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Turning Tables with Video Testimonials: A New Recipe for Restaurant Marketing

Modern Restaurant Management

Incorporating video testimonials into your restaurant marketing strategy can showcase authentic experiences that build trust and engage prospective customers, turning them into loyal regulars. Include some details, such as specific menu options or a signature craft cocktail, in the narrative.

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Restaurant Market Research: Ultimate Guide to Market Analysis

7 Shifts

One of the building blocks you must put in place before starting a restaurant is market research. Just like a well-crafted mission statement will help guide your business decisions, identifying and understanding your target customers and competitors through restaurant market research will give your business a competitive edge.

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Best Practices for Capitalizing on Workplace Holiday Party Trends

Modern Restaurant Management

It's beginning to look like a festive holiday season at workplaces as office party attendance and budgets are rising, according to ezCater's first-ever Workplace Holiday Party Trends Report , which reveals emerging trends and insights from 1,600+ employees and decision-makers nationwide.

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How Restaurants Can Manage Food Costs During Disruptions

Modern Restaurant Management

Meanwhile, extreme weather events are likely to disrupt transportation routes, damage crops, and lead to shortages of key ingredients, resulting in price spikes that impact menus. Seasonal Shifts : They may be predictable, but they still add another layer of complexity to restaurant management. percent annually.

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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

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The 11 Best Restaurant Event Ideas That Actually Bring In New Customers And Keep Regulars Excited

ChowNow

Maybe hosting an event could pump some new life into your restaurant. We searched high and low for every restaurant event idea out there, then boiled them down to what we believe are the most exciting and effective restaurant events to keep regulars ecstatic and new customers talking.

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Struggling with Restaurant Visibility? Here’s How Video Marketing Can Help

Modern Restaurant Management

Video marketing can be your secret weapon. Naturally engaging for the senses, videos attract attention in a sea of content, get diners interested in your menu, and encourage visitors. Stimulating Local Appeal Local interest is a driving force behind restaurant marketing. Don’t forget about events, either.