The Restaurant Times

SEPTEMBER 22, 2021

Building brand loyalty when starting a new restaurant can save you money and increase your total profitability. A loyalty program can take a variety of shapes, but at its most basic level, it’s a restaurant marketing strategy that encourages consumers to come back. Offer Loyalty Points . Offer Loyalty Points .

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Modern Restaurant Management

OCTOBER 12, 2022

Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. Targeted loyalty benefits focused on access and exclusivity are essential tools to drive cost-effective guest engagement. Additionally, the Backdoor “Secret.”Menu

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Modern Restaurant Management

MARCH 26, 2024

Armed with an omni-channel POS platform, restaurant operators can not only bring an immediate boost in sales during one of the busiest times of the year, but also lay the groundwork for long-term customer engagement and loyalty. Data indicates a notable spike in orders for popular items like chicken wings and pizza during the tournament.

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7 Shifts

NOVEMBER 9, 2022

You can use a newsletter to update them about a new location opening , special offers, menu upgrades, or food-based events. Body : include visuals, such as a photo of the special dish you offer, and don't forget to add a short text followed by actionable call-to-action button (CTA button). It helps in business promotion.

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Modern Restaurant Management

JANUARY 22, 2024

Using technology to facilitate contactless payments, online ordering, and quick table rotation can increase consumers’ satisfaction and loyalty. Implement personalized suggestions, loyalty programs, and special incentives to make each diner feel appreciated and understood.

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7 Shifts

JULY 30, 2021

From managing your budget to accounting and bookkeeping for national holidays and events, this document will be your year-long guide to tracking your restaurant's promotional strategy. Is my menu accessible and legible? Chances are you all have different expertise, specials, and concepts, that attract varying local foodies.

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Open for Business

JANUARY 26, 2023

Before launching any new menu promotion idea, it’s a good idea to go back to basics and get clear a few basic points first. A restaurant promotion can be any special offer to guests at a restaurant. Many restaurant owners offer a percentage off a meal or specific menu item. Look at what menu items aren’t selling briskly.

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Goliath Consulting

AUGUST 24, 2023

These are the basics of local restaurant marketing to attract customers and cultivate loyalty. Create an appealing and user-friendly website that showcases your restaurant’s menu, location, and contact information. Invite them to try your menu and share their experiences with their followers.

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The Restaurant Coach University

MARCH 2, 2017

We spoke to Donald Burns (aka The Restaurant Coach™) to learn why loyalty programs are a much wiser path to success than giving away your product. How do loyalty programs work, and what kind of incentives do they offer customers? There are all kinds of loyalty programs.

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Open for Business

AUGUST 4, 2023

Next gen loyalty programs are a smart, effective way for restaurants to stand out and build a stronger connection with guests. These creative, personalized loyalty programs use tech and customer data to create an experience that goes way beyond discounts. The average person belongs to more than 14 loyalty programs.

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Modern Restaurant Management

NOVEMBER 23, 2021

Today’s restaurant guests are more selective about their dining experiences, and boosting customer loyalty is crucial as restaurants shift into this next phase of service and look toward the holidays. Customers now expect more than a simple rewards program or general mailing list. Enhancing the In-Person Experience.

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Modern Restaurant Management

OCTOBER 6, 2022

Data reveals that bars with happy-hour programs had an average increase in revenue of 26 percent during happy hours. Happy hour promotions can help build brand loyalty and create a sense of community around your business. Make a Special Menu, Don't Include Everyday Things. Load Up the Menu With Shareables.

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7 Shifts

NOVEMBER 1, 2022

For example, your ideal customers could be: Young families that want a kid's menu, great drinks, and to get home before 8. Knowing they have a lunch special on Wednesdays is invaluable knowledge and can inform your decision-making. This is where special offers, newsletters, and SMS marketing can come in handy. Repeat Customers.

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7 Shifts

AUGUST 12, 2020

Your marketing plan is your year-long guide to seek opportunities in public holidays and cultural events; it’s your marketing budget that will help reduce risk and minimize overspending; it’s your insights into customer behavior and trends; it’s your pièce de résistance to serve up a great experience and achieve your financial targets.

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Squirrel Systems

MAY 3, 2024

However, there are effective strategies that restaurants can employ to enhance their financial performance without having to increase menu prices. Here are some key tactics that can help: Optimize Menu Design A well-designed menu can subtly guide guest towards higher-margin items.

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Modern Restaurant Management

FEBRUARY 5, 2024

In this edition of MRM Research Roundup, we feature pizza predictions, Valentine's Day menu trends and lots about loyalty. Offering special Big Game Day and National Pizza Day coupons that highlight speedy delivery and quality ahead of time can help restaurant owners maximize orders. percent dip in overall gratuities.

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Culinary Cues

AUGUST 28, 2020

Remember that guest chef program that you tried before – do it again with real gusto – hype it up – make it your signature. Whether it’s menu, special events, feature nights, or catchy pricing packages – do something that keeps people guessing and returning to your social media posts for more news. HOSPITALITY FIRST.

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Lavu

NOVEMBER 17, 2023

Therefore, exploring effective ways to increase sales and carefully managing expenses, pricing, and menu offerings become vital strategies in maintaining a healthy profit margin. To boost profitability, they streamline menus, use cost-effective ingredients, and implement digital technologies. How are a Restaurant’s Profits Measured?

