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In 2022, with the introduction of ChatGPT, we saw restaurants – and just about everyother industry – look for ways to incorporate artificial intelligence within their customer operations. Start by looking at internal and operational processes before rolling AI into customer-facing interactions.
However, to unlock AI’s potential, leaders will likely need to balance innovation and operational discipline, strengthen governance, and address capability gaps to help optimize operations, boost margins and future-proof their business — in both the front and back of house.”
For years, loyalty building was treated like a garnish that operators sprinkled on top of the “entrees” of bigger promotional strategies like traffic, advertising, and limited-time offers. According to PAR’s 2025 QSR Operational Index , loyalty transactions rose more than 30 percentage points in 2024.
This also lowers operational costs. You can often wrap these efforts into a fun coupon or ongoing marketing effort to boost future sales. If there is a hotel full of 300 guests and 25 of them ask for an evening delivery of Taco Bell at different times, just picture how much idling, gas, and emissions these activities use.
This also lowers operational costs. You can often wrap these efforts into a fun coupon or ongoing marketing effort to boost future sales. If there is a hotel full of 300 guests and 25 of them ask for an evening delivery of Taco Bell at different times, just picture how much idling, gas, and emissions these activities use.
Understanding your customers and operations starts with the right data. If you are upfront about your intentions (such as planning to send a birthday coupon to email recipients), customers won’t feel put out when asked for their details. Additionally, a birthday coupon is emailed out, redeemable for a few weeks around their birthday.
According to 51% of restaurant operators, staffing is one of the top challenges to success. What would you do if a customer tried to use an expired coupon or special offer? Use this interview question to explore the candidate’s familiarity with food service operations. How did you resolve it?
Nationwide economic shifts following the pandemic have made it necessary for restaurant owners and operators to find new ways to increase profits, add efficiency, lower costs and stay competitive. Back-of-House (BOH) Systems: BOH platforms offer streamlined inventory management, staff coordination and kitchen operations tracking.
Our goal is simple: give you tools to streamline operations, cut costs, and grow your business without burning out. Operational Efficiency 3. Streamline Operations with Technology Paper tickets and manual counts slow you down. Weve seen tech transform operations for the better across all kinds of eateries.
In exchange, they get a coupon for a free farmstand combo meal,” said Slater. To promote the boxes, Farmer Boys sets up an actual farmstand in some restaurants. “We We encourage customers to bring in a can or package of food, which we then donate to a food bank.
Thoughtful scheduling helps balance employee satisfaction and operational efficiency during this season filled with holiday spirit. During this season, 77% of consumers say they use coupons/deals at restaurants. Collect emails at every touchpoint, including reservations, loyalty sign-ups, digital receipts, and online orders.
One of the most overlooked tools in your operation is your point of sale (POS) system. A good POS is the key to a running a smooth operation. The Basics: How to Optimize POS System Setup for Better Operations The right POS system provides a powerful platform to boost sales and streamline operations.
Restaurant customer acquisition cost boils down to two things: How much you’re spending to market your restaurant How many new customers you’re actually getting from those marketing costs Most restaurant operators are solid on the first part. If yes, add it in when calculating your CAC.
Whether you’re a seasoned operator or just getting started, understanding the numbers behind your business can mean the difference between breaking even and breaking records. In this guide, we’ll break down key accounting strategies and tools that help streamline operations and boost your bottom line in 2025.
Use screen content to promote upcoming events, new menu items, coupons, and more. A restaurant can operate just as smoothly with fewer servers, cutting overhead costs and reducing staffing needs and issues. This contactless restaurant ordering system enhances convenience, reduces wait times, and improves operational efficiency.
When he or she is ready to close out, a promotional code or coupon is applied towards the open check. By using features like employee pin access, real-time reporting, and data audit trails, Lavu helps secure operations, catch anomalies, and reduce exposure to internal and external fraud.
Identifying Challenges and Uncovering Opportunities SpotOn unveiled its 2025 Restaurant Business Report , revealing the financial challenges restaurant operators face and the opportunities to strengthen their businesses. Independent operators feel the squeeze the most. percent of the total redeemed coupon value that month.
It also zooms in on current challenges faced by owners/operators, menu prices and inflation, and tech/AI implementation. Most Restaurants Increased Sales in 2024 Approximately 63 percent of restaurant operators that manage finances said their profits in 2024 increased compared to last year.
The new program will allow Denny’s to target offers to individual loyalty members, rather than provide the same coupon or offer to everyone. Executives cited Keke’s operations, speed, the addition of alcohol and growing off-premise sales for the improvement. Members help make our journalism possible.
For example, once they spend $200, they get a coupon for 20% off an appetizer. Whether you operate a cozy neighborhood caf or a multi-location dining brand, investing in a loyalty program is one of the smartest moves you can make to ensure long-term growth. At $500, they get a free appetizer. You arent just rewarding spending.
But we are independents who can be swayed, with nearly 60% saying a coupon or discount will influence their decision. Increasing the GDP- Growing Demand for Pizza As a restaurant owner or operator, this election gives you a specific mandate: to be the peacekeepers we need, even if we don’t deserve it.
Enter the cloud, which helps restaurant operators deliver services and make informed business decisions based on up-to-date data, right here, right now. This allows restaurant operators to know, for instance, what’s selling faster than hot cakes or which dishes are performing poorly. Time to Get Your Head in the Cloud.
