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The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. Targeted loyalty benefits focused on access and exclusivity are essential tools to drive cost-effective guest engagement. Exclusivity can apply to more than just menu items.

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2024 Outlook: Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

This trend reflects the growing popularity of drive-thru and fast-casual dining, coupled with the demand for digital technologies such as QSR digital signage and QR codes. To capture their attention and loyalty, businesses, including restaurants, must prioritise easy access and convenience. Nothing is fraud proof.

2024 212
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The Digital Foodie: Top Trends That Will Drive 2022 Restaurant Marketing

Modern Restaurant Management

In particular, supply chain disruptions and staffing shortages – whether due to resignations or illness – are forcing quick service and fast casual restaurants to adapt quickly to changing conditions. Former competitors are now part of the same umbrella company. Brands are also dipping their toes into the metaverse.

2022 204
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MRM Research Roundup: Super Bowl and Valentine’s Day 2024 Edition

Modern Restaurant Management

In this edition of MRM Research Roundup, we feature pizza predictions, Valentine's Day menu trends and lots about loyalty. As restaurant owners look to expand, 78 percent of those surveyed say they’ll experiment in the coming year with non-core offerings like meal kits, subscriptions, events, and more.

2024 193
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2023 Outlook: Trends and Challenges Restaurants Will See, Part One

Modern Restaurant Management

As mentioned before, this expands the need for loyalty programs, and also demands an agile technology stack that can go where customers are, as well as bring customers in. Loyalty will continue to get more personal and less transactional. Gamification will play a larger role in driving brand loyalty.

2023 167
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The Complete Guide to Increase Your Restaurant Profit Margins

Lavu

Fast- Food Restaurants Fast food chains are known for their speedy service, affordable prices, and convenient locations. Aggressive marketing with loyalty programs and limited-time offers drives customer traffic and increases sales. However, they often face low profit margins due to high operational expenses.

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Simple Restaurant Marketing Plan for 2020 [PDF Template]

7 Shifts

Your marketing plan is your year-long guide to seek opportunities in public holidays and cultural events; it’s your marketing budget that will help reduce risk and minimize overspending; it’s your insights into customer behavior and trends; it’s your pièce de résistance to serve up a great experience and achieve your financial targets.

Marketing 420