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Incorporating video testimonials into your restaurant marketing strategy can showcase authentic experiences that build trust and engage prospective customers, turning them into loyal regulars. Include some details, such as specific menu options or a signature craft cocktail, in the narrative.
One of the building blocks you must put in place before starting a restaurant is market research. Just like a well-crafted mission statement will help guide your business decisions, identifying and understanding your target customers and competitors through restaurant market research will give your business a competitive edge.
It's beginning to look like a festive holiday season at workplaces as office party attendance and budgets are rising, according to ezCater's first-ever Workplace Holiday Party Trends Report , which reveals emerging trends and insights from 1,600+ employees and decision-makers nationwide.
Meanwhile, extreme weather events are likely to disrupt transportation routes, damage crops, and lead to shortages of key ingredients, resulting in price spikes that impact menus. Seasonal Shifts : They may be predictable, but they still add another layer of complexity to restaurant management. percent annually.
Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.
Maybe hosting an event could pump some new life into your restaurant. We searched high and low for every restaurant event idea out there, then boiled them down to what we believe are the most exciting and effective restaurant events to keep regulars ecstatic and new customers talking.
Video marketing can be your secret weapon. Naturally engaging for the senses, videos attract attention in a sea of content, get diners interested in your menu, and encourage visitors. Stimulating Local Appeal Local interest is a driving force behind restaurant marketing. Don’t forget about events, either.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.
Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?
Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. When used correctly, restaurant email marketing keeps your restaurant top of mind, turning occasional diners into loyal regulars.
If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.
From salted egg yolks and chili crunch fusions to mushroom-infused teas and freeze-dried fruit powder garnishes, Kimpton’s in-house experts share the standout ingredients, menu items and techniques that will come to the table in 2025. Move over “swicy.” ” “Swalty” has entered the chat.
While there was a brief dip in consumer awareness of menu price increases in late 2024, the spring of 2025 has seen a moderate rise, affecting dining habits and consumer perceptions of value. “With rising prices tied to eggs and imported goods, restaurants will need to think creatively about their menus,” Fink said.
Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Leveraging engaging and authentic video content allows restaurants to showcase their menu offerings, build a recognizable brand identity, and create a loyal base of regulars and word-of-mouth referrals.
Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend. The right restaurant newsletter doesnt just share updates; it keeps customers invested in your brand, your menu, and your next move. But just building an email list isnt enough.
With AI’s growing prominence in marketing discussions this year, brands have begun navigating both its potential and pitfalls. Now, as restaurant marketers prepare for 2025, lessons learned from the past year are shaping a more pragmatic approach, prioritizing tools and strategies that deliver measurable results.
is a modern Japanese restaurant offering an authentic kaiseki tasting experience, as well as a seasonal cocktail bar with Japanese-inspired plates, and a members-only Japanese whiskey lounge. Unlike omakase, which centers on raw fish, kaiseki is a cooked and composed tasting menu that flows with the rhythm of the seasons.
In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.
Sure, that time frame overlapped with the pandemic and a tidal wave of touchless demand, but it was also a period that saw brands explore and begin to understand new uses for QR codes – including marketing and brand loyalty. Hospitality players can also leverage QR codes to keep their patrons engaged long after they leave the table.
Building a restaurant email marketing list might be the single most underrated move an operator can make to grow their business. And unlike paid ads or delivery apps, your email marketing list is something you fully own. When you send a marketing email, it goes straight to your guests inboxno middleman, no guesswork.
Nearly two-thirds (65 percent) say they plan to increase their number of locations in 2025, and 74 percent plan to expand their menu offerings, leaning into new experiences and experimentation to power their growth. However, increased investments in marketing and promotions to drive traffic could offset operational efficiency gains.
The holiday season brings bustling crowds, higher sales, and festive celebrations, making it a prime time for restaurants and bars. These best practices can help you maintain a safe and enjoyable environment during this busy season. These best practices can help you maintain a safe and enjoyable environment during this busy season.
Reevaluating the prices of your drinks and knowing the types of drinks you sell can help you earn more for each bottle, as well as implementing portion control and even redesigning your menu. Calculate the cost of each drink on your menu, including the cost of the alcohol, garnishes, mixers, and anything else that goes into the drink.
MVP Menu Performances More than 200 million people tuned in to the Super Bowl last year—many with a plate of wings in front of them. This dish's popularity during Super Bowl season shows how Americans often turn to familiar comfort foods for major sporting events.
It's not just the merch on the menu that is driving traffic to the brand with a misison to create spaces that blend sports and leisure and offer innovative cocktails, next-level architecture and high-end designer decor with elevated bar bites, retro games, and exclusive event nights.