Just since the beginning of the pandemic and the restrictions on on-premise dining, 62 percent of operators have or plan to implement designated takeout areas due to the re-configuration efforts. You can even engage customers by incentivizing them with coupons and other deals if they post about their takeout. Simplify Their Lives.
Which is not to be sniffed at considering the beverage program is one of the most profitable aspects of any restaurant’s operation”, said Alexandra Martin, Operator & Analytics Director for North America. As any casual dining operator will confirm, beverage alcohol is extremely important to maximising visit spend.
Operators know it’s becoming a crucial part of staying competitive to price-conscious customers as inflation and other macroeconomic factors influence spending habits. For example, operators can analyze popular menu items, high and low foot traffic dayparts and other patterns to help guide decision making.
Over the past few years, big data has changed the way the food industry operates. Businesses using big data can expect to see an average profit increase of eight to 10 percent — a testament to why restaurant owners and operators have embraced big data to help understand customer wants and expectations to keep them loyal.
Tactics like social media advertising, direct mail, couponing and streaming are more important than ever for staying top-of-mind and communicating that operations have dramatically changed to protect guests and workers. Restaurants must boost awareness of their brand and its new health and safety standards in their local communities.
" For cost-effective marketing, Chirone advises operators to leverage social media channels such as Yelp and local Google ads, utilize email and seek out local partnerships. "You You can track metrics like average ticket value and how many new customers you gained from a new coupon campaign, etc.
As states begin lifting stay-at-home orders, some regions have resumed in-person restaurant dining operations. Timely deals, promotions and offers will be a key for driving traffic as Path to Purchase Institute research found 83 percent of guests actively look for some kind of coupon or incentive to lighten their financial load.
Zak, a Professor of Neuroeconomics at Claremont Graduate University, found that oxytocin, or the “love hormone” directly related to happiness, can spike by 38 percent when people get a coupon. Coupons can make your business more welcoming, accessible, or convenient. Not Keeping it Simple Enough.
” Those words from Katherine Pendrill, Senior Manager, Content Marketing at TouchBistro, should be quite telling for restaurant operators as they point out the opportunity that exists to reach a valuable audience. "The takeaway for operators is that having off-premise ordering is essential if they want to attract a Gen Z audience.
Beyond the proven existential economic threat of COVID-19, restaurant owners and operators are facing uphill-battle challenges to their defining characteristic, accessibility. You can use operational data and analytics to track those individual assets. Think about it. Capitalize on Accessibility for Marketing.
So, how can restaurant operators effectively tap into this lucrative segment? In a past survey of traffic drivers and promotions , RMS found that family households were more likely to dine out if they could redeem a coupon or if a restaurant was running a promotion, and Millennials love to access exclusive deals available only on apps.
When the data sits with a marketplace, they could then start sending a restaurant’s customers coupons to different restaurants…the competition. However, bringing delivery fully in-house is an extreme measure – it is difficult to manage and has many liability and operational issues to consider. Data is everything.
Marketing and communications has never been more important, but it has shifted: It’s no longer just about marketing your establishment, but also communicating how your business is changing operations to help protect customers and employees. In this way, restaurants can have the same high-quality look and feel on their disposable menus.
Not every employee wants a bottle of wine or a coupon but rather some time off or even just shout outs for accomplishments. Some examples include the boss’ parking spot, coupons, wine or company merchandise. Even small prizes can go a long way in making your employees feel seen and wanted.
In that case, after reading an ad to receive a 15-percent off coupon and texting “SAVE” to a five-digit code, the plaintiff received three text messages. The texts (1) welcomed the user to Kohl’s Mobile Sales Alerts; (2) provided the 15 percent off coupon and (3) almost a month later, provided another coupon.
Operating a successful restaurant is no easy task, and the fruits of your labor are dependent on a variety of factors. Quality food and top tier service with the incentivization of loyalty programs and a good location should be enough to get a good share of local customers. But what happens when you hit your local ceiling?
Promo Codes and Coupons – Offering unique promo codes to new and returning customers or for special events like birthdays and anniversaries can be a great opportunity to get customers excited about their next order.
Customers who install a business’s app and opt-in for push notifications feel part of an exclusive club, able to enjoy benefits — like coupons and rewards — not available to anyone not in the club. QR codes can also direct customers to download your restaurant’s app.
When leveraging ATO and accounts with stolen payment methods, fraudsters can either sell the entire account or use the stolen payment methods to sell goods at a “discounted” price to unsuspecting consumers, particularly those that frequent groups focused on couponing, frugal living, etc.
In many areas, normal restaurant operations are at a standstill and business owners must appeal to their loyal customer bases with fast, easy service. No one wants to fill out a 10-minute application when they’re out for a relaxing dinner or frantically search for a coupon or member loyalty card when they’re running errands.
While there are many variations of service types, operators should outline basic customer service strategies that should be met to create a pleasant customer experience for every patron who enters their establishment. Punch cards, coupons, point systems, and even exclusive products can keep customers coming back.
The pandemic has challenged the relationship between restaurant operator and guest. While promotions and free benefits are a major draw for customers, loyalty programs go way beyond a 10-percent off coupon on your birthday. One step further, what do loyalty programs provide for customers – outside of the obvious perks?
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