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Just like a well-crafted mission statement will help guide your business decisions, identifying and understanding your target customers and competitors through restaurant market research will give your business a competitive edge. Instead of having a vague goal like "Improve my business," make your goals more specific.
New concepts, ghost kitchens, and delivery-only brands are popping up constantly, making it harder for any single restaurant to stand out. Whether youre an independent operator or part of a small chain, visibility is everything. If your restaurant isnt optimized for the digital age, youre giving business away to competitors who are.
Its the number one way customers discover new restaurants and if your business isnt showing up in the search results, youre losing diners to competitors who are. In this article, you will learn: How to optimize your Google Business Profile to boost visibility and credibility. Even small inconsistencieslike listing St.
To do so, you must have an optimized website and engaging social media profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices.
For a long time, third-party delivery apps seemed like the easiest way to get your restaurant online and in front of new customers. This means customers place orders through your own website or appnot a third-party platform. With first-party, customers place orders directly through your restaurants own website or branded mobile app.
Kitchens as Energy Hogs Commercial kitchens use anywhere from two to 10 times more energy per square foot than other commercial businesses, Richard Young, the director of Frontier Energy , a national energy consulting firm, told Civil Eats. And new equipment is often beyond the reach of small restaurants. “We
For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. Having a digital presence is critical.
If your business isnt keeping up with the changes, you risk falling behind and not meeting modern customer expectations. They help with reservations and table management, staff scheduling and time management, inventory tracking, rewards programs, automated marketing, and more. Online ordering and delivery apps.
This guide will help you tackle both of these issues, so you can understand the power of small, data-driven adjustments, along with straightforward steps on how to achieve them. If you’re using a restaurant management system or inventory management system, you may already have this data on hand. to make and you charge $15.
Keeping menus updated across various online ordering systems and third-party delivery apps can feel like a never-ending game of catch-up. Instead of constantly playing defence with menu updates, imagine a centralized system that allows you to make menu changes instantly across every delivery app and direct ordering platform.
Meaning, that a small percentage of inputs or efforts often account for the majority of results or effects. The Pareto Principle, also called the 80/20 Rule, can be seen in all types of contexts: Business: 80% of profits often come from 20% of customers or products. All you have to do is keep them happy. And when you do?
What started as a passion project while working in education eventually turned into a full-fledged business built on word-of-mouth, strong community ties, and a passion for bringing bold Caribbean flavors to the Midwest. As demand grew and his reputation spread, he began taking the business more seriously, scaling slowly but steadily.
When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric. 72% of American consumers prefer to do business with companies that share their values both in the retail and restaurant industries. Go to the Google Business page and claim your restaurant.
AI isnt about replacing peopleits about making everyday tasks faster, smarter, and easier to manage. Thanks to user-friendly software and integrations, many AI tools are now built specifically for independent restaurants and multi-location operators, allowing restaurant managers to implement these tools without needing an IT department.
Smart menu design uses categories to break choices into manageable parts—Appetizers, Salads, Mains, Sweet Dishes, etc.—so Good example: A fine dining restaurant using just five clearly defined sections—Small Plates, Mains, Sides, Desserts, and Beverages. Aim for no more than 5 to 7 main menu categories to keep things manageable.
The food delivery market is booming, with the industry poised to hit a valuation of$90.3 Third-party delivery chargebacks. These chargebacks occur when a customer receives food through a third-party delivery service and then disputes their payment through their credit card company or bank.
We know what it takes to transform a local pizza place into a thriving community business. It leaves a lasting impression, creating memories that customers associate with your business. It ensures repeat business and gives customers a reason to talk about you. How do you present your business to the world?
Unlike traditional setups, these systems provide real-time access to data, seamless updates, and remote management—making them ideal for today’s fast-paced food service environment. In this post, we’ll explore why SaaS POS is not just a trend but the future of restaurant management.
If you manage a restaurant or sling plates as a server, youve probably noticed tech creeping into every corner of the industry. Its a small gesture that goes a long way, turning one-time diners into regulars who cant wait to come back. Guests love skipping the line with apps or websites, while you save staff from juggling phone orders.
This guide breaks down 28 proven strategies that help cut unnecessary expenses, streamline operations, and boost profitability—whether you manage a small café or a multi-location chain. Discovering new ways to reduce costs in restaurant management can boost profits. Food cost control is crucial.
Restaurant Marketing Truths 7 Reasons Why First-Party Ordering Is Taking Over Third-Party Independent restaurant operators are shifting away from third-party delivery apps — and for good reason. When you rely on third-party delivery apps as your main channel, you’re giving up 20–30% of every sale. It works: Operators like Two Eggs!
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features trends in off-premise, coffee wars, the AI lifeline, the return of lunch, and how teens spend their dollars. Takeout is the most frequent off-premises method, followed by drive-thru and delivery. Older adults still prefer in-person ordering.
