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Fast food and fooddelivery gradually began changing that equation. 2024 was a year of experimentation with AI, with restaurants testing it on customer-facing interactions, like AI drive-thru ordering, with varying degrees of success. One answer to the brand loyalty challenge is to improve personalization.
Loyaltyprograms are the secret sauce for keeping customers hooked, whether you're a cozy corner café or a massive restaurant chain. Restaurants are going digital, with innovations like contactless ordering, reservation apps, and personalized marketing driven by data. But it’s not just about convenience.
“This enduring customer loyalty drives the restaurant industry forward, creating clear opportunities for restaurants to enhance the dining experience through strategic limited time offers, efficient delivery and exceptional in-person service," said Samir Zabaneh, CEO of TouchBistro.
According to Statista , the global online fooddelivery market size was valued at $151.5 billion in 2021 and the meal delivery market is expected to reach more than 192 million users by 2029. According to Statista , the global online fooddelivery market size was valued at $151.5
In the midst of the COVID-19 pandemic and the resulting restaurant shutdowns, online ordering has become the go-to method for many customers. By using loyaltyprograms as a way to encourage customers to order directly. The first step in crafting a winning loyaltyprogram is gathering the right data.
Steady Online Ordering Brings Food Waste, Donations to the Forefront of Priorities Orderingfood online increases restaurant sales, but it also can potentially increase wasted food if proactive measures aren’t taken – for both the business and consumers at home.
It’s an unsavory fact: food is getting more expensive. In October, the USDA reported year-to-date averages, noting that food-at-home (grocery store) prices have increased 2.5 percent and food-away-from-home (restaurant) prices have increased 3.6 Rewards for Loyalty. If current projections from the U.S.
Here’s how loyaltyprograms often pan out: A customer downloads the app. They might create an account, log in, place an order, and apply a discount — or they might not even get that far. And when they close their phone or exit the order line, they never touch the app again. Does that sound familiar?
Digital loyaltyprograms surged 124 percent during the height of the pandemic, helping restaurants drive more frequent visits and higher check averages from devoted customers, according to market researcher NPD Group. Having a loyaltyprogram today is table stakes. Loyalty Lessons Learned.
If youre one of the thousands of restaurants that added online fooddelivery in recent years, you might be wondering: is it actually helping my business grow? These metrics give you a clear picture of your delivery performancefrom order volume and customer retention to delivery speed and profitability.
The food and grocery delivery space is booming – and it shows no signs of slowing down. Even as the pandemic shifts into endemic territory and people don’t fear being in public as much, there are certain conveniences we have all learned to love, including having food delivered. Loyalty Rewards.
First, AI can help personalize the customer experience by analyzing data to send tailored marketing messages, recommend menu items, and create dynamic loyaltyprograms that keep customers coming back. Restaurants should tap into AI for marketing in a few key ways.
As consumers expect more convenient ways to get their favorite meals – even more so than ever before amidst the pandemic – adding delivery has enabled restaurants to meet those demands and grow digital sales. In fact, delivery has become mission critical. Launching and scaling delivery involves a lot of moving parts.
Rising labor and food costs, along with the ongoing struggle to recruit and retain employees, remain among the top concerns for both fullservice and limited-service operators. "The Loyaltyprograms and promotions drive traffic – 70 percent of operators say loyaltyprograms increased customer visits in 2024.
Less than two decades ago, restaurant-quality meal delivery was largely limited to pizza and Chinese takeout. Today, the global fooddelivery app industry is predicted to reach $320 billion by 2029 — up from $140 billion in 2022. When it comes to delivery, you can take the process into your own hands.
Is your delivery operation disorganized? Do orders get lost in the shuffle between different platforms? If managing fooddelivery feels more like a headache than a revenue stream, youre not alone. In this article, youll learn: How fooddelivery aggregators work and why theyre valuable.
Fast-casual concepts like Sammy’s Sliders, which offer high-quality, craveable food with speed and flexibility, are perfectly positioned for this shift. Customers expect seamless online ordering, loyaltyprograms, and delivery options, and franchise systems need to invest in tech to stay competitive.
Have you noticed how fooddelivery apps are becoming essential in attracting and retaining diners? Today, more than ever, restaurants are turning to custom-built apps to improve convenience, streamline operations, and foster customer loyalty. The global online fooddelivery market size was valued at USD 221.65
"If I had the opportunity, I would encourage them to employ voice analytics, not to automate ordering, but rather to analyze customer/employee conversations for insights into customer experience, operational efficiency, marketing effectiveness, safety compliance, employee engagement, and more, he said. "The
Many have started offering their menus on third-party delivery websites. Some have white-labeled those same delivery services for integration within their organizations, and others have built out programs for pick up or delivery entirely in house. Looking at the data proves much of what we already know.
Self-serve kiosks, QR-code menus, and personalized ordering systems will continue to redefine how patrons interact with venues. For instance, I believe loyaltyprograms will evolve even further from providing customized recommendations, exclusive offers, and curated experiences based on past purchases and preferences.
And no, increasing restaurant sales doesn’t mean turning your restaurant staff into pushy upsellers trying to squeeze a few extra dollars out of every order. Create Limited-Time Offers That Drive Action Limited-time offers (LTOs) give potential customers a reason to order now, not later.
