Open for Business

MARCH 23, 2023

Restaurant marketing jobs are some of the most important roles in the hospitality industry. A solid marketing strategy will help you attract new guests and keep them coming back, but marketing duties often fall to the bottom of a busy restaurant owner or manager’s to-do list.

2023 78

2023 Marketing Social Media Email Marketing 78

Modern Restaurant Management

APRIL 15, 2024

One of the most important parts of being a successful restaurant manager is having the ability to hear their customers’ concerns. However, it can sometimes take time to get customers to respond to surveys they're given. Customers can be lost to boredom or quit halfway if a survey is too long.

Management 192

Management Management Loyalty Program Social Media 192

Culinary Cues

OCTOBER 30, 2023

The path will involve a focus on physical plant, dynamic location, extraordinary service, relentless attention to detail, and way over the top food quality and uniqueness. The focus on location, physical plant, and extraordinary service may be off your radar but the hot dog – oh my God, it must be earth shakingly good.

Fine Dining 353

Fine Dining Front of House Dine-in 2016 353

Bingage

APRIL 16, 2024

Earning customer loyalty takes time and effort! but the first and most important step is to choose the best loyalty program which can help to gain customer loyalty, engagement, retention and of course revenue generation. It provides an omnichannel marketing platform for businesses including SMS, Whatsapp marketing, email marketing etc.

Loyalty Program 105

Loyalty Program 2024 Email Marketing Coupons 105

Bingage

APRIL 16, 2024

Earning customer loyalty takes time and effort! but the first and most important step is to choose the best loyalty program which can help to gain customer loyalty, engagement, retention and of course revenue generation. It provides an omnichannel marketing platform for businesses including SMS, Whatsapp marketing, email marketing etc.

Loyalty Program 104

Loyalty Program 2024 Email Marketing Coupons 104

7 Shifts

SEPTEMBER 10, 2021

It articulates what you do for customers, employees, and owners (your goals) and clarifies what you offer a specific market segment (your strategy). They describe what you do for customers, employees, and owners (your goals) and clarify what you offer for a specific market segment (your strategy). The result? Achievable.

Fast Casual 370

Fast Casual Customer Service Customer Experience Back of House 370

7 Shifts

DECEMBER 17, 2020

The ideal customer for your business is the one who comes back time and time again. When it comes to getting people in the door, it’s always easier to get someone back then to find brand-new customers. Retaining an existing customer is five times cheaper than acquiring a fresh face. How to measure customer retention.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Goliath Consulting

SEPTEMBER 6, 2021

Restaurant owners, especially, must be focused on marketing their products on social media. According to GlobalWebIndex , 54% of social media users use social media to research products, and 71% are more likely to purchase products and services based on social media referrals.” In the U.S., What is their race? What is their ethnicity?

Social Media 97

Social Media Marketing Influencer Customer Service 97

Restaurant Engine

NOVEMBER 11, 2020

According to one email service provider , email marketing outranks popular marketing tools like social media, SEO, and PPC advertising. This means email marketing for your restaurant is more important than ever. It helps you get promotions and events into the hands of your customers. Breaking Down Subject Lines.

Email Marketing 97

Email Marketing Marketing Coupons Mobile Ordering 97

The Restaurant Times

AUGUST 29, 2020

However, customers are still wary of venturing out, and restaurants can no longer rely on word of mouth or offline mediums to keep their businesses top of mind. One of the biggest challenges restaurateurs are facing today is marketing during the reopening. How To Market Your Restaurant During Reopening.

Marketing 105

Marketing Social Media Email Marketing Loyalty Program 105

Squirrel Systems

OCTOBER 2, 2023

Omnichannel marketing is a strategy for restaurants that can drive greater customer loyalty, brand awareness, and repeat visits from guests. Omnichannel marketing is a common strategy in many industries, including retail, entertainment, and eCommerce. Returning guests don’t want to be treated as if they were a new customer.

Marketing 52

Marketing Loyalty Program Social Media Email Marketing 52

7 Shifts

SEPTEMBER 16, 2021

It means guests love the food you serve so much that one location simply won’t cut it — and you get to serve more customers, generate more revenue , and expand your business. Expanding your place in the food service industry happens in one of two ways — developing a new restaurant concept or replicating an existing one.

