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Three Critical Restaurant Advertising Strategies for 2021

Modern Restaurant Management

Countless small businesses are struggling to rebuild. So how were some businesses able to pull themselves up, and even thrive, during times of hardship? They followed the three critical strategies for small businesses: 1. Small businesses simply don’t have that reach.

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Four Critical Marketing Mistakes to Avoid

Modern Restaurant Management

After an especially difficult year, small businesses like restaurants are scrambling to recover. With a changing landscape, it is more vital than ever to help your potential customers see great value in your business. As business owners learn to adapt, here are four of the most critical marketing mistakes to avoid.

Marketing 443
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The Ultimate Guide to Local Restaurant Marketing 2025

7 Shifts

When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric. 72% of American consumers prefer to do business with companies that share their values both in the retail and restaurant industries. Go to the Google Business page and claim your restaurant.

Marketing 195
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Why Restaurants Pay Ultimate Price in Online Delivery Marketplace

Modern Restaurant Management

When COVID-19 erupted earlier this year, scores of restaurants relied on online delivery marketplaces to deliver meals to their customers. Fast-forward to today, in the middle of a global pandemic, delivery orders now make up 60, 70 or 80 percent of business revenue for restaurants. Giving Up Customer Data.

Delivery 490
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Using Location-Based Advertising with Text Message Marketing

Modern Restaurant Management

Businesses have long searched for ways to optimize communications to specifically target people in close proximity with advertisements. The majority of marketers use location-based advertising to personalize their customer experience and create hyper-engaged audiences. Beacons use small physical objects located in specific areas.

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MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. The impact of COVID-19 on customer behavior was experienced swiftly f by all industries. The Value of Trust.

2021 490
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The Positives and Pitfalls of Third-Party Ordering 

Modern Restaurant Management

DoorDash, Grubhub and Uber Eats are among the most popular third-party ordering (“TPO”) platform services on the market, which tout online ordering and delivery solutions to restaurant owners across the country. However, given the access to customers and additional revenue they may provide, do the benefits outweigh the negatives?

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