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What Consumers Want? A B2C Checklist

Modern Restaurant Management

This industry seeks to develop a value proposition that speaks to its consumers and convinces them to dine in their restaurants. How do you manage your restaurant in a modern and efficient way? We have compiled a list of factors based on extensive research on consumer psychology and behavior trends.

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11 Restaurant Marketing Strategies That Work in 2021 & 2022

7 Shifts

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. For example, how do new consumers find your restaurant on the internet? Optimization of NAPs.

Marketing 397
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Is Contactless Forever?

Modern Restaurant Management

The pandemic forced restaurants to adapt to not only a new, leaner business model but also to new consumer behavior. So what makes a good contactless menu? A good mobile experience. The good news is that it’s never been easier for restaurants to design professional-looking, state-of-the-art online menus.

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Local SEO vs SEO – What’s Best for Your Restaurant Brand?

Modern Restaurant Management

To boil it down even more, if Google can quickly find a credible and useful website, that website will appear higher up in search results. “Best pizza near me,” is a good example of a Google search that would justify the need for local SEO. The trick is knowing when you use one or the other…or both!

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Location-Based Mobile Advertising: A Guide for Restaurants

Modern Restaurant Management

Luckily that’s easier today with mobile advertising and restaurant owners should consider embracing this modern technology to market their business effectively. One of the most personal forms of mobile marketing, targeting based on location, has two main strategies every restaurant owner should be aware of.

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How to Build Customer Trust with QR Codes

Modern Restaurant Management

In order to improve the customer experience, build trust, and protect customer data, restaurants must be diligent in their QR code implementation efforts. The QR code may take you to a phishing website, where you are prompted to enter your personal information or login credentials for scammers to steal.

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SEO Tips to Help Restaurants Vault into the Google Six Pack

Modern Restaurant Management

Search engines rank the most relevant results first and the average organic click-through rate (CTR) the very top Google mobile search result gets is 26.9 Claiming their GMB account can help restaurateurs manage how their business appears in Google search results and improve website rankings on Google Maps and local search results.

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