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In a recall crisis, the media can be your greatest ally or your worst enemy – it all comes down to how you manage the message. increased consumer demand for real-time information about these incidents. trading partners, consumers). With food recalls at a five year high , there’s (understandably!)
Google reviews have grown into a massive force for consumers and play a key role in restaurant success. Today, Google reviews have become a massive deciding factor for customers, who are now more likely than ever to leave their own feedback.But here’s the twist: a good star rating isn’t enough anymore. Here’s how: 1.
Consumer behavior is constantly evolving. Today, customers rely on Google searches, online reviews, and socialmedia to decide where to eat. Between online reservations, third-party delivery apps, and direct ordering from your website, digital interactions often happen before a guest ever steps through your doors.
Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc.
Having a website, learning even a little about search engine optimization (SEO), and filling out your Google My Business (GMB) template should all be something you already have in place. Build and Optimize Your Website. If you do already have a website, you need to ensure it loads quickly and is easy to navigate.
Or a mixed bag of outdated info, unanswered complaints, and a few good reviews buried in the noise? And in a world where one viral comment or ignored review can snowball, restaurant reputation management isnt just smartits essential. What is Online Reputation Management and Why Does it Matter? And those impressions matter.
As a restaurant owner, socialmedia is one of the cheapest and most-accessible ways to connect and engage with your diners—and drive more business through your virtual or real-life doors. You need to adapt your restaurant’s socialmedia marketing approach in the “new normal” of COVID-19.
Make the Most of Your Restaurant Website Your restaurant website isnt just a handy place to post your business informationwhen used correctly, you can turn online visitors into immediate customers with a few strategic adjustments. Socialmedia: Create posts sharing the perks of your rewards program and how easy it is to use and earn.
Nowadays, running a successful restaurant takes more than great food and good service. To do so, you must have an optimized website and engaging socialmedia profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices.
People like to share where they are, how good their food looks, and whether it lives up to the hype. Plus, using pictures of your restaurant and food on socialmedia is a great way to get noticed and spark digital conversations. Consider the fact that nearly 50 percent of diners are influenced by socialmedia.
The pink sauce, as it now appears on Walmart’s website. From the creator fund to sponsored content and upstart new businesses seeking to capitalize on a newly massive socialmedia following, influencers are cashing in. going viral on socialmedia can get even businesses that are doing things right in trouble.
To boil it down even more, if Google can quickly find a credible and useful website, that website will appear higher up in search results. “Best pizza near me,” is a good example of a Google search that would justify the need for local SEO. The trick is knowing when you use one or the other…or both!
In this Q&A with Modern Restaurant Management (MRM) magazine, Washcovick offers some ways restaurants can engage their customers and their community in these unprecedented times. There are many ways to engage and connect with consumers in these challenging times and we encourage business owners to take advantage of all of them.
Good airflow and bright illumination help keep the room lively and comfortable. Providing vegetarian or healthy choices fits changing consumer tastes and increases the restaurant's appeal. A good menu update also indicates that the eatery values taste, health, and community.
This industry seeks to develop a value proposition that speaks to its consumers and convinces them to dine in their restaurants. How do you manage your restaurant in a modern and efficient way? We have compiled a list of factors based on extensive research on consumer psychology and behavior trends.
Online reviews have become one of the most influential factors in how consumers choose where to eat, especially for independent restaurants. Its not just about good food anymoreits about trust, reputation, and visibility. Social proof shows youre legitimate People trust other people. Maybe skim a few photos?
In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. For example, how do new consumers find your restaurant on the internet? Engagement on SocialMedia.
The power of social proof. With 83% of consumers checking Google reviews before choosing a restaurant, having a robust system for collecting and managing feedback should be a top priority. Next, add a Leave a Review button on your website that directly links to your Google review page. Leave us a review!
The FDA has already issued more than 50 food recalls in 2024, causing many consumers to worry about food safety – and raising an important question for the restaurant industry: Would we know exactly what to do in a recall situation? who will manage communications to different stakeholders, who will notify supply chain partners, etc.)
With more states lifting sanctions on dine-in options, Modern Restaurant Management (MRM) magazine reached out to Yelp's Small Business Expert Emily Washcovick to learn about ways restaurants can successfully make the transition and slowly ramp up operations, while keeping guest and staff safety top of mind. Emily Washcovick.
72% of American consumers prefer to do business with companies that share their values both in the retail and restaurant industries. The good news is there are plenty of ways to engage in local marketing, both online and offline. Use local keywords in your socialmedia posts, too.
Hourly hiring is traditionally a complicated process – requiring applicants to create accounts, navigate clunky job websites, and fill out paperwork. The time-consuming and tedious process is driving away good candidates. Place the codes anywhere your target audience may be, like restaurants, stores, or socialmedia.
