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In a recall crisis, the media can be your greatest ally or your worst enemy – it all comes down to how you manage the message. increased consumer demand for real-time information about these incidents. trading partners, consumers). With food recalls at a five year high , there’s (understandably!)
Google reviews have grown into a massive force for consumers and play a key role in restaurant success. Today, Google reviews have become a massive deciding factor for customers, who are now more likely than ever to leave their own feedback.But here’s the twist: a good star rating isn’t enough anymore. Here’s how: 1.
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. When consumers order more food online, it’s clearly good for business – but it can also make it harder for businesses to manage inventory.
For the third year in a row, consumers want more kiosks. To delve more deeply into the results, Modern Restaurant Management (MRM) magazine reached out to Hope Neiman, Tillster’s chief marketing officer. Diners are willing to embrace voice AI. In what ways do the results differ from last year and what factors were at play?
Consumer behavior is constantly evolving. Between online reservations, third-party delivery apps, and direct ordering from your website, digital interactions often happen before a guest ever steps through your doors. Consumer insights: Beyond the basics, think about why people dine at your restaurant. Study your competition.
Having a website, learning even a little about search engine optimization (SEO), and filling out your Google My Business (GMB) template should all be something you already have in place. Build and Optimize Your Website. If you do already have a website, you need to ensure it loads quickly and is easy to navigate.
Claiming their GMB account can help restaurateurs manage how their business appears in Google search results and improve website rankings on Google Maps and local search results. phone number, website URL, type of payments accepted, menu items, and photos of the establishment. Last year alone there were 6.9
Or a mixed bag of outdated info, unanswered complaints, and a few good reviews buried in the noise? And in a world where one viral comment or ignored review can snowball, restaurant reputation management isnt just smartits essential. What is Online Reputation Management and Why Does it Matter? And those impressions matter.
The pandemic forced restaurants to adapt to not only a new, leaner business model but also to new consumer behavior. So what makes a good contactless menu? A good mobile experience. The good news is that it’s never been easier for restaurants to design professional-looking, state-of-the-art online menus.
The increased cost of goods due to supply chain issues and economic inflation is causing brands to look for other ways to increase margins. In addition to cost savings, there is plentiful evidence that consumers prefer online ordering and will select dining brands based on the ease of that experience.
Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc.
To boil it down even more, if Google can quickly find a credible and useful website, that website will appear higher up in search results. “Best pizza near me,” is a good example of a Google search that would justify the need for local SEO. The trick is knowing when you use one or the other…or both!
Here are six things I see coming in 2023: Labor pressure is easing, but operators are still looking for labor management. However, operators who didn’t have a labor management system in place will prioritize finding one. If it helps you scale, it might be a good solution for some brands.”
With 83% of consumers checking Google reviews before choosing a restaurant, having a robust system for collecting and managing feedback should be a top priority. Next, add a Leave a Review button on your website that directly links to your Google review page. This isnt a suggestion or helpful tipits a must-do in 2025.
People like to share where they are, how good their food looks, and whether it lives up to the hype. But, chances are you got into the restaurant business to manage or cook, not to market. Optimizing your website and social media pages. Managing SEO. There are millions of food pictures on Instagram at this very moment.
As a chef, I have a responsibility to do my best to create good environments for people, customers, and the community,” says Marnell-Suhanosky. They also use 15 percent of the water consumed by commercial buildings in the U.S., We got a share of the savings, and we didn’t put up anything, and it’s good for the world.”
The QR code may take you to a phishing website, where you are prompted to enter your personal information or login credentials for scammers to steal. In both cases, hackers rely on consumers’ inexperience with this quick-response technology. It’s a good idea to avoid working with martech platforms that create data silos.
This industry seeks to develop a value proposition that speaks to its consumers and convinces them to dine in their restaurants. How do you manage your restaurant in a modern and efficient way? We have compiled a list of factors based on extensive research on consumer psychology and behavior trends.
With more states lifting sanctions on dine-in options, Modern Restaurant Management (MRM) magazine reached out to Yelp's Small Business Expert Emily Washcovick to learn about ways restaurants can successfully make the transition and slowly ramp up operations, while keeping guest and staff safety top of mind. Emily Washcovick.
According to Statista, most American consumers believe their social media usage will increase dramatically during COVID-19—including 62 percent on Facebook, 43 percent on Instagram, and 34 percent on Twitter. Engaging with Diners on Social Media During COVID-19. ” Update your Online Presence. Take Advantage of #foodstagram.
Hourly hiring is traditionally a complicated process – requiring applicants to create accounts, navigate clunky job websites, and fill out paperwork. The time-consuming and tedious process is driving away good candidates. There’s no need to make it harder by creating barriers to applying. Digitize Onboarding.
The rising cost of goods and services has given some consumers pause over how much gratuity they are willing to leave at restaurants. The Consumer Price Index for September shows an 8.5 consumers surveyed are most frustrated by long delivery times. Automating order management. percent in the second quarter of 2022.
