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10 Tips To Make Your Franchise Feel Local

Modern Restaurant Management

Many people make the mistaken assumption that franchises are not local businesses. Fortunately, there are steps you can take to make your franchise restaurant a mainstay of your community. Unfortunately, many people do not equate a franchise with a locally owned business. Local Stakeholders Create Community. by the end of 2022.

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Deals Over Disses: QSR Marketing Post-COVID

Modern Restaurant Management

Faced with the stark reality of closed dining areas, people working from home, and home-cooked meals, COVID-19 will force a radical rethinking of Quick Service Restaurant (QSR) marketing. Mobile advance ordering will become normative, as well as alerting local customers to restaurant openings and any deals.

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7 Issues that Threaten the Franchisor and Franchisee Relationship

7 Shifts

Clever marketing and strong branding from a restaurant’s corporate offices can boost sales for franchised restaurants. A lack of communication can take a serious toll on franchise owners, particularly in the realm of finances. Unfortunately, franchisees' concerns were not heard, which caused owners to reject these coupons.

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How QSR Brands Can Best Position Themselves for Non-Traditional Expansion

Modern Restaurant Management

As travel and leisure activities continue to rebound from the impact of the COVID-19 pandemic, quick-service restaurant (QSR) brands like ours have a unique opportunity to position themselves for growth in non-traditional venues like airports, casinos, college campuses, sports stadiums and other travel centers.

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MRM Franchise Feed: Krystal Refranchising and Pieology in China

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine's Franchise Feed offers a glimpse at what's new in the restaurant franchise and MUFSO environment. We now want to bring this elevated experience to our customers across our footprint." Send news to Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com.

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Owning a Bar: Everything You Need to Know

7 Shifts

Buying into a franchise can be a good option because it provides support and brand recognition. This could be a good choice if you find a business that is already established and has a loyal customer base. These elements need to work together to ensure your customers understand what you're about.

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Back to the Future: Why New Mover Direct Mail Still Outperforms Digital/Social/Email Marketing

Modern Restaurant Management

Direct Mail Marketing has been around just about as long as mailbox service to homes has been. I may own Our Town America, a national direct mail marketing franchise, specializing in reaching people who have just moved to the community, but I recognize there are other ways to market your business. In fact, studies have proven it.