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How Fast-Food Apps Took Over The Drive-Thru

EATER

Photoillustration by Lille Allen; see below for full credits Every major fast-food chain, it seems, now has its own app promising deals, discounts, and a better diner experience overall. All of them promise a seamless experience to the fast-food customer. It can suggest new foods that you might like to try.

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Fighting Fast Food Fraud

Modern Restaurant Management

Fast food fraud has seen a 45-percent increase in the last year or so, largely driven by a digital transformation sea change that has made these restaurants more vulnerable, according to data from fraud prevention company Forter. Why is fast food fraud on the rise? Is there an idea that this is somewhat of a victimless crime?

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Maximize Takeout Profitability With These Six Steps

Modern Restaurant Management

Even as restaurants reopen to some on-premise dining, takeout presents distinct advantages: Takeout can help make up for those “missing tables” resulting from social distancing requirements, even as it requires less of a restaurant’s biggest expense item: labor. Eating out, or taking out, is never just about the food.

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Beyond Menus: Creative QR Code Uses for Restaurants

Modern Restaurant Management

Spice Up Your Social Media Presence Want to connect with your patrons in the digital age? Include social media in your digital marketing strategy. Over half of the world’s population uses social media, interacting with an average of six platforms.

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5 Steps to do Social Media Right

Goliath Consulting

With more than 79% of the US population now using Facebook, Instagram or Twitter 1 and users projected to increase to 257 million by 2023, restaurants can no longer afford not to invest in their social media presence. In fact, more than 63% of restaurants reported to have used social media to market their business in 2018 2.

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The Ultimate Guide to Local Restaurant Marketing 2025

7 Shifts

Whether through supporting local charities or participating in food drives, local restaurants can become go-to places for customers who want to support their community. These create a unique experience that goes beyond just food and drink. Run targeted ads Location-based marketing boosts ad engagement by as much as 30%.

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Best Practices for Launching Online Ordering

Modern Restaurant Management

Furthermore, about 60 percent of customers order food online at least once a week and 31 percent order online at least twice. Meaning, people are always online, and they’re ordering food that way too. Software that helps track where users are coming from and which coupons they like the most can be a huge factor in future success.