Yelp's SmallBusiness Expert Emily Washcovick has years of experience helping smallbusinesses survive and thrive, particularly in times of crisis. Learn why she says now is "a time to really look back on the business and plan for the future." and how they can best reach you.
Restaurants will also explore delivery options beyond costly third-party partnerships, and hike delivery menu prices to make the channel more lucrative as off-premise demand holds steady. A short menu can slim down the food costs through streamlined inventory management, as well as reduced food waste.
Due to the Covid-19 outbreak effect on the restaurant industry, Modern Restaurant Management (MRM) magazine is compiling a list of resources available for restaurant owners, operators and managers. The National Restaurant Association has provided a list of best practices to ensure business continuity. More than 2.45
Day-to-day demands – coupled with all of the FOH and BOH duties – can be simply too overwhelming for many small restaurant owners. With the pandemic overhauling the restaurant industry in every way, 53 percent of adults now say purchasing takeout or delivery food is essential to their daily lifestyle.
” The space earned that moniker because staff used it to handle delivery orders from a multitude of online platforms. At just 17, he was named director of business development and the role suited him, as he was interested in looking for new ways to do things. He also added a POS system and created a mobile-friendly website.
Like many restaurant brands, we’ve temporarily closed a number of locations and pivoted to offering only takeout and delivery at the ones that remain open. Another reason for keeping certain restaurants open for business is that we want to keep our staff employed for as long as possible. So why are we doing this?
A strong catering business can be a restaurant’s biggest moneymaker. Devote a Section of Your Website to Catering I find that, usually, customers would rather interact with a well-designed and functional website than have to try to get someone on the phone to discuss catering. And you’re getting them for free!).
As a result, ghost kitchens, delivery-focused kitchens without a storefront or dining area, are growing in popularity. Everyone from small concepts to large chains, like Wendy’s, Applebee’s, and Cracker Barrel, are turning to ghost kitchens amid the ongoing pandemic. billion by 2027. Commit to ongoing training.
Leaders across all business sectors are accomplishing changes in days or weeks that normally would have taken months or years. Those pivots are also reflected in the digital world, in which websites that previously offered little more than a business’s name, address and phone number now have much higher consumer requirements.
Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. Give Your Website All of the Love. Leverage CRM Tools That Will Make Your Customers Swoon.
To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. The National Restaurant Association-managed site also provides a direct connection to the industry’s grassroots engagement platform.
With social distancing guidelines specifying six feet of distance between customers in essential businesses, and most states ordering stay-at-home and shelter-in-place mandates, many restaurants that previously focused only on exceptional dine-in experiences, or those that thrived on foot traffic, have been forced to shutter.
Guest experience is more important than ever as a likely recession increases competition for business. Here are six things I see coming in 2023: Labor pressure is easing, but operators are still looking for labor management. However, operators who didn’t have a labor management system in place will prioritize finding one.
Claim Your Google My Business Listing. One of the first things to do when you want to improve your online presence locally is to create a Google My Business listing. To do this, nothing could be easier: just go to the Google My Businesswebsite and create your account. Your schedule. Social media (if any).
In this edition of MRM News Bites, we feature help for smallbusiness owners and products for the 'new normal' for restaurants as they reopen. On-Demand Delivery for Square Online Store. This approach is often expensive because these platforms charge a commission to fulfill the delivery for each order.
In this edition of MRM News Bites, we feature a webinar that looks into the future of restaurants, face pay, delivery robots, drone delivery and a new venture for MRM. Barbara Castiglia , MODERATOR – Modern Restaurant Management. The Main Course. Brad Duea – CEO, Restaurant REVOLUTION Technologies. FAT (Fresh.
The business of running a restaurant is no longer limited to exceptional recipes, gorgeous plating, and advertisements. In an age of online ordering, customers demanding Wi-Fi, and the need for websites to dazzle just as much as the food, countering cybercrime has to be a factor in the day-to-day work of restaurant management.
At this point, the story is global – businesses in communities around our country and world have shuttered, many at the direction of local, state or national governments as we battle the COVID-19 pandemic. I’ve watched with fascination as many creative businesses have found ways to continue operating through a quarantine.
To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. SmallBusiness Administration (SBA) Jovita Carranza and U.S. How to ramp up takeout and delivery operations. Tips for pivoting to retail.
Please send questions to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com. A : During this unprecedented time, now more than ever, we need to come together as a single community to face the challenges that each of our businesses, and your business, face.
Having a website, learning even a little about search engine optimization (SEO), and filling out your Google My Business (GMB) template should all be something you already have in place. Build and Optimize Your Website. If you do already have a website, you need to ensure it loads quickly and is easy to navigate.
lines of business (Business Dining, Education, Healthcare Hospitality, Leisure, and Sports & Entertainment) beat the kitchen heat in sector championships to earn their spot in the national competition. .” Comprised of top three finishers from each business sector final). Business Dining. Sean Fetters.
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