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. – Jay Fiske, President, Powerhouse Dynamics Beyond the App: Loyalty and Data-Driven Personalization In 2025, loyalty and digital innovation are set to shape the QSR industry more than ever. A great example of this is McAlister’s Club MCA – designed to elevate the guest experience for loyalty members.
Quick-service restaurants maintain a steady customer satisfaction score of 79 (on a 100 point scale), while full-service restaurants — despite slipping 2 percent to 82 — remain one of the highest-rated industries in the Index, according to the American Customer Satisfaction Index (ACSI®) Restaurant and Food Delivery Study 2025.
Self-serve kiosks, QR-code menus, and personalized ordering systems will continue to redefine how patrons interact with venues. For instance, I believe loyaltyprograms will evolve even further from providing customized recommendations, exclusive offers, and curated experiences based on past purchases and preferences.
Have you noticed how food delivery apps are becoming essential in attracting and retaining diners? Today, more than ever, restaurants are turning to custom-built apps to improve convenience, streamline operations, and foster customer loyalty. The global online food delivery market size was valued at USD 221.65 from 2023 to 2030.
Every successful restaurant has one thing in common: they know exactly who they are serving. Understanding who you serve can help you make strategic decisions that attract the right customers and keep them coming back. Family Status: Are you serving couples, solo diners, or parents with children?
Social media, online reviews, and delivery platforms make digital branding just as important as physical branding. Another challenge many restauranteurs might not be considering is the impact third-party delivery services like Door Dash have on your brand. Branding isn’t just visual – it’s a full sensory experience.
At Craveworthy Brands, we have learned that training is far more than a system for consistency, but a strategy for unlocking loyalty, performance and culture across every unit. Here is how we think about building programs that scale with intention and stick with your teams. Run pilot programs in high- and low-performing stores.
Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Online Orders & Delivery Data : Shows customer preferences, order frequency, delivery locations, and any modifications or special requests.
Mobile ordering has become the preferred method for customers, with 71% saying they would rather use a restaurants branded mobile app over third-party platforms because its more affordable, easy to use, and personalized due to loyaltyprograms. Online ordering and delivery apps. Here is an example of a restaurants branded app.
Your posts can serve as mini-ads for your restaurant, and they appear when customers search for your business. You can send special offers to repeat diners, while promoting delivery options to those who have used your online ordering system. To make your loyaltyprogram more efficient and engaging, go digital.
For a long time, third-party delivery apps seemed like the easiest way to get your restaurant online and in front of new customers. And for many restaurants, they still serve a purpose. That includes taking the order, processing payments, setting up delivery, and even stepping in on customer support.
New concepts, ghost kitchens, and delivery-only brands are popping up constantly, making it harder for any single restaurant to stand out. Whether its a loyaltyprogram, strategic promotions, or email marketing campaigns, great marketing isnt just about attracting new customersits about keeping the ones you already have coming back.
Adaptability became non-negotiable as takeout, delivery, and digital ordering shifted from secondary revenue streams to essential lifelines." Self-ordering kiosks, QR codes, mobile apps and loyalty reward cards have created more personalized experiences, which increase the likelihood customers will return.
The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board. Additionally, 77.17
Boosts Repeat Business: Special promotions, loyalty rewards, and exclusive deals encourage guests to return. Types of Emails Restaurants Can Send Different emails serve different purposes, and mixing up your content keeps your audience interested. Here are the most effective email types for restaurants.
If you want to increase order volume for your restaurant, focusing on online takeout and delivery is key. For example, instead of just listing Cheeseburger, try: Juicy, char-grilled beef patty topped with melted cheddar, crisp lettuce, and house-made sauce, served on a toasted brioche bun.
In 2025, we anticipate more restaurant brands will develop their own white-labeled digital wallets in partnership with companies like Ansa to provide customers easy-to-use payments with the added benefit of personalized loyalty incentives. Guest loyalty will be a key trend in 2025.
Healthy Balance Meals has been serving nutritious, made-from-scratch dishes in downtown Sevierville, Tennessee, for over 13 years. The Challenge of Managing Online Orders with Third-Party Platforms Before switching to ChowNow, Healthy Balance Meals relied on third-party delivery apps like DoorDash and Uber Eats to offer online ordering.
62% of diners have been discouraged from ordering takeout or delivery because of a poor restaurant website experience. 77% of diners visit a restaurants website before they dine in or order takeout or delivery. Share the value of your rewards programLoyaltyprograms only work if people know they exist.
A well-managed operation ensures food is stored, prepared, and served according to local health codes. A strong marketing strategywhether through social media, email campaigns , or loyaltyprograms helps bring in new customers and keep existing ones coming back.
Your Google Business Profile serves as the first point of contact for many potential customers searching for local restaurants. This can help build trust and loyalty among residents who appreciate businesses that give back. Offer options that are easy to serve and enjoy, like sandwiches, salads, wraps, and finger foods.
Photo: Shutterstock Made-to-order food, value offerings, loyaltyprograms. Increasingly, however, they are becoming the hallmarks of convenience-store foodservice programs. She previously served as editor in chief of Winsight Grocery Business View All Articles by This Author Want breaking news at your fingertips?
Integrations : Connect with loyaltyprograms, delivery platforms, and inventory systems for seamless personalization. Example : OMaddys in Florida uses its POS data to refine menus based on feedback, boosting customer loyalty and satisfaction. Customer Insights : Track orders, dietary preferences, and trends.