Restaurants are already experimenting with using AI to handle drive through orders to allow human employees to focus on customer interactions in the restaurant. I think smart, AI-enabled platforms will turn data into intelligence around visit frequency, ordering, traffic patterns and more.
Delivery, takeout and drive-thru. 5-11 with 800 US respondents, one in three (36 percent) consumers reported using delivery, takeout and drive-thru “more or much more” vs. pre-pandemic. Those using delivery “much more” jumped from 19 percent in April to 37 percent in August. Chief among those habits?
. "We are seeing many restaurants, chains and independents use price value messages to win new customers and grow visits and loyalty with existing customers. While price may be one of the drivers of the visit, the restaurant staff must deliver on the experience expected, from taste to food variety and quality, and good service.
Is online ordering inefficient? Do you lose money due to food waste? Experiencing over-ordering or last-minute shortages? If customer retention is a priority consider a digital loyaltyprogram or automated marketing tools. Are labor costs too high? The best tech investments solve real problems.
When drive thru, curbside, and delivery became the primary (or only) service models, and digital transactions soared, brands such as McDonald’s, Starbucks, and Domino’s didn’t need to build from the ground up, and instead focused on optimization. Mobile-Based LoyaltyPrograms. Delivery Reimagined.
Increasing your restaurants online order volume doesnt have to feel like an impossible task. In this guide, well walk through seven practical ways to boost your restaurants online order volume. Optimize Your Website and Online Ordering Experience If your restaurants website isnt easy to use, youre probably losing out on online orders.
Online ordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. In 2025, the US online fooddelivery market is expected to reach $424.9 Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. billion in revenue.
Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Beyond mobile ordering, restaurant apps support operations in ways that were never available before. Online ordering and delivery apps. Here is an example of a restaurants branded app.
Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? Restaurants collect a ton of customer data.
Investing in mobile solutions for ordering and payment also reduces wait times, enhances customer satisfaction by allowing customers to order and pay via smartphones, and even supports group payments. When was the last time you placed an order in a restaurant app for curbside pick-up? How should they be turning to AI?
With 52% of diners saying that ordering takeout is essential to their lifestyle, its no longer just an optionits an opportunity. But getting customers to order once isnt enough. With competition increasing and third-party apps controlling customer relationships, building loyalty requires a smarter approach.
Today’s restaurant guests are more selective about their dining experiences, and boosting customer loyalty is crucial as restaurants shift into this next phase of service and look toward the holidays. Customers now expect more than a simple rewards program or general mailing list. Enhancing the In-Person Experience.
Among the findings: Unlike older diners who largely prefer pick up, nearly half (46 percent) of Gen Z say they prefer their food to be delivered to them and they want it to arrive fast. On average, Gen Z diners say they'd only wait up to 33 minutes for a deliveryorder. average of 39 percent across all age groups. .
Climate & Seasonality: Does the weather impact what people order or when they dine out? Ask yourself: Dining Preferences: Do they prioritize health-conscious options, indulgent comfort food, or trendy dishes? Online Ordering Behavior: Are they more likely to dine in, take out, or order for delivery?
Its significantly more cost-effective to keep your regulars walking through the door than it is to get a new customer every time you take an order. Think about it: your regulars already know what you offer, love your food, and trust your service. All you have to do is keep them happy. And when you do?
Optimize Mobile Ordering Creating and executing a convenient mobile ordering experience for your customers is extremely important, and it will keep them coming back for ease of use and accessibility. Gen Z in particular, as a tech-savvy group, are experts when it comes to navigating mobile ordering experiences.
Are you doing all the right thingsserving amazing food, delivering top-notch service, crafting perfectly balanced drinksbut the tables still arent filling up like they should? The problem isnt your food or serviceits visibility and customer engagementand were going to help you fix that. Upload high-quality photos.
Nowadays, running a successful restaurant takes more than great food and good service. Another way to get local backlinks is from local news articles, food bloggers, or restaurant directories to boost your visibility in search results. Make sure to add high-quality photos of your food, interior, and staff.
Delivery and curbside pick-up reduced on-site staffing. The ingrained customer behavior over the past year, delivery, mobile orders, curbside pick-up, will likely continue. Digitize Your Ordering Function and Enhance Your Presence. Menus were trimmed to a fraction of original size. Inventory stock changed significantly.
Currently, 50 percent of restaurants, including sit-down and fast-food establishments, offer plant-based options, and this is only expected to grow. Controlling food waste is a hot topic in the industry as well. Contactless Ordering, Inside and Out Door Dash, Uber Eats and other third-party delivery services will continue to expand.
Social media, online reviews, and delivery platforms make digital branding just as important as physical branding. Another challenge many restauranteurs might not be considering is the impact third-party delivery services like Door Dash have on your brand. For regulars, make a point to remember names, orders, and preferences.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news of dramatic Valentine's Day shift, best food scenes, and the evolution of c-store foodservice. Food-away-from-home spending is likely to see modest growth as softer consumer spending patterns prevail. ” A Year of Challenges U.S.
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