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This generation prioritizes social responsibility over traditional brand loyalty and gravitates toward integrity, sustainability, and values-driven experiences. Ingredient Integrity: Earning Trust Through Food Ethos Gen Z diners value honesty and quality in every aspect of the dining experience.
Leverage SocialMedia and Local Influencers Socialmedia and local influencers are invaluable tools for building connections and expanding your restaurant’s reach. We’ve seen firsthand how socialmedia generates buzz—especially when our famous customers get involved.
In todays digital-first dining culture, having a strong socialmedia presence isnt optionalits essential. For restaurants, socialmedia marketing is more than just posting food photos. Know Your Audience Before You Post Every restaurant has a unique vibe, and your socialmedia should reflect that.
By offering social proof and trust, video testimonials encourage prospective customers to give your restaurant a try. Highlight not just the food, but the overall experience, to give potential customers a glimpse of what to expect when they visit. Promote on SocialMediaSocialmedia is a must for video testimonials.
Today’s diners expect more than just good food—they seek environments that captivate, connect and surprise. Beyond serving as a place to grab drinks, the bar is becoming a hub of social interaction and a key driver of revenue. This trend goes beyond simply being able to move tables around.
Let’s take the guesswork out of starting your food business and set your establishment up for success. Do you want to find out which food items your customers love the most? Will you track customer satisfaction scores, sales of specific food items, or the number of repeat customers? Start by deciding what you need to know.
Maybe hosting an event could pump some new life into your restaurant. We searched high and low for every restaurant event idea out there, then boiled them down to what we believe are the most exciting and effective restaurant events to keep regulars ecstatic and new customers talking.
With people staying home to avoid the spread of COVID-19, the popularity of virtual events has taken off. Virtual events allow people to feel connected and to enjoy themselves, despite the fact that they can’t do so in a restaurant, bar, or other venues. Virtual Meetings + Food or Swag. Classes and Tastings.
People are looking for authenticity and transparency, so highlighting where your ingredients come from or how food is made can go a long way. Guests also want an experience, not just a meal, so messages that promote unique dining events, themed nights, or a fun atmosphere can create excitement.
Putting Too Much Focus on SocialMedia Many restaurant websites focus too much on socialmedia. When placing a lot of focus on your socialmedia profiles you are inviting potential guests to leave your website, go to another completely different platform which they will likely stay on and not return to your business site.
“I Heart Fries is a restaurant concept that combines a variety of delicious international foods in one place. How important is socialmedia promotion for the brand and guest engagement? JA: Socialmedia is huge for us. It helps us connect with customers, showcase our food, and build a strong community.
By Sarah Jarosz, Contributor Socialmedia has revolutionized how businesses market their products and services, and restaurants are no exception. Whether you're a small, local restaurant or a large, chain restaurant, socialmedia can be a powerful tool to help you attract new customers and build brand awareness.
“Through expansive experiences that inspire our guests paired with the ambiance of the space and the food on the plate, we’re setting new standards for the industry and creating truly spectacular moments for all who enter our restaurants and bars.” That’s where the NEXT Flavor Report comes in.
What will inspire event themes and design in 2020? Wellness is a still a top trend in catered events for 2020. We are designing menus in the following ways with this trend in mind: Plant Based Foods : In 2020 we will be designing menus with more plant based foods than ever!
Nowadays, running a successful restaurant takes more than great food and good service. To do so, you must have an optimized website and engaging socialmedia profiles. Collaborate with nearby businesses for events or promotions, and ask them to include a link to your website on their site. It's an active marketing tool.
“We are making sure that we keep our food, aesthetic and brand all aligned and consistent,” Murray said. “Now, you will be able to come inside of any of our four locations and get your food fresh to order with great flavor, amazing taste and superior customer service.” This can be both verbal or non-verbal.
Are you doing all the right thingsserving amazing food, delivering top-notch service, crafting perfectly balanced drinksbut the tables still arent filling up like they should? The problem isnt your food or serviceits visibility and customer engagementand were going to help you fix that. Upload high-quality photos.
Tableside caviar service A prosciutto cart An authentic kaiseki tasting experience and members-only Japanese whiskey lounge Tableside s’mores These are just a few examples of ways restaurants across the country are hoping to attract guest by elevating the dining experience and creating a vibe highlighted by superior food and presentation.
This is how you show them the colors and textures of your food. When it comes to video marketing for your restaurant on socialmedia, there are a myriad of tips, tricks, topics, and trends that you can implement as soon as today in order to leverage your audience and turn it into a sea of loyal, cash-paying patrons.
With over 5 billion people using socialmedia globally, platforms like Facebook, Instagram, and TikTok have become necessary tools for businesses to reach customers. From introducing your restaurant to fulfilling orders, you can use socialmedia to drive more traffic to your establishment, in-person and digitally.
Ten years ago, if you got a New York Times review, you would be flooded, said Lilli Sherman of marketing events company OMA at the time. But somewhere, things took a wrong turn, and recently, food brands are upping the ante by pairing with brands totally outside the realm of dining and eating. You were set at least for a few months.