They’ve not only spiced up our dining experiences but also served up a platter of benefits for restaurants. Reduced overhead costs eliminate excessive fees from third-party delivery services, preserving profits. Building Customer LoyaltyLoyaltyPrograms Rewarding customers for their repeat business is a win-win.
Cost Savings: Dual pricing eliminates credit card processing fees; low-stock alerts minimize waste; online ordering allows restaurant operators to get rid of pesky third party commissions Customer Engagement: Loyaltyprograms and CRM tools enhance customer retention. All plans come with a risk-free guarantee.
These emails include promotions, menu updates, special events, feedback requests, and loyaltyprogram details, serving as a direct communication line to keep your restaurant prominent in customers’ minds. It Builds Customer Loyalty Regular, personalized email interactions maintain customer engagement.
In today’s fast-paced dining environment, quick-service restaurants are under pressure to serve more customers in less time—without sacrificing quality. Perfect for serving more guests with fewer staff. Integrated Systems : Syncing POS, kitchen tools, and delivery platforms eliminates errors and speeds up operations.
Like many successful restaurant brands, fast casual restaurants offer online ordering, delivery, and custom-branded apps, using these tools to grow and connect with their customer base. While fast casual restaurants weren't originally take-out and delivery operations, many have adapted to stay competitive in the market.
82% of consumers said they plan on ordering delivery from a restaurant if they can afford it, while 51% say ordering takeout from a restaurant is essential to their lifestyle. 95% of restaurant operators say guests are more value-conscious, while 61% of customers say loyalty offerings are an important when choosing a restaurant for delivery.
This final edition of Modern Restaurant Management (MRM) magazine's Research Roundup for 2024 features news of operator challenges and priorities, delivery trends, wages and hourly worker considerations. Those priorities include increased marketing and sales efforts alongside new benefits and programs to attract and retain staff.
Running a successful full-service restaurant isnt just about serving great foodits about maximizing profitability in ways that go beyond the standard revenue streams. Optimizing the Bar Program with Digital Tools Beverages, especially alcoholic ones, offer some of the highest profit margins in the restaurant industry.
Collaborate with Suppliers : Request smaller, more frequent deliveries to reduce bulk spoilage. Engaging Customers in Sustainability Involving customers in sustainability builds loyalty and enhances your restaurants eco-friendly image. Promote Second Servings : Encourage taking leftovers home.
From information in delivery service provider portals such as DoorDash, Uber Eats and Grubhub to BOH operations and store sales figures tracked via POS systems, the data generated by everyday business operations is highly valuable but complex. The key to unlocking the next echelon of success? Restaurant data analytics.
Integration-Friendly: Easily connects with delivery platforms, accounting tools, and loyaltyprograms. This setup reduces peak-hour delays, allowing staff to serve customers quickly and without confusion. Consider a matcha café that uses an integrated loyaltyprogram through its POS system.
Portion Size: Determine the portion size of the recipe or dish in terms of weight or number of servings. Here are some examples of incentive programs that you can offer employees to help you cut spending: 1. Another solution is to start a composting program for food scraps and other organic waste.
Your storefront, as is your social media, website, or delivery boxes, is essential. A recognizable brand builds familiarity, and with familiarity comes loyalty. Customers expect hot, fresh pizza when dining in, picking up, or ordering delivery. Strive to have consistent branding across all platforms. Can you picture it?
Dedicated Loyalty Sign-Up Page for Diners: Simplifying customer enrollment in loyaltyprograms for higher engagement. DoorDash Integration: Simplifying delivery management with a seamless connection to DoorDash. reCaptcha v3 Integration: Enhancing fraud prevention on Digital Ordering platforms.
Running a successful restaurant in 2025 isnt just about serving great food and offering good serviceit also requires the right technology behind the scenes. Whether its managing inventory, handling online orders, or running loyaltyprograms, the right integrations can turn your POS system into a powerful tool for efficiency.
Loyalty is a huge factor now as guests desire rewards and perks for sticking with a favorite small business, and repeat customers are keeping many restaurants going. Whether it’s speeding up order times, improving inventory management, or boosting loyaltyprograms, every tool should serve a purpose.
Denny’s serves as a prime example of aligning brand purpose with operational strategies. By ensuring that every team member understands and embodies the brand’s mission, Denny’s has successfully navigated market shifts and maintained customer loyalty. Are your loyaltyprograms actually driving retention?
Whether it’s a quick chat at the counter, a delivery order, or an online reservation, the key is making email collection feel as natural as asking “Would you like the special today?” Personalization: The Special Ingredient Generic mass emails are like serving the same dish to every customer ineffective and uninspiring.
Fine-tune your serving style What happens after a guest scans a QR code and places their order? ” If you have a digital loyalty rewards program , make sure to encourage guests to enroll during the ordering process. It requires some thoughtful enhancements to your operation and how you present QR codes to your guests.
A reduction of 2 serving shifts, at $14 an hour, at 6 hours, over a month (30 days) would save you $5,040. Paid training hours for new employees, ServSafe certification, training programs, free meals, etc Bonuses. Digital advertising, marketing software , printed menus, signage, promotions, and loyaltyprograms.
From AI-driven ordering systems to smart inventory tools and contactless dining experiences, today’s innovations are reshaping how restaurants operate, serve customers, and stay competitive. The restaurant industry is evolving fast—and at the heart of this transformation is new restaurant technology.
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