Managing multiple third-party delivery platforms can feel like running several businesses at once. Each platformUber Eats, GrubHub, DoorDashrequires its own tablet, login, and order management system. Order management issues. When managing multiple delivery platforms, keeping track of incoming orders becomes a major challenge.
Good airflow and bright illumination help keep the room lively and comfortable. Providing vegetarian or healthy choices fits changing consumer tastes and increases the restaurant's appeal. A good menu update also indicates that the eatery values taste, health, and community.
Industry advertisers have needed to remain nimble as economic conditions have turned on a dime, reevaluating their campaigns to reflect changing restrictions, consumer behaviors and more, sometimes at a mere moment’s notice. consumers have used the internet to find information about local businesses more than once a week.
These heightened food safety standards and consumer expectations are sure to continue after reopening and could possibly lead to more permanent requirements. These heightened food safety standards and consumer expectations are sure to continue after reopening and could possibly lead to more permanent requirements.
Make the Most of Your Restaurant Website Your restaurant website isnt just a handy place to post your business informationwhen used correctly, you can turn online visitors into immediate customers with a few strategic adjustments. Dont bury the link in menus or footersmake it stand out with bold colors or eye-catching text.
In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. For example, how do new consumers find your restaurant on the internet? Optimization of NAPs.
While what consumers eat won’t change, post-COVID-19, how they will get it will. While some automation and technology solutions can require quite an investment, there are plenty of things to enhance your presence, improve efficiency and tempt consumers that are more cost effective and expedient to implement.
In this Q&A with Modern Restaurant Management (MRM) magazine, Washcovick offers some ways restaurants can engage their customers and their community in these unprecedented times. There are many ways to engage and connect with consumers in these challenging times and we encourage business owners to take advantage of all of them.
Nowadays, running a successful restaurant takes more than great food and good service. To do so, you must have an optimized website and engaging social media profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices.
Many business owners spend a lot of time perfecting their desktop site, but consumers are now using their phones for everything, from finding brands on social media to online shopping. With consumers emphasizing convenience, it’s crucial that they’re able to reach your business on-the-go. Everyone loves a good deal.
Online reviews have become one of the most influential factors in how consumers choose where to eat, especially for independent restaurants. Its not just about good food anymoreits about trust, reputation, and visibility. This data highlights the significant impact of online reviews on consumer behavior and restaurant success.
Location Based Advertising , which allows you to message your target consumers based on hyper local geography. By knowing where your consumers are and how they behave, you can tap into their habits and encourage them with offers and messages that relate to their real time location. Managing, Tracking, and Optimizing Results.
A short menu can slim down the food costs through streamlined inventory management, as well as reduced food waste. The main thing they should invest in is creating a goodwebsite for their restaurant and building a strong online presence. Pizza companies have long managed their delivery services independently.
A survey by restaurant management software company Upserve found that 64 percent of respondents were either slightly or very optimistic about the future. Restaurant operators should take time to analyze their menu and determine where ingredients can be used across multiple dishes to better manage food costs.
In this guide, youll learn: Why restaurant apps matter in 2025 and how its the consumer driving the changes The different types of restaurant apps How to make the most of your own branded restaurant app and its many benefits Lets take a closer look at why every restaurant should use apps in 2025. Reservation and table management apps.
Modern Restaurant Management (MRM) magazine caught up with co-owner Stuart Snyder to discuss the Southwest Harbor, Maine landmark’s past, present and future. They created “Beal’s at Home,” a direct-to-consumer service, shipping its lobsters via its website and through Goldbelly.
To delve more into the results, Modern Restaurant Management (MRM) magazine reached out to Matt Zibell, VP Technology at TouchBistro. I think I was most surprised by the fact that 72 percent of FSR operators said they had a dedicated website – I thought this would be higher. What results did you find surprising and why?
For external audiences, spotlighting your commitment to food safety will also help increase consumer trust and loyalty, as well as positive reviews and referrals. Internally, trust fosters a sense of accountability and responsibility throughout the organization from the top down.
More than 9,500 consumers were polled for the study , which ranks the brands on three factors –consumers’ satisfaction levels with their most recent visit, their likelihood to return to the brand soon, and their trust in the brand. Since COVID, the dynamics of consumer decision making have changed.
The FDA has already issued more than 50 food recalls in 2024, causing many consumers to worry about food safety – and raising an important question for the restaurant industry: Would we know exactly what to do in a recall situation? who will manage communications to different stakeholders, who will notify supply chain partners, etc.)
By Tracie Johnson, Contributor Running a restaurant requires more than just a good idea, a great menu, and determination. Securing more resources guarantees that your restaurant can manage more demand without compromising quality, whether it comes to equipment upgrades, automation investments, or production facility expansion.
Your business could be negatively affected by any number of things, like a natural disaster, supplier issues or changing consumer preferences. Play some negative “What if…” scenarios through your head during the good times so you’ll be better equipped to manage and evolve your business when things go wrong.
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