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Understanding the Customer to Enhance Brand Experience

Modern Restaurant Management

They speak to their core audience of current and future customers. With increased visibility into customer behavior, brands are well-equipped to leverage their technology and create a seamless experience to increase sales and brand loyalty. In creating this social media persona, Burger King, and other brands, establish a voice.

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Boost brand loyalty with compelling post-dining customer experiences

Restaurant Business

When consumers dine out, they choose where to go based on a number of factors—menu variety, value, the experience and service they get when they go to a certain place and more. Utilizing data to own the entire customer experience can help boost brand loyalty—and increase repeat visits—by enhancing the post-dining experience.

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Beyond Menus: Creative QR Code Uses for Restaurants

Modern Restaurant Management

The technology allowed patrons to bypass physical menus and access digital menus instead, lowering the risk of spreading the virus. But QR codes offer much more than a pathway to a menu on our phones. Customers can choose the content they’d like to see before being redirected to their final destination.

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Why a Customer Service Strategy Is Important in a Restaurant

Modern Restaurant Management

Attracting new customers is important to every business owner. While there are many marketing strategies to get customers in the door, it is just as important to create customer service strategies that keep them coming back. Why prioritize the customer experience?

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Do Coupons Really Help Drive Dining Traffic?

Restaurant Engine

Coupons can bring in repeat customers to your restaurant. As a restaurant owner or manager, you want to drive new customers into your restaurant. You may also want to increase the loyalty and retention rate of your current customers. One option that hits both of those marketing goals is the restaurant coupon.

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Ordering Channels and Preferences Have Shifted: How Restaurants Can Win The Customer

Modern Restaurant Management

While restaurants might have expected to see a bigger shift back to in-person transactions as a result of customers looking to cut costs, there simply hasn’t been a dramatic change in behavior. The delivery experience is a new and evolving part of the customer journey, one that restaurant brands need to better understand.

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The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. With the continued uncertainty of the current macroeconomic climate, brands must find ways to reduce marketing spend while driving more value from their customer base.