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‘Marketing Doesn’t Stop at Getting Customers in the Door’

Modern Restaurant Management

“Every guest touchpoint–whether it’s a dine-in experience, an online order, or even a response to a review – can influence future business,” Mike Eng, Senior Director of Vertical Expansion at Klaviyo, told Modern Restaurant Management (MRM) magazine. ”

Marketing 490
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Maintaining Humanized Interactions in Digital-First Business Environment

Modern Restaurant Management

But mass-merchant online retailers like Amazon can pull this off because that’s the type of market they’re in. This includes setting up online ordering and delivery systems, releasing mobile applications for reserving tables, and digitizing their menus. But you also should never forget the human element.

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MRM Research Roundup: AI Investment Heating Up and Summer Dining Dos and Don’ts

Modern Restaurant Management

. “Restaurants can't simply rely on their traditional playbooks anymore," says Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI. "Smaller, Accuracy of food order leads the way at 88, while beverage quality and waitstaff performance both score 86.

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From acqui-hire to vaporware: The new restaurant tech ABCs

Restaurant Business

They are popping up more often in conversations this year, and they point toward deeper trends in the restaurant tech market. Acqui-hire “To acquire a company in order to use its employees skills or knowledge, rather than for its products or services.” Add these six terms to your vocabulary.

Hiring 170
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C-stores are stealing fast-food tactics. And fast-food customers

Restaurant Business

Photo: Shutterstock Made-to-order food, value offerings, loyalty programs. Made-to-order food is now second only to gas as a driver of c-store visits. When it comes to value , three-quarters of c-store consumers said made-to-order food at c-stores is a good value, up 13 points from last year. By Heather Lalley on Jun.

Food 274
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Untapped Areas of Profitability in a Full-Service Restaurant

Squirrel Systems

Promoting event hosting for corporate gatherings, birthdays, and special occasions via digital marketing. Creating customizable prix fixe menus for groups with easy online ordering. Exclusive early access to new menu items via email or push notifications. Using mobile POS systems for tableside ordering and payment.

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How Does a POS System Work? Everything You Need to Know

Lavu

It combines hardware like tablets, receipt printers, and card readers with software for managing orders, payments, inventory, and staff. Key Features : Order management, secure payment processing , inventory updates, and performance analytics. Many modern setups use tablets, offering mobility and ease of use. system uptime.

POS 78