The Rail

FEBRUARY 7, 2025

Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Taking it a step further than high-quality images , video marketing taps into the sensory appeal that text and photos cant achieve. Remember the days of beautiful dinner images on Instagram?

Serving 130

Serving Marketing Loyalty Program Social Media 130

Modern Restaurant Management

JUNE 27, 2025

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the present and future of AI use in F&B, The Splintered Path to Purchase, the Datassential 500 Awards, and where chefs are earning six figures. Chick-fil-A and Starbucks show broad appeal across regional markets.

Loyalty Program 371

Loyalty Program Customer Experience Customer Service 2025 371

ChowNow

APRIL 25, 2025

Its the sum of everything about your restaurant, from your menu design and decor to the tone you use when replying to comments on social media or greeting customers walking through the door. Your restaurants brand personality, tone, visualseven your menu itemsshould all be shaped around your ideal target market. Words matter.

Mobile Ordering 195

Mobile Ordering Social Media Email Marketing Customer Experience 195

Modern Restaurant Management

MARCH 11, 2025

The Double-Edged Sword of Social Media Social media has reshaped how restaurants connect with guests, offering instant access to specials, menu highlights, and community events. Instead of playing phone and email tag, implement text-to-apply QR codes or text codes in job ads. The biggest shift?

Front of House 221

Front of House Loyalty Program Recruiting Customer Experience 221

The Restaurant Group

MAY 31, 2025

Restaurant email marketing is your secret ingredient to standing out, creating memorable dining experiences, and significantly boosting revenue by nurturing strong customer relationships. Why It Helps Small Restaurants Email marketing is a budget-friendly, highly effective strategy ideal for small restaurants.

Email Marketing 78

Email Marketing Loyalty Program Online Ordering Seasonal Menu 78

ChowNow

MARCH 14, 2025

Marketing and Customer Engagement Even the best-run restaurant wont thrive if no one knows about it. A strong marketing strategywhether through social media, email campaigns , or loyalty programs helps bring in new customers and keep existing ones coming back.

Operations 195

Operations Management Management Front of House 195

Restaurant Engine

DECEMBER 25, 2024

The dishes you offer, their presentation, where you get your ingredients, and how you lay out your menu. All of your marketing how do you communicate with people? What is your brand voice, the graphic style of your imagery and video , and the text on your menu, website, email marketing, and social media accounts?

Social Media 93

Social Media Customer Experience Email Marketing Customer Service 93

SpotOn

NOVEMBER 21, 2024

Your loyal customers are your best advocates, and when they give someone a gift card from your restaurant as a present, they’re spreading holiday cheer and helping you attract new customers without spending a dime on advertising. Use email and social media to promote gift cards and drive holiday sales.

Loyalty Program 98

Loyalty Program Seasonal Menu Email Marketing Cash Management 98

EATER

APRIL 22, 2025

Here, she discusses the current cookbook market, what shes looking for in a proposal, and why people in hospitality are already well-poised to write a book. This present moment is, of course, very much dominated by social media platforms like Instagram and TikTok. Let us know by emailing preshift@voxmedia.com.

Book 205

Book Social Media Email Marketing Influencer 205

Restaurant Engine

DECEMBER 11, 2024

This enables you to also tap into their audiences for marketing. Do consider your audience and marketing appropriately. For example, you could market Wine and Cheese Wednesdays to local offices in your area. This goes far beyond the traditional bingo nights, although, depending on your target market, they can work, too.

Events 52

Events Specials Workshop Entertainment 52

Restaurant Engine

MARCH 12, 2025

Take your restaurant marketing to the next level with AI tools. In this article, we look at how you can leverage AI tools to optimize your restaurants marketing in 2025. In this article, we look at how you can leverage AI tools to optimize your restaurants marketing in 2025. Heres how to optimize your marketing with AI.

