Modern Restaurant Management

JANUARY 13, 2025

In a recall crisis, the media can be your greatest ally or your worst enemy – it all comes down to how you manage the message. With food recalls at a five year high , there’s (understandably!) All food businesses need a strategic communications plan that covers what to do before, during, and after a recall.

Management 419

Management Management Social Media Food 419

Modern Restaurant Management

JUNE 3, 2025

For restaurant operators striving to cut through the noise and connect with today's diners, understanding the nuances of modern marketing and PR is crucial. What are common mistakes you see restaurant operators making in their marketing efforts and how can they rebound? It's essential for survival and growth.

Marketing 380

Marketing Loyalty Program Email Marketing Customer Experience 380

Modern Restaurant Management

APRIL 11, 2025

Leveraging Limited Time Offerings (LTOs ): With increased competition and higher food costs, one way restaurants can stand out is with LTOs, which appeal to every generation of diners and are an easy way to draw in new customers. Restaurants can engage Gen Z by leveraging vibrant social media campaigns and exclusive promotions.

Loyalty Program 439

Loyalty Program Social Media Front of House Back of House 439

ChowNow

JUNE 27, 2025

Social media is amazing at customer engagement: you can highlight your most popular dishes, encourage guests to share their experiences and tag your restaurant in posts, and respond to customer questions and comments, providing a level of connection that few other platforms can offer.

Social Media 195

Social Media Online Ordering Ordering Download 195

Modern Restaurant Management

JULY 11, 2025

Your menu plays a vital role in your business marketing. So, let's dive deeper into the steps on how to turn your menu into a marketing tool. The dishes in your menu that are prepared with local products tell your customers that the food is fresher, as those ingredients have a shorter distance to travel.

Menu 221

Menu Marketing Email Marketing Seasonal Menu 221

Modern Restaurant Management

MAY 13, 2025

Michael Parlapiano, Managing Director of The Culinary Edge, shares with Modern Restaurant Management (MRM) magazine how restaurants and food brands can adapt to these generations’ evolving preferences. They love exploring ethnic flavors and street food, making every meal an adventure.

Social Media 426

Social Media Sustainability Customer Experience Sourcing 426

Modern Restaurant Management

JANUARY 30, 2025

Marketing agency Thought For Food & Son has been doing a lot more than just think about food for 20 years. Casucci, Founder & CEO at Thought For Food & Son. Casucci, Founder & CEO at Thought For Food & Son In what ways has food marketing changed since Thought for Food & Son was founded?

Social Media 386

Social Media Innovation Sustainability Marketing 386

Modern Restaurant Management

JANUARY 10, 2025

Today’s diners expect more than just good food—they seek environments that captivate, connect and surprise. Beyond serving as a place to grab drinks, the bar is becoming a hub of social interaction and a key driver of revenue.

2025 419

2025 Design Innovation Social Media 419

Modern Restaurant Management

JUNE 11, 2025

The way people find and connect with food has changed over the years; Gen Z, especially, is driving that shift. They discover new spots online, make decisions fast, and care just as much about the story behind what they’re eating as they do about the food itself. He wasn’t just there for the food.

Marketing 251

Marketing Social Media Customer Experience Consumer Goods 251

7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. To do so, you must have an optimized website and engaging social media profiles. Let’s explore 26 proven online marketing strategies to help your restaurant thrive.

Book 195

Book Marketing Email Marketing Social Media 195

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

ChowNow

FEBRUARY 7, 2025

Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

APRIL 30, 2021

So it makes good business sense to revamp your marketing strategies. Today, examine the effects the pandemic has had on the restaurant and food service industry as well as five simple but effective marketing techniques to boost your local business. Five Local Marketing Strategies.

Marketing 568

Marketing Food Safety Social Media Small Business 568

Modern Restaurant Management

OCTOBER 23, 2023

With the fierce competition in the food industry, a well-thought-out pre-launch marketing strategy is crucial to ensure your restaurant gets the attention it deserves. Also, according to HubSpot, 71 percent of consumers are more likely to make a purchase based on social media referrals.

Fine Dining 520

Fine Dining Marketing Social Media Influencer 520

Modern Restaurant Management

FEBRUARY 27, 2025

“I Heart Fries is a restaurant concept that combines a variety of delicious international foods in one place. innovative and unique marketing strategies and 3. JA: The biggest challenges are supply chain logistics, maintaining quality, and adapting to different markets. JA: Social media is huge for us.

Franchising 221

Franchising Franchise Social Media Influencer 221

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Communicate with Customers on Social Media. Meet your guests on social media. Such content showcases the brand favorably and works as social proof.

Marketing 508

Marketing Email Marketing Social Media SEO 508

ChowNow

FEBRUARY 12, 2025

Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. When used correctly, restaurant email marketing keeps your restaurant top of mind, turning occasional diners into loyal regulars.

Email Marketing 195

Email Marketing 2025 Marketing Online Ordering 195

Modern Restaurant Management

DECEMBER 18, 2024

The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. For restaurants, sourcing from these local markets offers a way to support regional producers while differentiating their menus with unique, high-quality ingredients.

2025 419

2025 Loyalty Program Social Media Fast Casual 419

The Rail

OCTOBER 25, 2024

By Toby Patrick, Contributor Otley, a market town in West Yorkshire, is home to 24 pubs despite a population of around 15,000 people. Here are five ways new hospitality venues can use social media to shout about their arrival on the local High Street. Be Different Standing out on social media today isn’t easy.

