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The Power of Storytelling: Secrets to Content Marketing for Franchise Restaurants

Modern Restaurant Management

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Every brand has a story, and that’s what makes customers, employees and franchisees take notice, choose you and keep coming back.

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The Complete Guide to Creating a Winning Restaurant Newsletter (+Real Examples)

7 Shifts

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Emails are easy to track.

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Five PR Tips Your Restaurant Should Follow

Modern Restaurant Management

It's important to have a restaurant public relations (PR) strategy in place. Here are some ways: Ask your marketing and sales team. Your restaurant marketing and sales teams will always know what selling points your customers respond to best. You want to show the media you’re the type who anticipates their needs.

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A Guide to the Role of a Restaurant Manager: Duties, Daily Routine, and Essential Skills

7 Shifts

Chances are, it's balancing the scheduling requests of dozens of employees each week. Marketing & advertising It's your job to ensure the restaurant's seats are full, especially if you're not part of a massive franchise that benefits from corporate advertising. Check employee schedules to ensure plans match reality.

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SpotOn Named to Fast Company’s Most Innovative Companies List 2024

SpotOn

The innovation continues with the company’s release of SpotOn Marketing Assist , its first automated, AI-enabled marketing tool for restaurants.  SpotOn is the first point-of-sale provider to offer an automated restaurant marketing solution for email and social media campaigns.

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How to Handle Temporary Restaurant Closure during COVID-19

7 Shifts

Due to the volatile situation caused by COVID-19, restaurateurs across the globe are having to temporarily close their businesses to support social distancing. Can you give dine-in related employees other tasks to do that will benefit your business and ensure that they don’t lose their income? Here’s how to do that thoroughly.to

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The Best Restaurant Marketing Tips

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

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