How Restaurants Can Attract Gen Z Customers by Embracing Brand Purpose and Social Responsibility
Modern Restaurant Management
JUNE 12, 2023
For restaurant owners or franchise managers, the importance of brand purpose and social responsibility can’t be overstated, especially when attracting the Gen Z demographic. This tech-savvy, socially conscious generation has distinct preferences and values that can significantly shape the success of your establishment. Understanding the Importance of Brand Purpose In today’s marketplace, brand purpose refers to the reason for your restaurant’s existence beyond making a profit.
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