Modern Restaurant Management

NOVEMBER 29, 2023

That’s where public relations comes in. As such, PR is a powerful tool that can drive commercial success in tandem with your marketing strategy while also helping you navigate through the post-pandemic – new normal – for restaurants. Media training from PR pros will prepare you to conquer any interview.

Social Media 193

Social Media Employee Relations Food Safety Influencer 193

Modern Restaurant Management

APRIL 30, 2021

So it makes good business sense to revamp your marketing strategies. Today, examine the effects the pandemic has had on the restaurant and food service industry as well as five simple but effective marketing techniques to boost your local business. Five Local Marketing Strategies. Highlight Your Safety and Hygiene Protocols.

Marketing 226

Marketing Food Safety Social Media Small Business 226

Modern Restaurant Management

JANUARY 9, 2024

Flexible shifts and secure shifts may actually be more important than wages to some employees. An effort to maximize staffing levels by cutting shifts short or imposing last minute shifts can be very disrupting to employees’ lives. What stage of growth are you in and do you have the budget to fund traditional advertising?

Employee Relations 182

Employee Relations Small Business Advertising Customer Experience 182

Modern Restaurant Management

MARCH 23, 2020

Proactive marketing can be an effective tool for restaurants that can remain in operation during the COVID-19 crisis. As one way to help restaurants navigate this uncertain time, our team has created a short e-Book with marketing tips for restaurants. Keep Employees Informed. Among the highlights: Pickup Incentives. Set a Theme.

Marketing 198

Marketing Back of House Employee Relations Social Media 198

Open for Business

MARCH 23, 2023

Restaurant marketing jobs are some of the most important roles in the hospitality industry. A solid marketing strategy will help you attract new guests and keep them coming back, but marketing duties often fall to the bottom of a busy restaurant owner or manager’s to-do list.

2023 78

2023 Marketing Social Media Email Marketing 78

Modern Restaurant Management

APRIL 7, 2020

One of the first instincts for cost-cutting measures is to eliminate marketing. However, history shows time and again: businesses that continue marketing through downturns emerge stronger, and enjoy robust consumer loyalty. Businesses that continue marketing through downturns emerge stronger, and enjoy robust consumer loyalty.

Marketing 197

Marketing Tip Distribution Loyalty Program Healthcare 197

7 Shifts

MAY 23, 2024

The restaurant business is one of the most competitive industries, and this shows in the fact that only 20% of restaurants succeed in the market. However, as a rule, the primary costs you can expect in running your restaurant are usually related to food, labor, and rent. Managing a restaurant is not for the faint-hearted.

Point of Sale 222

Point of Sale Seasonal Menu Food Supply Cash Management 222

Modern Restaurant Management

AUGUST 31, 2023

It's important to have a restaurant public relations (PR) strategy in place. Here are some ways: Ask your marketing and sales team. Your restaurant marketing and sales teams will always know what selling points your customers respond to best. You want to show the media you’re the type who anticipates their needs.

Social Media 125

Social Media Email Marketing Influencer Events 125

Bingage

JULY 21, 2022

Your staff should know what special dishes are being offered and when they’ll be served (or else they might not show up) so that employees can plan accordingly. To help you make the most of the festive season, here we are sharing easy yet unique Raksha Bandhan marketing ideas for restaurants – 1. Send one 10 days before.

Marketing 98

Marketing Loyalty Program Social Media Seasonal Menu 98

7 Shifts

DECEMBER 2, 2022

But there is another critical piece to restaurant success: marketing. But the other reason is that they are marketable. There is a reason large restaurant chains have whole segments related to marketing and other promotional material. You have a team of partners, employees, and colleagues. Is The Name In Use?

Social Media 391

Social Media Customer Experience Food Truck Back of House 391

7 Shifts

JANUARY 31, 2024

Chances are, it's balancing the scheduling requests of dozens of employees each week. Marketing & advertising It's your job to ensure the restaurant's seats are full, especially if you're not part of a massive franchise that benefits from corporate advertising. Check employee schedules to ensure plans match reality.

Management 398

Management Management Kitchen Safety Front of House 398

7 Shifts

JULY 10, 2020

Having a specific goal will help you plan out your budget, labor needs, marketing strategy, messaging, and organization before the event. Consider food costs, labor costs, and cost of marketing your reopening. Here are some goal types to consider (and you don’t have to have just one!): Plan your staffing ?????