But as consumer spending on catering grows, so does the competition. It can be stressful to manage a growing catering business without relying on technology. there will be logistical challenges in trying to keep track of every detail without a business management software. INVEST IN SOCIALMEDIA. INVEST IN TECH.
However, as long as you keep the spotlight on food safety – sanitization, employee health monitoring and personal hygiene, and social distancing – your restaurant won’t be a hub of contagion. A solid marketing plan can renew consumer confidence in your brand and inform customers about the services you are providing.
Because restaurants often thrive and grow based on their ability to appeal to the immediate appetite of the potential consumer. And color choice can directly impact that appeal — and even motivate the consumer to step in and order up. ManageSocialMedia. Keep Your Online Menu up to Date.
How do I attract new customers, manage my costs and differentiate my establishment from the competition? The challenge now is that the twin influences of socialmedia and social distancing have transformed how word gets around. There are ways to get bogus reviews removed, but they’re frustrating and time-consuming.
By Tracie Johnson, Contributor Running a restaurant requires more than just a good idea, a great menu, and determination. Securing more resources guarantees that your restaurant can manage more demand without compromising quality, whether it comes to equipment upgrades, automation investments, or production facility expansion.
For external audiences, spotlighting your commitment to food safety will also help increase consumer trust and loyalty, as well as positive reviews and referrals. Internally, trust fosters a sense of accountability and responsibility throughout the organization from the top down.
Many business owners spend a lot of time perfecting their desktop site, but consumers are now using their phones for everything, from finding brands on socialmedia to online shopping. With consumers emphasizing convenience, it’s crucial that they’re able to reach your business on-the-go.
Modern Restaurant Management (MRM) wanted to get a pulse on how restaurant operations have changed due to the COVID-19 outbreak. We are also doing more curbside pickup in an effort to keep our social distance and have minimized our interactions with guests. Good solid restaurants that have been around for years may not survive.
Modern Restaurant Management (MRM) magazine asked restaurant industry movers and shakers: "What do you feel is going to cause disruption in the restaurant industry over the next decade?” In addition to improving the guest experience, technology also makes it easier for restaurants to manage their operations.
In this guide, youll learn: Why restaurant apps matter in 2025 and how its the consumer driving the changes The different types of restaurant apps How to make the most of your own branded restaurant app and its many benefits Lets take a closer look at why every restaurant should use apps in 2025. Reservation and table management apps.
While what consumers eat won’t change, post-COVID-19, how they will get it will. While some automation and technology solutions can require quite an investment, there are plenty of things to enhance your presence, improve efficiency and tempt consumers that are more cost effective and expedient to implement.
September 29th was a good day for Dunkin Donuts, according to Placer.ai. Yet, even these numbers were good enough to shrink the gap in weekly visits compared to the weeks prior. It provides the whole organization a really effective way to manage purchasing and price updates on a daily basis” Biggest Fall Food and Drink Trends.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.
To delve more into the results, Modern Restaurant Management (MRM) magazine reached out to Matt Zibell, VP Technology at TouchBistro. I think I was most surprised by the fact that 72 percent of FSR operators said they had a dedicated website – I thought this would be higher. What results did you find surprising and why?
Modern Restaurant Management ((MRM) asked Lindsey Yeakle, Gluten-Free Food Service (GFFS) Program Manager, Food Safety at Gluten Intolerance Group (GIG), what restaurants need to know about gluten-free options. If a restaurant is doing a good job, the gluten-free community will shout it out to everybody they know.
You can leverage the expertise of a consumer PR agency to help you with this. Build and Nurture Relationships with Local Media Local media decide what stories get published. To start building your relationship with the local media, have a good story to tell in the first place.
While staffing has always topped the list of restaurant owner/manager pain points, it now seems to be at crisis proportions. Instead of belaboring the issue, Modern Restaurant Management (MRM) magazine went to the experts for some solutions. Two-thirds of new hires signing up for DailyPay. He got creative on how to source employees.
More than 9,500 consumers were polled for the study , which ranks the brands on three factors –consumers’ satisfaction levels with their most recent visit, their likelihood to return to the brand soon, and their trust in the brand. Since COVID, the dynamics of consumer decision making have changed.
Customer retention is important because it measures how good your restaurant is at making your customers happy and bringing them back in the door (or ordering delivery). Once every few days, add that info to a spreadsheet of customer relationship management software like Constant Contact or HubSpot. Why is customer retention important?
In a socialmedia-heavy world, the visual appeal of a restaurant has become more important than ever. Instagram is now reshaping the way diners consume their food, and in return restaurants have changed to accommodate the need for “ Instagrammable ” experiences. Link your official website in the space provided.
If not, a socialmediamanager can help. As a restaurant owner or manager, it can be hard to know when to hire help, especially when it comes to digital marketing. When considering the question, “Should your restaurant have a socialmediamanager,” many people in the restaurant business might automatically answer no.
The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. ChowNow ChowNow is a customized online ordering app for restaurants.
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