2025 52

2025 Marketing Loyalty Program Email Marketing 52

Restaurant Engine

OCTOBER 30, 2024

Personalize your restaurant through video marketing that goes behind the scenes. You know that today’s market is ultra-competitive, and the best way to succeed is to set yourself apart from the competition. This means fine-tuning your digital marketing and really harnessing the power of video on your website and social media platforms.

Social Media 59

Social Media Email Marketing Customer Service Fine Dining 59

The Rail

DECEMBER 12, 2024

A new neighborhood or city means a new market to explore. Understanding the local demographics can help you make smart choices about how to present yourself. It might be time to update marketing materials menus, emails, and even your website to bring everything in line with your new look.

SEO 130

SEO Customer Service Social Media Email Marketing 130

Restaurant Engine

NOVEMBER 13, 2024

” So, if you want to light your marketing on fire and grow your business, data analytics is a must. Knowing and understanding this data can help you make good marketing decisions. Data is the key to making informed marketing decisions. This data is really important as you build out your marketing strategy.

Point of Sale 59

Point of Sale Email Marketing Online Ordering Information 59

Restaurant Engine

MAY 28, 2025

Get your customers excited for your new menu with a strong marketing plan. In this article, we look at nine marketing tips to get your dining guests excited for your new menu. Marketing your updated menu should be as strategic as the recipe development itself. Are you expanding your menu at your restaurant?

Menu 52

Menu Marketing Email Marketing Social Media 52

Modern Restaurant Management

MARCH 4, 2025

SpotOn worked with Penta to conduct a nationwide survey of 200 independent and chain restaurant operators to better understand the state of financial literacy among US operators in major markets including including Seattle, San Francisco, Los Angeles, Dallas, St. For a copy of the survey results, email info@researchoncommand.com.

Delivery 221

Delivery 2025 2024 Point of Sale 221

Restaurant Engine

JANUARY 8, 2025

Digital marketing is the key to your success in 2025. This makes it vital to improve your online presence and take advantage of the latest digital marketing trends. This helps you attract new customers, retain current ones, and remain competitive in your local market.

2025 52

2025 Marketing Email Marketing Website Management 52

Modern Restaurant Management

NOVEMBER 27, 2024

Among full service operators, about half reported automating everyday business operations, with online ordering (57 percent) being the most common automation, followed by invoicing (54 percent) and email marketing (53 percent). There were 11 percent more transactions on Thanksgiving Eve than on the average Wednesday in 2023.

2025 221

2025 Loyalty Program Back of House 2024 221

Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. It’s easy to say you need to work harder on your marketing strategies, but aside from the vague generalizations that are all too common, how do you ensure those strategies are practical? Marketing with Your Customers. Email Newsletters.

2022 531

2022 Marketing Email Marketing Social Media 531

Modern Restaurant Management

DECEMBER 10, 2020

Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. Prioritizing Social Media. Focusing on local SEO.

Marketing 563

Marketing Social Media Website Management SEO 563

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

JULY 13, 2022

Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. Marketing. Maximizing this opportunity for free marketing is key to developing deep relationships with customers and building customer loyalty.

Franchising 536

Franchising Franchise Operations Loyalty Program 536

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Engagement on Social Media. The key is in the way they handle their social media.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

ChowNow

JUNE 5, 2024

Follow Up Via Email or Text: For restaurants that collect customer emails through reservations or online ordering platforms, sending a follow-up email post-visit can be an effective way to request reviews. Social Media Engagement: Remind followers to leave reviews using your social media platforms.

Email Marketing 394

Email Marketing Social Media Website Management Online Ordering 394

Modern Restaurant Management

APRIL 15, 2024

This can be done through several methods, such as email communications, social media postings, or even through verbal communication at the restaurant. This will place them in a perfect position to market your surveys. Email is one of the most popular channels for sending surveys.