Events 351

Events Social Media Kitchen Safety Seating 351

The Restaurant Times

AUGUST 29, 2020

One of the biggest challenges restaurateurs are facing today is marketing during the reopening. In this article, we will uncover some effective restaurant marketing tactics to market your restaurant during the reopening phase. . How To Market Your Restaurant During Reopening. Level Up Your Social Media Game.

Marketing 105

Marketing Social Media Email Marketing Loyalty Program 105

Bingage

APRIL 5, 2020

Related Read: Factors that impact a restaurant success. Related Read: Important Restaurant industry stats (updated). In -short, this is a great time to come up with marketing ideas for the restaurant during COVID-19. Take-away and home-deliveries need to be a part of your marketing strategy. Use Social media proactively.

Marketing 95

Marketing Social Media Employee Relations Email Marketing 95

Social Hospitality

MAY 6, 2020

” MGM Resorts also pledged $1 million to an employee emergency grant fund and donated the equivalent of 400,000 meals across the United States. Yum Brands: Supporting Employees. Social Kitchen & Craft Bar: Giving Back to the Community. Social also donated and delivered 200 meals to Costa Mesa first responders.

Hospitality 388

Hospitality Airlines Healthcare Hotels 388

Next Restaurants

JANUARY 27, 2021

As we now move forward into 2021 , it’s more obvious than ever that digital marketing is essential in this industry. You also want to optimize your online marketing outreach. The health and safety of both your employees and your customers have taken center stage. Use your digital marketing to tell more of your story.

Marketing 111

Marketing Email Marketing Online Ordering Social Media 111

7 Shifts

JULY 16, 2021

In this guide, we'll go through everything you need to open a new coffee shop, from market research to buying coffee to hiring the best team. Research the Market. Market and Promote the Opening. Below is a list of the potential coffee shop concepts to think about when conducting your market research. Research the Market.

License 461

License Hiring Equipment Point of Sale 461

The Rail

AUGUST 18, 2023

By Sergey Solonenko, Contributor Creating an actionable inbound marketing strategy is never easy. Despite having the best modern tools at your disposal, it's still hard to create a converting marketing funnel and increase brand awareness in an ideal customer. This is why we use blogs and social media posts to lure people to our place!

Bar 52

Bar Marketing Email Marketing Social Media 52

Modern Restaurant Management

JANUARY 8, 2024

– Jaime Bettencourt, SVP of Revenue Growth & Brand Strategy, Mood Media Over the coming years, we can expect technology to play an increasingly pivotal role in the restaurant industry. – Corin Camenisch, Product Marketing Lead at SumUp 1 + 0 = 3: The New Math of Marketing!

2024 212

2024 Loyalty Program Cash Management Customer Experience 212

QSR Automations

MAY 2, 2024

An Easier Way to Retain Employees With turnover at an all-time high in the restaurant industry, it’s important to have an efficient and streamlined method to train new staff members – no matter their role. About the Author Caitlin Soard is a Content Marketing Strategist with over seven years of marketing experience under her belt.

Book 52

Book Social Media Allergens Employee Relations 52

Modern Restaurant Management

OCTOBER 28, 2021

Both owned and earned media are available to nearly every restaurant that promotes itself to the public. These media should be leveraged to communicate in a style and voice that is authentic to your business and your policies so there is no guesswork on the part of your customers. Today’s Pandemic Special. Food for Thought.

Communication 195

Communication Social Media Menu Loyalty Program 195

7 Shifts

MARCH 27, 2020

Due to the volatile situation caused by COVID-19, restaurateurs across the globe are having to temporarily close their businesses to support social distancing. Can you give dine-in related employees other tasks to do that will benefit your business and ensure that they don’t lose their income? Here’s how to do that thoroughly.to

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Gecko Hospitality

FEBRUARY 14, 2023

How They Do It Casinos depend on a steady flow of business in order to keep the doors open and employees busy. That is why the gambling industry is continually searching for ways to improve their marketing strategies. Make it Easy to be Found The first step in marketing any business is to make it easy for people to find you.

Marketing 78

Marketing Airlines Customer Experience Online Ordering 78

SpotOn

MARCH 19, 2024

The innovation continues with the company’s release of SpotOn Marketing Assist , its first automated, AI-enabled marketing tool for restaurants.  SpotOn is the first point-of-sale provider to offer an automated restaurant marketing solution for email and social media campaigns.