Offering Bento Packs for individually portioned meals and a la carte buffet-style trays for customizable group settings, L&L’s catering options bring Hawaiian-style comfort food to events large and small throughout our locations nationwide.
For example, implementing procedures to monitor inventory closely can prevent overstocking or food spoilage, while clear cleaning and maintenance schedules ensure the proper use and consumption of supplies. Develop weekly schedules that account for staffing, inventory, and major events.
With the restaurant scene alive and well, there’s never been a better time for aspiring restaurant owners to launch a new brand — especially for those who wish to open their very first food truck. Crafting a menu can seem simple enough, especially if you already have some ideas — getting it perfect, however, can be another thing entirely.
When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric. Whether through supporting local charities or participating in food drives, local restaurants can become go-to places for customers who want to support their community.
Socialmedia, online reviews, and delivery platforms make digital branding just as important as physical branding. We wanted it to feel high-end but also lively and social. For instance, your menu needs to have the same voice as your socialmedia. Having a digital presence is critical.
In recent years, the food service industry has undergone a rapid transformation of automation and increased technology usage. Fast Food and QSR Value The United States Fast Food & Quick Service Restaurant Market size was valued at US$ 248.8 Growing menu innovation and healthy fast food further drive the growth of the market.
There’s a visual nature to the food and beverage industry. For example, you can show highlights of a local event you’ve hosted, bring attention to a charity you support, or highlight a collaboration with another local institution. Don’t forget about events, either. Why Does Video Work?
One way to do this is by building social proof. Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. How do you build social proof for your restaurant business? So, you can post some of these reviews on socialmedia.
Consider market conditions: Shifts in the economy, rising food costs, and local competition can all impact how much you should invest in marketing. Promotions, local SEO, and socialmedia ads can help bring more people through your door. Local Events Increases brand visibility within the community and attracts new customers.
Introduction Socialmedia has transformed the restaurant industry into a dynamic, interactive space. Today, its not just about serving food; its about crafting a digital experience that captures hearts and appetites. A strong socialmedia presence is like your restaurants digital storefront.
Today, customers rely on Google searches, online reviews, and socialmedia to decide where to eat. Everything from food to labor is getting more expensive, which means restaurant margins are tighter than ever. Even if your food is incredible, youre not operating in a vacuum. Consumer behavior is constantly evolving.
For restaurants, this information could range from cooking, dining, and food preparation tips to local ingredient sourcing guides. Major socialmedia networks like Google+ Communities, Facebook, and LinkedIn all give you the ability to create communities for your business. Host Competitions and Contests.
If youve got a big outdoor patio, maybe a summer evening special event is the best move. Leverage your restaurants socialmedia insights, feedback from staff and customers, and even your order history to shape your decision. Limited-time offers also give you content for socialmedia, email, and your website.
Let’s look at some of them: relaxing with a cup of coffee ordering food home strolling with a drink in the park holding a meeting hanging out with friends in the evening going to a concert taking photos for socialmedia. A socialmedia presentation is crucial. There is one more point.
With the fierce competition in the food industry, a well-thought-out pre-launch marketing strategy is crucial to ensure your restaurant gets the attention it deserves. Also, according to HubSpot, 71 percent of consumers are more likely to make a purchase based on socialmedia referrals.
People have more choices at their disposal, not only about the food but also the ambiance and end-to-end dining experience. It used to be that restaurateurs could compete on the quality of their food, but with consumers having been deprived for so long, focusing on food alone would be a mistake. Build Social Proof.
People relish knowing they can enjoy familiar food, a consistent experience and, usually, affordable prices. Leverage socialmedia. Socialmedia is a great tool to increase engagement. At least seven out of every 10 Americans use socialmedia regularly. Participate in community events.
Food manufacturers and retailers are embracing a whole new world of opportunities for consumer engagement that are enabled by this newer technology. In foodservice establishments, the same technology opens doors to greater food safety and ingredient transparency.
The marketing message has not changed drastically from food-based to safety procedures. Safety is the new variable that got added up along with the usual suspects pertaining to food. Lastly, put up a sign that says your restaurant is open and practicing social distancing. Doordash with unique Zoom backgrounds.
As a restaurant owner, socialmedia is one of the cheapest and most-accessible ways to connect and engage with your diners—and drive more business through your virtual or real-life doors. You need to adapt your restaurant’s socialmedia marketing approach in the “new normal” of COVID-19.
Meanwhile, a fine-dining steakhouse targeting business professionals will prioritize a refined menu, premium pricing, and marketing efforts that focus on corporate events and high-end experiences. Ask yourself: Dining Preferences: Do they prioritize health-conscious options, indulgent comfort food, or trendy dishes?
A few years ago, nobody knew what yuzu or dragon fruit was, but now it’s all over socialmedia. Color was a deciding factor, too—the margaritas had stand out on Instagram and other socialmedia platforms. The new menu format makes it easier for customers to pair drinks and food. It improves the flow,” she added.
There are millions of food pictures on Instagram at this very moment. People like to share where they are, how good their food looks, and whether it lives up to the hype. Especially during COVID and in these months of transition, showcasing professional pictures of your atmosphere and your food can start to bring patrons back.
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