Management 370

Management Management Document Hiring 370

7 Shifts

OCTOBER 31, 2022

You'll have a document to reference during the planning or opening of your restaurant. Section 3: Market Analysis. Section 4: Marketing Plan. A business plan should include information on your target market, competition, business model, marketing strategy, and financial projections. Who is your target customer?

Point of Sale 398

Point of Sale Back of House Document Download 398

7 Shifts

JUNE 20, 2022

We chatted with some of those most experienced in the ghost kitchen game to find out some myths, best practices, and tips for success in this food service style. Ghost kitchens emerged in the back half of the 2010s as delivery apps began to take hold of the dining market. Testing a proven restaurant concept or idea in a new market.

Front of House 436

Front of House Food Truck Back of House Social Media 436

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. After all, intuitive design and up-to-date information can turn a website visitor into a paying customer. Online ordering - Ditto.

Design 398

Design Social Media Mobile Ordering Online Ordering 398

Bingage

DECEMBER 18, 2022

Customer reward programs in marketing are point-based loyalty programs that offer discounts and other incentives (gift cards, vouchers, coupons, cashback, or free or discounted products or services…) in exchange for increased customer involvement and purchase. Types of Reward Marketing. Point-based system.

Loyalty Program 52

Loyalty Program Marketing Point of Sale Email Marketing 52

Modern Restaurant Management

JUNE 12, 2023

Understanding the Importance of Brand Purpose In today’s marketplace, brand purpose refers to the reason for your restaurant’s existence beyond making a profit. Brand purpose is crucial in the management of restaurants as it can significantly enhance customer loyalty, employee engagement, and overall business performance.

Social Media 167

Social Media Loyalty Program Communication Sustainability 167

The Restaurant Group

JANUARY 11, 2024

Tell a good story about your restaurant, one that makes it relatable and enticing to your target market. Branding will touch on your restaurant name, concept, slogan, menu, and customer service. The ideal configuration gives way to efficiency, which leads to faster service and satisfied customers.

Customer Service 78

Customer Service Food Safety Uniforms Employee Relations 78

EATER

MARCH 7, 2023

s health department, began providing low-income residents with $40 each month to spend at farmers’ markets and farm stands from June to September. Roughly 35 to 40 percent of all the farm’s customers now accept a discount, and that’s twice the number that did during the market’s first pay-what-you-can season in 2021.

Marketing 106

Marketing Loyalty Program Pricing Back of House 106

7 Shifts

JULY 16, 2021

In this guide, we'll go through everything you need to open a new coffee shop, from market research to buying coffee to hiring the best team. Research the Market. Market and Promote the Opening. Below is a list of the potential coffee shop concepts to think about when conducting your market research. Research the Market.

License 461

License Hiring Equipment Point of Sale 461

Indoor Media

AUGUST 2, 2021

Instead, they’re business terms that are of particular importance for marketers. ” These abbreviations are most commonly used in reference to marketing strategies. ” This describes any business selling products and services directly to everyday customers. What is B2C?

Marketing 78

Marketing Advertising Consumer Goods Customer Service 78

Modern Restaurant Management

FEBRUARY 4, 2022

Though many of the market forces that shaped the restaurant industry in 2021 were closely linked to disruption from the pandemic's onset in 2020, 2022 brings new challenges — and opportunities. Customers often give companies an ultimatum; they can choose to be part of the problem or the solution. Ghost Kitchens.

2022 216

2022 Customer Service Online Ordering Website Management 216

Modern Restaurant Management

APRIL 13, 2022

To combat these obstacles among countless others, leaning on point-of-sale (POS) solutions can empower restaurants to quickly leverage new features to maximize profits in a fluctuating service economy. Making data-driven decisions will provide valuable insights to ensure profitability regardless of changing customer preferences.

POS 212

POS Food Supply Mobile Ordering Point of Sale 212

Lavu

NOVEMBER 17, 2023

This process, often referred to as determining the “profit margin by subtracting,” includes factoring in the cost of ingredients, labor costs, overhead expenses, and other operational expenses. Fast- Food Restaurants Fast food chains are known for their speedy service, affordable prices, and convenient locations.

