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MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

Casual Dining velocity has grown by 158 percent over the same period, suggesting many of the Casual Dining business models were able to maintain sales to some degree through pandemic restrictions. The Value of Trust. The impact of COVID-19 on customer behavior was experienced swiftly f by all industries.

2021 490
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Elevate Your Restaurant Brand: Convert Value into Loyalty

Modern Restaurant Management

Neiman highlights the role of technology-powered tactics such as upselling menu add-ons and optimizing digital ordering in addition to using collected data to better meet the needs of the still-value conscious guest. To do so, they must evaluate how value can be derived outside of price point.

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Understanding the Customer to Enhance Brand Experience

Modern Restaurant Management

For as trendy as buzzworthy social media in QSR has become, there is another under-the-radar resource that can be utilized to create the same degree of connection, drive the same kind of loyalty, and deliver bottom line impact – digital ordering platforms. They speak to their core audience of current and future customers.

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Menu Prices Are Rising, But Loyalty Programs Can Help Restaurants Stay Ahead

Modern Restaurant Management

From a consumer perspective, this means not only that food is more expensive across the board, but also that restaurant prices are rising at a higher rate than grocery-store prices, which might make going out to eat a less appealing option than dining at home. These days they are often connected to a brand’s mobile app.

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Going Old School: Print Solutions for Restaurant Marketing

Modern Restaurant Management

Having already adjusted to the rise of takeout and delivery, now restaurants are figuring out how to reopen for dine-in service while navigating social distancing and other health guidelines. For those less familiar, QR codes are a type of barcode readable by mobile devices that direct people to a web page or site with more information.

Marketing 520
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The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

Programs that enable data capture, incentivize direct ordering in the wake of third party delivery (saving countless dollars in commission fees), and drive engagement have the ability to create compelling enticements without relying heavily on expensive discounts. Additionally, the Backdoor “Secret.”Menu

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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. Mixed take-out bag.

2020 493