Modern Restaurant Management

MAY 29, 2025

Sure, that time frame overlapped with the pandemic and a tidal wave of touchless demand, but it was also a period that saw brands explore and begin to understand new uses for QR codes – including marketing and brand loyalty. Hospitality players can also leverage QR codes to keep their patrons engaged long after they leave the table.

Menu 372

Menu Loyalty Program Download Customer Service 372

Restaurant Business

JUNE 20, 2025

The chain has kept its menu prices lower than inflation, and it has invested in other limited-time specials, such as its popular Never-Ending Pasta Bowl, in an effort to appeal to price-conscious consumers. It plans to keep prices down while also adding more lower-priced items to the menu. “If

Delivery 228

Delivery Fast Casual Leadership Point of Sale 228

ChowNow

JUNE 12, 2025

LTOs also help you spotlight high-margin items or move excess inventory without slashing prices across the board. Make sure your site has clear calls to action like “Order Now,” showcases your most popular menu items, and links to your current specials. This is a low-effort way to drive repeat business for your loyal customer base.

Loyalty Program 195

Loyalty Program Social Media Online Ordering Email Marketing 195

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

2025 195

2025 Marketing Email Marketing Operations 195

ChowNow

FEBRUARY 21, 2025

While these platforms do bring in orders, they also come with the price of high commission fees, loss of customer data, and a weaker connection between you and your guests. This could be anything from a special discount on family meals to a secret menu item available only through your website or app. Next time, try our online ordering!

Ordering 195

Ordering Email Marketing Online Ordering Social Media 195

Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. It’s easy to say you need to work harder on your marketing strategies, but aside from the vague generalizations that are all too common, how do you ensure those strategies are practical? Marketing with Your Customers. Email Newsletters.

2022 532

2022 Marketing Email Marketing Social Media 532

ChowNow

MAY 9, 2025

These include: Food Costs Labor Costs Occupancy Costs Operating Costs Marketing and Promotions Expenses Every successful restaurant owner knows that tracking these isnt just a bookkeeping exercise; its how you spot opportunities to save money, collect data for better decision making, and run more efficiently.

Operations 195

Operations Email Marketing Food Supply Seasonal Menu 195

ChowNow

MARCH 27, 2025

A steady increase in orders can indicate strong demand and effective marketing, while a decline may signal issues like poor visibility, unhappy customers, or more competition in your area. How pricing and menu strategy affect revenue Several factors influence revenue per order, including: Pricing strategy. Portion size.

Delivery 195

Delivery Online Ordering Loyalty Program Food 195

Modern Restaurant Management

JULY 31, 2024

With the pumpkin spice market forecast to be worth $2.4 I’m thrilled to see our independent restaurant clients ahead of the trend, updating their menus with fall specials." Regionally: The Midwest saw a 29 percent increase in the price of canned pumpkin from $8.09 " There’s no denying the power in pumpkin.

Seasonal Menu 475

Seasonal Menu Point of Sale Email Marketing 2024 475

Restaurant Business

JUNE 17, 2025

Convenience (66%) drives the majority of foodservice sales at convenience stores, but promotions and discounts (11%), taste (7%) and price (6%) are also driving sales that might otherwise go to a fast-food restaurant. Most c-store diners opt to eat in the car, either while parked or while driving.

Food 275

Food Fast Casual Leadership Loyalty Program 275

Restaurant Business

JUNE 11, 2025

The convenience-retailing giant on Wednesday announced a Craveables Value Menu, pitting it in head-to-head competition with fast-food chains also looking to win consumers over with low prices. The move comes as consumers continue to limit their visits to restaurants and rein in their basket sizes amid elevated prices.

Fast Casual 172

Fast Casual Cash Management Retail Leadership 172

ChowNow

FEBRUARY 13, 2025

Having complete control of your brands story is how you stand out in a congested market. Instead of paying a percentage of every order to a delivery platform, you keep full control over pricing and profits. Your website acts as a central hub for your online presence and marketing. Another great benefit?