Management 490

Management Management Loyalty Program Social Media 490

Modern Restaurant Management

APRIL 7, 2022

As technology has evolved, however, the number of potential channels has increased, giving rise to first multichannel and then omnichannel marketing. Every restaurant operation needs solutions for the challenges presented by ordering, POS, back-office operations, and loyalty programs.

Mobile Ordering 537

Mobile Ordering Email Marketing Customer Experience Loyalty Program 537

Modern Restaurant Management

MAY 19, 2020

While the operational and financial impact of social distancing must be top of mind, nearly as important as what you do will be how you communicate these changes to your guests. A standard email outlining how your restaurant is dealing with coronavirus isn’t going to cut it. Safety and Trust.

Guest Recovery 474

Guest Recovery Kitchen Safety Food Safety Email Marketing 474

7 Shifts

JUNE 20, 2022

Ghost kitchens emerged in the back half of the 2010s as delivery apps began to take hold of the dining market. Testing a proven restaurant concept or idea in a new market. When it comes to [restaurants] that don't have a physical presence, branding and marketing is absolutely essential. “If Developing a new brand or concept.

Front of House 435

Front of House Food Truck Back of House Social Media 435

Modern Restaurant Management

FEBRUARY 2, 2022

Take an omnichannel marketing approach to ensure you are getting discovered where your customers are. Use email, text messaging, and social media to let your current customers know you are participating in Restaurant Week. Keep in Touch and Engage Your Guests.

Online Ordering 492

Online Ordering Loyalty Program Social Media Mobile Ordering 492

Modern Restaurant Management

APRIL 2, 2024

Embracing solo diners not only opens doors to a wider customer base but also presents an opportunity for establishments to differentiate themselves in a competitive market. This shift in consumer behavior underscores the need for restaurants to cater to this growing customer demographic.

Loyalty Program 411

Loyalty Program Catering Seating Customer Experience 411

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Culinary Cues

AUGUST 31, 2024

Every marketer insists that a company have a clear mission statement that is designed to give direction to a company and clearly articulate to the customer and employee, what the company stands for. When it is ever-present, the mission will become an essential part of your business culture. Ahh…the mission statement.

Customer Service 414

Customer Service Social Media Customer Experience Reference 414

Modern Restaurant Management

JANUARY 20, 2022

As self-driving cars increasingly take over the market, other industries will have to adapt. Restaurants will likely increase their marketing presence in areas such as the screens in autonomous vehicles. Automation and robotics are going to become increasingly present in restaurants. Automated Marketing and Remarketing.

Food Order 520

Food Order Waste Online Ordering Email Marketing 520

7 Shifts

MARCH 10, 2021

Market Your Restaurant Less time, a smaller staff, and tight budgets mean restaurateurs wear lots of hats. One of the most important is that of the marketer – after all, it's how you generate customers. Marketing is an integral part of every business plan. Your marketing plan is the vehicle by which you compel them.

Management 370

Management Management Small Business Email Marketing 370

Social Hospitality: Restaurants

MARCH 27, 2020

As worldwide markets continue to feel the pain of COVID-19, companies of every size are suffering from the effects. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies.

Hospitality 454

Hospitality Marketing Travel Hotels 454

7 Shifts

FEBRUARY 8, 2024

Apple | Android Team Communication The Team Communication tool from 7shifts fixes the chaos of disconnected conversations, text threads, and email chains that seem to go nowhere. You’ll also gain powerful data into your guests’ behavior and preferences, which you can feed back into your marketing efforts or your loyalty program.

Management 367

Management Management Operations Mobile Ordering 367

Culinary Cues

JUNE 16, 2020

For nearly four decades the job of cook dominated the media and served as a major point of conversation and entertainment for guests of all ages and socio-economic backgrounds. Let’s start with a clean slate and lean back on some old marketing tools: [] BUILD ANTICIPATION. Do it all and do it often. Remind everyone about this.

Social Media 370

Social Media Entertainment Email Marketing Customer Experience 370