2024 98

2024 Innovation Email Marketing Point of Sale 98

Modern Restaurant Management

DECEMBER 21, 2023

For many craft beverage brands, the local brewery taproom (providing daily “market research”) is incentivizing creators to “create again" emphasizing local ingredients and unique blends (across al l ABV's while also developing beyond-beer options.

2023 120

2023 2024 Insurance Employee Relations 120

7 Shifts

DECEMBER 13, 2021

of employees rated sanitation efforts of ultra-high importance, with an average score of 4.1 Employees aren't satisfied with their current wages. Nearly half of all restaurant employees are hovering in the range of $11-15/hour (45.8%). 73% of those employees still receive tips. Employees want schedule flexibility.

Employee Relations 370

Employee Relations Communication Hospitality 2022 370

7 Shifts

NOVEMBER 9, 2022

When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Email newsletters are often the first marketing medium to break the news.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

NOVEMBER 2, 2023

Having written over 300 articles for national trade magazines, I am often asked about industry-related topics. Many restaurant owners don't understand the importance of personal hygiene for employees. This includes having policies in place for handwashing, proper grooming, and not allowing sick employees to work with food.

Kitchen Safety 186

Kitchen Safety Food Safety Allergens Employee Relations 186

7 Shifts

JUNE 4, 2021

Numbers can give us insights into everything from profits and losses to average customer spend to how often employees cycle through. Employee turnover rate. Labor cost includes all labor-related categories: Employees, both hourly wages and salaries. Employee Turnover Rate. What is employee turnover rate?

Point of Sale 417

Point of Sale Inventory Employee Relations Customer Service 417

Bingage

JULY 21, 2022

Your staff should know what special dishes are being offered and when they’ll be served (or else they might not show up) so that employees can plan accordingly. To help you make the most of the festive season, here we are sharing easy yet unique Rakshabandhan marketing ideas for restaurant – 1. Send one 10 days before.

Marketing 52

Marketing Loyalty Program Social Media Seasonal Menu 52

Culinary Cues

DECEMBER 30, 2022

Okay, so there are certainly employers out there who probably don’t deserve good employees, and, in those situations, I can understand some level of discontent, but not to the extreme of stating that being a cook is a dead end. If you do and the employer still won’t pay, then go elsewhere – you are marketable if you are great at what you do.

Workshop 361

Workshop Article Uniforms Take-out 361

7 Shifts

JANUARY 31, 2024

Chances are, it's balancing the scheduling requests of dozens of employees each week. Marketing & advertising It's your job to ensure the restaurant's seats are full, especially if you're not part of a massive franchise that benefits from corporate advertising. Check employee schedules to ensure plans match reality.

Management 195

Management Management Kitchen Safety Front of House 195

Modern Restaurant Management

OCTOBER 15, 2020

Whether customers are ordering direct via your site or through a third-party marketplace, it’s crucial to focus on building customer relationships when your employees aren’t the ones handing orders to customers. In a way, brands need to think of themselves as media companies. Facebook’s 1.62 Putting it All Together.

Delivery 221

Delivery Social Media Loyalty Program Customer Service 221

7 Shifts

FEBRUARY 26, 2021

Add a direct delivery link to all your social media profiles and display it on your website loud and proud. 7shifts' data has seen a 243% growth in delivery-related roles (i.e. As of December 2020, 900 delivery-related roles have been created in the 9 months since March 2020. Should I hire my own drivers?

Online Ordering 341

Online Ordering Ordering Customer Service Food Order 341

Modern Restaurant Management

JANUARY 31, 2024

The website is one part of it, but it’s also about maintaining an active social media presence, offering a loyalty program, and investing in ongoing marketing campaigns. And, 67 percent have automated email marketing, while a further 30 percent want to.

2024 199

2024 Online Ordering Website Management 2023 199

Social Hospitality

MAY 6, 2020

” MGM Resorts also pledged $1 million to an employee emergency grant fund and donated the equivalent of 400,000 meals across the United States. Yum Brands: Supporting Employees Yum Brands, parent to KFC, Taco Bell, Pizza Hut and The Habit Burger Grill, will give a bonus to all company-owned restaurant general managers.

Hospitality 195

Hospitality Airlines Healthcare Hotels 195

Modern Restaurant Management

DECEMBER 19, 2023

We’ve seen how robotics can improve not only the customer experience, but the employee experience. which delivers drinks and provides a fun, novel experience for guests, while allowing employees to focus on customer service. We provided and integrated Kur-B the Kurabot into all 50+ locations across the U.S.,

2023 114

2023 Front of House Customer Experience Customer Service 114