Social Media 195

Social Media Online Ordering SEO Email Marketing 195

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. Conduct market research to verify that your pricing corresponds to perceived value.

Loyalty Program 455

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 455

7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. This way, you can attract the right customers at a lower cost.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

ChowNow

JANUARY 23, 2025

Email Send out a weekly email blast telling customers about your upcoming event. Email lists are a powerful marketing tool because they provide a direct customer link that you fully controlno one can take it away from you except the customer, and if used correctly, thatll never happen.

Events 195

Events Seasonal Menu Social Media Customer Experience 195

ChowNow

MARCH 28, 2025

Its powering voice assistants, helping people write emails faster, and even suggesting what to watch or where to eat next. This kind of insight helps you make smarter decisionssuch as tweaking a recipe, retraining staff on a specific shift, or doubling down on a popular special. Artificial intelligence (AI) is everywhere right now.

Front of House 195

Front of House Back of House Online Ordering Email Marketing 195

Restaurant Business

JUNE 17, 2025

The three-unit chain has two more under construction in the Tampa Bay area, and another five to seven are planned in 2026, reaching the Orlando market. The way Greenlane prices its menu has evolved since the first unit opened in 2023. Recently, however, the brand shifted to prices for salads and wraps ranging from $6.99

Fast Casual 159

Fast Casual Leadership Mobile Ordering Casual 159

Modern Restaurant Management

NOVEMBER 19, 2020

New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. Aside from marketing, a significant portion of the restaurant experience today is nailing the customer’s online order journey.

Online Ordering 540

Online Ordering Social Media Coupons Advertising 540

Modern Restaurant Management

JULY 16, 2024

" Lynch has more than 20 years’ experience managing large CPG and retail brands in marketing and brand strategy. Kristin was previously Vice President with Round Table Pizza and Director of Marketing for well-known brands such as Thorntons, Pyrex, and Craftsman Tools. "Loyalty for brands in the 50th percentile and $30.16

Innovation 494

Innovation Loyalty Program Email Marketing Customer Experience 494

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

ChowNow

MARCH 14, 2025

In this article, youll learn: How to optimize your restaurant website for more orders The best marketing strategies to increase online visibility How to use incentives and customer data to grow sales Lets dive into the top six ways you can increase order volume for your restaurants website. Use email marketing to re-engage past customers.

Ordering 195

Ordering Mobile Ordering Online Ordering Email Marketing 195

Modern Restaurant Management

FEBRUARY 27, 2023

Businesses can run promotions, such as early bird specials, to attract budget-conscious diners and use an email database to get the word out. Use creativity to market a restaurant on a limited budget. Reviewing these numbers frequently can help to hold vendors accountable to the prices they are quoting.

Cash Management 475

Cash Management Point of Sale Inventory Email Marketing 475

Social Hospitality: Restaurants

MARCH 27, 2020

As worldwide markets continue to feel the pain of COVID-19, companies of every size are suffering from the effects. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies.

Hospitality 454

Hospitality Marketing Travel Hotels 454

ChowNow

APRIL 4, 2025

It also gives you more freedom to price your menu the way you want. Many restaurants bump up prices on third-party platforms to offset fees, which can frustrate customers. First-party ordering lets you send tailored marketing directly to your customers. That kind of control can make a huge difference over time.

Ordering 195

Ordering Online Ordering Mobile Ordering Customer Experience 195

Modern Restaurant Management

APRIL 30, 2021

So it makes good business sense to revamp your marketing strategies. Today, examine the effects the pandemic has had on the restaurant and food service industry as well as five simple but effective marketing techniques to boost your local business. Five Local Marketing Strategies. Highlight Your Safety and Hygiene Protocols.

Marketing 568

Marketing Food Safety Social Media Small Business 568

7 Shifts

AUGUST 18, 2024

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. This document will outline your bar's concept, menu, marketing strategy, and financial projections. Sourcing the Right Equipment Your budget, target market, and concept will dictate your equipment needs.