Social Media 130

Social Media Customer Experience Bar Customer Service 130

Goliath Consulting

JANUARY 25, 2025

As diners become more health-conscious and adventurous, food trends and restaurant strategies are shifting to align with these preferences. Preserved Seafood : Preserved seafood is gaining traction, driven by Scandinavian simplicity and the desire for sustainable, nutrient-rich foods.

Dietary Restrictions 221

Dietary Restrictions Food Email Marketing Customer Experience 221

Modern Restaurant Management

FEBRUARY 25, 2025

billion in revenue every year due to inadequate digital engagement across key consumer channels such as search engines, social media platforms, and review sites. This shift demands a new approach to local marketing – one that prioritizes and enables nuanced queries, hyper-local engagement, and AI-powered discovery.

SEO 324

SEO Social Media Customer Experience Customer Service 324

Modern Restaurant Management

JUNE 6, 2025

Video marketing can be your secret weapon. There’s a visual nature to the food and beverage industry. Stimulating Local Appeal Local interest is a driving force behind restaurant marketing. If you host special events, video marketing is a great way to share the experience and generate buzz for an upcoming event.

Marketing 221

Marketing SEO Influencer Events 221

Modern Restaurant Management

JANUARY 29, 2025

egg industry is grappling with a crisis that has sent shockwaves through the food supply chain. The Wall Street Journal reported in early 2025 that inflation in food production reached its highest level in over a year, affecting all aspects of poultry farming. Bakeries and breakfast-focused establishments are particularly vulnerable.

Supplies 373

Supplies Pricing Food Supply 2025 373

Modern Restaurant Management

JULY 11, 2025

This desire is fueling a surge in food and beverage brand partnerships and collaborations. Consumers are increasingly looking for convenience, ingredient transparency, nostalgia, and brand familiarity, particularly in food and beverage categories. The rise of food as lifestyle content on social media only amplifies this effect.

License 221

License Social Media Retail Loyalty Program 221

Modern Restaurant Management

MAY 30, 2025

In recent years, the food service industry has undergone a rapid transformation of automation and increased technology usage. Fast Food and QSR Value The United States Fast Food & Quick Service Restaurant Market size was valued at US$ 248.8 Perkins American Food Co. percent from 2025 to 2033 and reach US$ 345.6

Fast Casual 251

Fast Casual Food Point of Sale Mobile Ordering 251

Modern Restaurant Management

JULY 14, 2021

In today’s tight job market, to be competitive and stay top of mind of potential hires, it’s important to launch a holistic recruitment marketing strategy to support basic recruiting functions. Social Media Advertising. Each channel above should be covered by your recruitment marketing strategy.

Recruiting 531

Recruiting Hiring Marketing Advertising 531

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. The fact is that running a successful restaurant is more than just offering good food and good service. Make Use of Local SEO and Content Marketing.

Marketing 567

Marketing SEO Front of House Website Management 567

Modern Restaurant Management

NOVEMBER 7, 2023

Effective full-funnel marketing strategies are vital for the success of any business, but are definitely the garnish on top for those in the food and beverage industry. The landscape of digital marketing is constantly evolving, presenting both challenges and opportunities for restaurant operators.

Marketing 508

Marketing Social Media SEO Front of House 508

Modern Restaurant Management

MARCH 3, 2025

First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. Finally, we look at the launch strategy and marketing plan. We want a new brand to hit the market with impact. We wanted it to feel high-end but also lively and social.

Social Media 251

Social Media Customer Experience Email Marketing Loyalty Program 251

Modern Restaurant Management

DECEMBER 5, 2024

Just as a chef elevates a signature dish with bold, unique flavors that please the senses, the right glassware can enhance the presentation of drinks and food, creating a visually engaging experience for customers. High-end wine glasses that enhance the drinking experience are filling a market gap left post-COVID.

Fine Dining 405

Fine Dining Consumer Goods Presentation Seasonal Menu 405

Modern Restaurant Management

MAY 17, 2022

One of the most impactful ways to target your audience is through location-based marketing. This is ‘phygital’ marketing: the blend of a physical presence with digital engagement. Phygital marketing is a hybrid channel delivering an immediate, immersive experience to make brands memorable and converts.

Marketing 530

Marketing Mobile Ordering Online Ordering Customer Experience 530

Modern Restaurant Management

NOVEMBER 15, 2023

It only exists online; customers can order food through a delivery app. Virtual Restaurants can be a great way to test new menu ideas or reach a new market. Listing your restaurant on delivery apps will help you reach more people and make it easier for them to order food from you.

Marketing 492

Marketing SEO Social Media Mobile Ordering 492

Modern Restaurant Management

NOVEMBER 3, 2023

At one point or another, we’ve all seen some food blogger or influencer’s content plastered across our social media pages. What Is Influencer Marketing? Essentially, influencer marketing refers to when brands collaborate with these highly followed individuals as a way of promoting their products or services.

Influencer 491

Influencer Book Marketing Social Media 491

EATER

FEBRUARY 27, 2025

Photoillustration by Lille Allen; see below for full credits Every major fast-food chain, it seems, now has its own app promising deals, discounts, and a better diner experience overall. All of them promise a seamless experience to the fast-food customer. It can suggest new foods that you might like to try.

Mobile Ordering 206

Mobile Ordering Loyalty Program Food Food Order 206

Modern Restaurant Management

DECEMBER 31, 2024

“Through expansive experiences that inspire our guests paired with the ambiance of the space and the food on the plate, we’re setting new standards for the industry and creating truly spectacular moments for all who enter our restaurants and bars.” That’s where the NEXT Flavor Report comes in.

2025 450

2025 Beverage Fine Dining Guest Recovery 450