 78

Modern Restaurant Management

JANUARY 12, 2022

The pandemic has challenged the relationship between restaurant operator and guest. Brands that have shifted to a more customer-centric approach have an understanding of loyalty as being earned and not sold. Loyalty programs are commonplace today, a necessity and important part of restaurant marketing strategy. Suzi Tripp.

Loyalty Program 217

Loyalty Program Customer Experience Social Media Online Ordering 217

Modern Restaurant Management

JUNE 22, 2021

“Ghost kitchens provide an opportunity to really expand a brand or get a product in front of customers that they otherwise couldn’t because of lower resources,” Buterick said. However, the concept is so popular that even big brands are getting into the virtual kitchen model.

Social Media 179

Social Media Restaurant Law Technology Delivery 179