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The Power of Storytelling: Secrets to Content Marketing for Franchise Restaurants

Modern Restaurant Management

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Every brand has a story, and that’s what makes customers, employees and franchisees take notice, choose you and keep coming back.

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7 Tips for Hospitality Marketing During COVID-19

Social Hospitality

As worldwide markets continue to feel the pain of COVID-19, companies of every size are suffering from the effects. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies.

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The Best Restaurant Marketing Tips

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

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Five PR Tips Your Restaurant Should Follow

Modern Restaurant Management

It's important to have a restaurant public relations (PR) strategy in place. Here are some ways: Ask your marketing and sales team. Your restaurant marketing and sales teams will always know what selling points your customers respond to best. You want to show the media you’re the type who anticipates their needs.

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The Complete Guide to Creating a Winning Restaurant Newsletter (+Real Examples)

7 Shifts

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Emails are easy to track.

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Restaurant marketing jobs: 4 roles to understand in 2023

Open for Business

Restaurant marketing jobs are some of the most important roles in the hospitality industry. A solid marketing strategy will help you attract new guests and keep them coming back, but marketing duties often fall to the bottom of a busy restaurant owner or manager’s to-do list.

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A Guide to the Role of a Restaurant Manager: Duties, Daily Routine, and Essential Skills

7 Shifts

Chances are, it's balancing the scheduling requests of dozens of employees each week. Marketing & advertising It's your job to ensure the restaurant's seats are full, especially if you're not part of a massive franchise that benefits from corporate advertising. Check employee schedules to ensure plans match reality.