Fast-casual Condado Tacos—which prefers calling itself “next-gen casual”—has long had a bar program with a selection of conventional margaritas and beers to go with its Mexican-style menu and vibe. But those same margaritas had been on the menu since 2014 when the bar, so to speak, was set a bit lower. By Patricia Cobe on Jul.
The chain has kept its menu prices lower than inflation, and it has invested in other limited-time specials, such as its popular Never-Ending Pasta Bowl, in an effort to appeal to price-conscious consumers. It plans to keep prices down while also adding more lower-priced items to the menu. “If and get a free chilled meal to take home.
When business slows down, its easy to blame the season, the weather, or people not going out like they used to, but sometimes all customers need is a good reminder or the right reason to show up again. If youve got a big outdoor patio, maybe a summer evening special event is the best move. Most importantly, know your audience.
They also bring creative ideas to the table, such as improving the drink menu and coming up with new events and promotions to drive sales. How would you improve or refine our current drink menu? Can you provide an example of a successful event or promotion you organized?
By Jordan Hayes, Contributor Relocating a restaurant is a major event that offers an opportunity to rebrand, refresh, and create excitement among your customers. By using a combination of digital and traditional marketing strategies, you can turn your restaurants move into a celebration rather than a disruption.
It puts you in control of your brand, helps customers find you online, and makes it easier for them to view your menu, book a table, or place an orderand thats just the beginning. The hours arent clear, theres no menu, and youre not even sure if the place is still open. Frustrating, right?
The right partnership can help you boost sales, grow brand awareness, introduce new products, or even break into a new market, as discussed in TouchBistro. Offer post-workout discounts or smoothie samples Sponsor a local class or pop-up event Co-host wellness challenges with mutual giveaways 3. Dont partner just to post.
These include: Food Costs Labor Costs Occupancy Costs Operating Costs Marketing and Promotions Expenses Every successful restaurant owner knows that tracking these isnt just a bookkeeping exercise; its how you spot opportunities to save money, collect data for better decision making, and run more efficiently.
Think seasonalmenu items, weekend-only bundles, or one-day-only discounts; the urgency motivates guests to take action soon. The best part is these promos don’t require big budgets or deep discounts, but they consistently boost restaurant sales while keeping your menu new and exciting.
Promote your special events and themed nights to both current customers and your target audience. One way to do this is with special events and theme nights. Not only do these special events bring in new people, but they may also help you gain back customers who havent dined with you in a while.
The chain will fund coffee planting and processing upgrades, trade initiatives, and marketing support to grow China’s African coffee imports, currently valued at US $165 million. The chain will slash prices by around 5 yuan on frappuccinos, tea lattes, and other selected menu options as consumers become more price-conscious.
While the endeavor itself can be plagued with challenges like formulating the perfect menu or simply getting the word out, success isn’t impossible with the right considerations and tools along the way. The value of location in relation to business isn’t a new concept.
percent menu-price inflation rate. With households increasingly treating dining out as a luxury, every menu item and service interaction becomes a potential make-or-break moment. Red Robin climbs 3 percent to 78 thanks in large part to its focus on menu and food. At the same time, U.S. chain sales grew just 3.1
Personalized restaurant marketing using POS data is a powerful way to drive sales and foster customer loyalty. By tapping into the insights your POS system provides, you can tailor marketing efforts that speak directly to the needs and preferences of your customers. Analyze menu performance (best/worst sellers, seasonal trends).
Personalized marketing helps restaurants connect with customers by tailoring offers and experiences to individual preferences. With 62% of consumers leaving brands that fail to personalize experiences , personalized restaurant marketing can increase revenue by 10-30%. favorite dishes, dining frequency).
Offer exclusive deals and menu items: If customers know they can only get certain specials, discounts, or limited-time menu items by ordering direct, theyll have a strong reason to keep doing it. This could be anything from a special discount on family meals to a secret menu item available only through your website or app.
The holiday season is just one blink of an eye away. Thankfully, you still have time to strategize for the holiday season so your restaurant runs smoothly and your guests and employees are happy. Here are six ideas to help capitalize on the holiday season. For the restaurant industry, it can be challenging to manage.
Restaurant email marketing is your secret ingredient to standing out, creating memorable dining experiences, and significantly boosting revenue by nurturing strong customer relationships. Why It Helps Small Restaurants Email marketing is a budget-friendly, highly effective strategy ideal for small restaurants.
The pandemic was in full swing, and we got really busy, like 300-400 DMs whenever we dropped a menu,” he said. That led to selling bagels at farmers markets. So are the roughly 15 schmears, which change seasonally. There are a few sweet treats on the menu, and there’s a whole coffee program. We’d sell out.
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