Remove Email Marketing Remove Food Remove Merchandise
article thumbnail

‘Cookie-Cutter Marketing Doesn’t Work in this Industry.’

Modern Restaurant Management

Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. So when we develop a brand’s marketing strategy, we take into consideration operational factors.” “That’s the difference. We’ve been there.

Marketing 332
article thumbnail

Untapped Areas of Profitability in a Full-Service Restaurant

Squirrel Systems

While menu pricing and food costs are critical factors, there are often overlooked opportunities that can significantly boost the bottom line. Promoting event hosting for corporate gatherings, birthdays, and special occasions via digital marketing. Exclusive early access to new menu items via email or push notifications.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Restaurant Profit Margin: 7 Ways To Actually Make Your Operation More Profitable

SpotOn

But not entirely because of inflation, labor shortages, and high food costs. Gross profit margin subtracts only the Cost of Goods Sold (COGS) to determine the profitability of your food and beverages, while net profit margin subtracts all your costs to determine the profitability of your entire operation. We all know it. Labor costs.

article thumbnail

MRM Research Roundup: Delivery Fraud, the Playground Effect, and Top 100 Places to Eat

Modern Restaurant Management

SpotOn worked with Penta to conduct a nationwide survey of 200 independent and chain restaurant operators to better understand the state of financial literacy among US operators in major markets including including Seattle, San Francisco, Los Angeles, Dallas, St. Louis, Chicago, New York, Pittsburgh, Washington DC, Miami, Denver, and Detroit.

Delivery 221
article thumbnail

Boost Your Restaurant Business with Five Local Marketing Tips

Modern Restaurant Management

So it makes good business sense to revamp your marketing strategies. Today, examine the effects the pandemic has had on the restaurant and food service industry as well as five simple but effective marketing techniques to boost your local business. Five Local Marketing Strategies.

Marketing 568
article thumbnail

Five Ways for Restaurants to Thrive When Offices Reopen

Modern Restaurant Management

Many offices are requiring individual packaging for catered food and even office snacks. Merchandise new take-out procedures that will make customers feel more secure — such as curbside pickup and mask and glove requirements. Take payment digitally or over the phone, and email receipts to avoid handling paper.

article thumbnail

How I Got My Job: Designing NYC’s Coolest Restaurant Merch and Food Labels

EATER

From eye-catching labels for chile sauce to restaurant wallpaper, Overice founder Meijun Li translates culinary vision into visual design In How I Got My Job , folks from across the food and restaurant industry answer Eater’s questions about, well, how they got their job. For most, a food label is a piece of paper that provides information.

Design 307