Bar 370

Bar License Email Marketing Customer Service 370

7 Shifts

JANUARY 20, 2023

There are a few things restaurants can do to get ready for the Super Bowl: Stock up on supplies: Make sure you have enough food, drinks, and utensils to accommodate the increase in customers.Think of what's most likely to sell out first: finger foods, wings, pizza, kegs, napkins, special items, etc. Offer discounts and specials.

Specials 195

Specials 2023 Social Media Email Marketing 195

The Rail

DECEMBER 2, 2024

The global online food delivery market size was valued at USD 221.65 The graph below illustrates how these models interact within the market: 1. Search and filtering options (by cuisine, price, dietary preferences, etc.). Customer data management for targeted promotions and personalized marketing. from 2023 to 2030.

Delivery 147

Delivery Food Loyalty Program Food Order 147

Modern Restaurant Management

MARCH 11, 2025

. – Sophia Goldberg, Founder and CEO, Ansa The big lesson I learned is that I've had to continue to adapt my pricing, because people are still watching their spending. That's why we instituted lower-priced lunch specials and made other adjustments. This has driven up all wages because a cook being paid $16.50

Front of House 221

Front of House Loyalty Program Recruiting Customer Experience 221

Modern Restaurant Management

JUNE 1, 2023

By now, loyalty programs have shifted from a “nice-to-have” to a “need-to-have” for restaurants looking to retain customers and drive revenue amid record inflation figures and increased prices. For example, a restaurant can host a special loyalty members-only night featuring new meals or single-run items.

Loyalty Program 450

Loyalty Program Customer Experience POS Customer Service 450

Restaurant Engine

JULY 28, 2021

You want to price your daily dinner specials just right for repeat business. One of your diners’ favorite lines to hear from their server is, “Would you like to hear about our specials?”. You know that offering your customers specials is a terrific marketing tool. The menu price. tweet this).

Specials 111

Specials Pricing Email Marketing Advertising 111

Modern Restaurant Management

JANUARY 13, 2020

Pricing events for happy hours and special occasions. Deploying marketing campaigns. Mobile phone manager alerts for voids and pricing event approvals. Customer email capture via a digital loyalty or marketing program. Deployment of marketing campaigns. Employee scheduling. Employee time-off requests.

2020 366

2020 Website Management Online Ordering Point of Sale 366

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. According to research by Sopro, over 75% percent of consumers prefer to communicate with brands through email. times more than bulk emails.

Email Marketing 130

Email Marketing Reservations Marketing Loyalty Program 130

Restaurant Business

JUNE 6, 2025

It is in California The Bottom Line: Data from Technomic’s Price Pulse shows that the average price for a medium Big Mac meal in California is about the same as the price for a Big Smasher on Chili’s 3-for-Me menu. Premium Financing Is Chilis as cheap as McDonalds?

Fast Casual 144

Fast Casual Leadership 2025 2024 144

Restaurant Business

JUNE 11, 2025

11, 2025 Facebook Twitter LinkedIn Huddle House will add drive-thrus as it moves into more urban and suburban markets. | They specialize in breakfast staples, homestyle favorites and homey atmospheres—Perkins largely in the Midwest and East Coast and Huddle House in the South. That means you can now get boba at Perkins.

Fast Casual 182

Fast Casual Front of House Back of House Leadership 182

7 Shifts

JANUARY 31, 2023

This makes the day the perfect occasion for restaurants to offer special menus or wine pairings and to celebrate romance with their customers. Restaurants can make Valentine’s Day a profitable holiday by offering special menus and promotions that cater to couples celebrating a first date or an anniversary. Have a special for kids.

Specials 195

Specials Online Ordering Email Marketing Loyalty Program 195

Restaurant Business

JUNE 6, 2025

Formerly with Yum Brands, Davenport worked with Pizza Hut for more than nine years, including as managing director for global franchise markets and managing director for the Middle East, Turkey and Africa. Bailey Richard is the new director of marketing, communications and compliance. and Hardee’s.

Fast Casual 144

Fast Casual Leadership Franchise Franchising 144