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15 Must-Have Restaurant Marketing Tools in 2024

7 Shifts

Let’s be honest - you’re a restaurant operator, not a marketing expert. However, with so much software on the market today, how do you know what to use and where to start? To help you out, we've listed some of the most used tools that even beginners in digital marketing can easily navigate.

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How Email Marketing Can Boost Your Restaurant Brand

Modern Restaurant Management

Many business owners believe that emailing is an obsolete form of marketing. Even for a unique niche like restaurants, the power of email marketing can boost brand awareness and ROI. Eighty-three percent of global consumers state that they prefer emails when receiving communications from businesses. Welcome Email.

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The Revolution of Loyalty: The Punch Card Goes Digital

Modern Restaurant Management

In the quaint-but-archaic world of secondhand retail, this was a huge leap! During my time in the ecommerce field, many online retailers faced similar challenges regarding customer retention. By developing targeted advertising or personalized emails, you can significantly boost the effectiveness of your marketing campaigns.

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Retail Management 101: 20 Skills You Need To Have

Sling

Effective retail management requires a vast array of skills. We’ve created a guide to retail management including the specific skills you need to be successful as both a manager and a leader. We’ve created a guide to retail management including the specific skills you need to be successful as both a manager and a leader.

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The Guide to Success with Ghost Kitchens for Restaurant Owners

7 Shifts

Ghost kitchens emerged in the back half of the 2010s as delivery apps began to take hold of the dining market. Commissary kitchens are large, professional kitchen where food is prepared for sale in a retail setting. Testing a proven restaurant concept or idea in a new market. What are the benefits of a ghost kitchen model?

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New Age Recruitment Marketing Channels for Today’s Competitive Restaurant Hires

Modern Restaurant Management

In today’s tight job market, to be competitive and stay top of mind of potential hires, it’s important to launch a holistic recruitment marketing strategy to support basic recruiting functions. Social Media Advertising. ones with hospitality, restaurant, cooking, etc. experience already).

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Restaurant Loyalty Program Ideas: How to Start

7 Shifts

Leveraging F&B technologies solutions can entice online customers and attract traffic to your website and social media pages. Let’s take a look at the following marketing tactics that you can use: Social media Social media is undoubtedly a popular platform for promoting your loyalty program.