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Restaurant Loyalty Programs to Boost Revenues

Cheetah

Restaurants, retailers and airlines have been using loyalty programs to drive revenue for nearly three centuries. From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools.

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Why Restaurants Should Lean Into Loyalty Programs As a Way to Increase Direct Sales

Modern Restaurant Management

In the midst of the COVID-19 pandemic and the resulting restaurant shutdowns, online ordering has become the go-to method for many customers. By using loyalty programs as a way to encourage customers to order directly. The first step in crafting a winning loyalty program is gathering the right data.

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Finding the Right Customers for Your Restaurant Loyalty Program

Mad Mobile

In the past, generic loyalty programs were enough to encourage customer engagement. However, times have changed, and guests expect more from restaurant loyalty apps than ever before. In order to remain relevant in the highly competitive restaurant industry , your loyalty program needs to stand out from the crowd.

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Engaging Millennials and Gen Z With Restaurant Loyalty Programs

Mad Mobile

In the past, a wallet full of coffee shop punch cards was as close as most people got to restaurant loyalty programs. It’s up to bars and restaurants to embrace modern loyalty strategies in order to attract and retain these customers. Here are a few aspects to prioritize in order to attract–and hold–their attention.

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How a Customer Loyalty Program Helps Restaurants Keep in Touch with Customers

Focus POS

With a loyalty program that resonates with what your customers value, you open the doors to greater communication with your customer base that translates to much more than just increased revenue. How loyalty programs have evolved. Modern loyalty programs add a lot more than a free item after so many purchases.

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Keeping Up with Diners’ Expectations Amid Rising Prices

Modern Restaurant Management

But two non-negotiables have remained strong for diners: convenience and loyalty. The NCR Voyix 2024 Digital Commerce Index revealed nearly half (48 percent) of consumers dine out less than they used to because inflation is top of the menu. In doing so, they improve the customer experience, which, in turn, increases loyalty.

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7+ Awesome Restaurant Super Bowl Specials and Promotions for 2023

7 Shifts

Additionally, restaurants should make sure they have enough food and drink to meet the demand on this busy day. Promote your specials: Let your customers know about any Super Bowl specials you'll be offering. This ensures you'll have a rough idea of what people are more likely to order and you'll also sell everything.

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