Fast Casual 123

Fast Casual Fine Dining Food Truck Loyalty Program 123

7 Shifts

JUNE 4, 2021

Numbers can give us insights into everything from profits and losses to average customer spend to how often employees cycle through. Average customer headcount. Customer Acquisition Costs. Customer Retention Rate. Average Customer Headcount. What is the average customer headcount? Inventory turnover ratio.

Point of Sale 417

Point of Sale Inventory Employee Relations Customer Service 417

Modern Restaurant Management

MARCH 9, 2022

Restaurant owners are using intelligent packaging to keep food warm, hygienic, presentable, and ready to eat from kitchen to customer plate. Multiple restaurants, cafes, bakeries and other food stores integrated takeout and at home delivery to their services to gain customers and keep their business afloat during the crisis.

Compost 204

Compost Sustainability Online Ordering Kitchen Safety 204

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing, the business can’t receive its greatest rewards. Let’s start – 1.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

7 Shifts

AUGUST 6, 2021

Proper Service for the Restaurant. No customer wants to hear that you're out of their favorite dish. Restaurant forecasting can also improve the restaurant's operations and quality of service. Reference sales data from the same time in the past few years. Again, this could be for a shift, day, week, month, or even season.

Seasonal Menu 370

Seasonal Menu Point of Sale Inventory Food Supply 370

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing business can’t receive its greatest rewards. Let’s start – .

Delivery 98

Delivery Marketing Social Media SEO 98

Modern Restaurant Management

JUNE 22, 2020

With six times the engagement of email, text messaging is revolutionizing the marketing strategies of QSR, fast food, and dine-in restaurants. Text marketing offers unique and exciting approaches to generate peak engagement and ultimately drive more successful campaigns. Customers do not want to read through a large block of writing.

Communication 198

Communication Email Marketing Customer Service Reservations 198

Social Hospitality

AUGUST 25, 2019

When it comes to digital marketing for restaurants , there are various avenues to explore. Restaurant Chatbots can converse with customers without the need for human labor. Most large F&B brands know the power of messaging apps to respond to customer queries. It can be difficult to employ a great customer service team.

Social Media 253

Social Media Mobile Ordering Email Marketing Website Management 253

7 Shifts

DECEMBER 27, 2019

The turnover rate for quick service restaurants is 123% , which means that the number of team members who leave in one year outnumbers the average number of staff in the entire restaurant. Team culture and customer service also suffer. When there’s a shortage of servers at a restaurant, service suffers. Here’s how.

Hiring 360

Hiring Front of House Customer Service Customer Experience 360

Modern Restaurant Management

JULY 19, 2023

While franchisors will benefit from the extensive and accessible reach of the metaverse to increase business digitally, it is paramount that they first ensure that their trademarks, logos, and other valuable IP are registered for use specifically as digital goods and services.

Franchise 167

Franchise Franchising Restaurant Law Customer Service 167

7 Shifts

FEBRUARY 15, 2022

And it's proprietor, Shawn Walchef, is redefining what restaurant marketing can be. We refer to these employees as “51 percenters.” Your best marketing asset are the customers you already have. How do we change our marketing to appeal to them? Your smartphone is your restaurant's media center.

Social Media 450

Social Media Hiring Website Management Hospitality 450

7 Shifts

FEBRUARY 22, 2021

Leveraging F&B technologies solutions can entice online customers and attract traffic to your website and social media pages. If you aim to increase customer retention, one of the most important investments is loyalty programs. Here, the card is stamped or punched each time a customer makes a qualifying purchase.

Loyalty Program 195

Loyalty Program Tip Distribution Email Marketing Social Media 195

Bingage

MARCH 18, 2023

What is it that allows a customer to keep coming back to back for more? However, If you’ve visited back the place/store/brand for the second, fourth, or fifth time to purchase then the brand has a good customer retention marketing strategy. What is Customer Retention? Do you know why? What’s the reason?

Loyalty Program 98

Loyalty Program Social Media Email Marketing Customer Service 98

Next Restaurants

AUGUST 17, 2022

In fact, they’re often easy targets for cybercriminals as they provide relatively hassle-free access to confidential financial data of their customers. Hence, encrypting data makes it challenging for hackers to pilfer details from your business site and customers. You may refer to the email provider for instructions.

Email Marketing 149

Email Marketing Certification Employee Relations Online Ordering 149