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Modern Restaurant Management

AUGUST 8, 2022

With these tough times innovation is required and restaurants are seizing the opportunity to turn simple WiFi into valuable guest engagement and ultimately a competitive advantage to drive guest loyalty and provide immediate revenue growth. But traditional loyalty programs are antiquated. Say goodbye to paper menus.

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Future Food

SEPTEMBER 6, 2023

Amplifying Experiences through Events Shopping centres are tapping into the power of events to create memorable experiences that keep visitors coming back. From themed art installations to live music concerts, these events provide an immersive and social experience that encourages repeat attendance.

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Future Food

SEPTEMBER 4, 2023

Amplifying Experiences through Events Shopping centres are tapping into the power of events to create memorable experiences that keep visitors coming back. From themed art installations to live music concerts, these events provide an immersive and social experience that encourages repeat attendance.

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MBB Hospitality

JANUARY 30, 2024

These deals play a pivotal role in drawing new customers and securing the loyalty of regulars. When restaurants deploy discounts, they strategically ignite interest among a broader demographic, extending their reach and fostering customer loyalty. They’re supposed to be a siren call to food lovers.

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Goliath Consulting

SEPTEMBER 7, 2023

Beyond basic information, include detailed menus, daily specials, and an events calendar. If a diner always orders vegan dishes, they should receive updates on vegan specials. So: Regularly update your delivery menu. Use geo-targeted ads, especially during local events or holidays.

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Open for Business

JUNE 30, 2023

Done well, building a brand creates an emotional connection with guests before they step foot in a restaurant and builds long-term loyalty that keeps them coming back. Establishing a loyalty program can be a large part of a restaurant’s brand. Understanding your restaurant’s brand can bring in more loyalty.

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7 Shifts

JANUARY 7, 2021

Your marketing plan is your year-long guide to seek opportunities in public holidays and cultural events; it’s your marketing budget that will help reduce risk and minimize overspending; it’s your insights into customer behavior and trends; it’s your pièce de résistance to serve up a great experience and achieve your financial targets.

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7 Shifts

OCTOBER 9, 2019

Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system. There are a few things you can do to take your loyalty program to the next level.

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Goliath Consulting

OCTOBER 4, 2023

Seasonal Menu Overhaul The taste of nostalgia is potent during the holidays. Revamp your menu to include seasonal dishes that evoke memories of family gatherings, childhood traditions, and comfort. Highlight these specials with enticing descriptions and images. Introduce or revamp your loyalty program around the holidays.

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The Rail

APRIL 11, 2024

People are always looking for popular eateries and unique menu items to try when looking to eat out. Promote seasonal specials: Highlight limited-time deals like Easter BOGO offers or group discounts. Events and entertainment: Announce live music nights, sports viewings , or other special events.

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The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! By placing QR codes in strategic locations throughout the restaurant, your guests can easily access the information they need without needing physical menus or lengthy interactions with waitstaff.

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Modern Restaurant Management

AUGUST 3, 2022

David Portalatin, NPD Food Industry Advisor and author of Eating Patterns in America, said there are three ways consumers are responding higher menu prices: they trade down to lower-priced items; cut back on the number of items ordered; or reduce restaurant visits altogether. Increase in specials and promos. ”

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The Rail

NOVEMBER 10, 2023

Twitter Ads: Best for timely promotions like lunch specials or happy hour deals , given the platform's real-time nature. LinkedIn Ads: Not traditionally used for restaurants, but it can be an avenue if you're targeting corporate events or business lunches. Ensure your ads are mobile-friendly and lead to a mobile-optimized website.

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Indoor Media

NOVEMBER 4, 2021

Instead, focusing on specials and promotions is best during slow periods to promote your takeout items. They can promote seasonal events and holidays like family-style takeout dinners for Thanksgiving or Christmas. You can also use them to intrigue your customers with menu items available only for takeout.

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Bingage

JULY 21, 2022

Your staff should know what special dishes are being offered and when they’ll be served (or else they might not show up) so that employees can plan accordingly. Keep your festive menu simple yet special – Don’t complicate, it may cost you more. Offer Loyalty Rewards to your Customers – Here’s how.

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Open for Business

NOVEMBER 21, 2022

Front-of-house employees can review notes and details for every table, including any special events that are happening or guest requests. It can sync with a loyalty program. Guests can scan a square to check out the menu, which can buy a server more time in the middle of a busy shift. Daily specials.

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7 Shifts

OCTOBER 31, 2022

you'll use, and what makes your new business special. Sample Menu. You don't, by any means, have to have a menu ready to go. A sample menu can go a long way in helping a potential investor imagine themselves eating at your restaurant. US Chamber: 64 Grants, Loans and Programs to Benefit Your Small Business.

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Clover - Restaurants

APRIL 25, 2024

In fact, we’ll tell you why sharing your secret sauce can even be a key to customer loyalty. For menu development: Wanting to spice up your offerings? Recipe cards can help facilitate menu development and refinement by capturing ingredients and techniques as you experiment with new recipes to integrate into your collection.

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ChowNow

JANUARY 27, 2021

Profile a special dish. Have you updated your menu recently with a seasonal treat? Feature a mouthwatering photo in your email, describe what makes the dish special, and tell your guests how to order it. With email marketing, it’s a wise idea for your restaurant to occasionally offer guests a discount for their loyalty.

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