Remove Communication Remove Information Remove Social Media
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Make or Break: Managing the Media’s Role in Food Recalls

Modern Restaurant Management

In a recall crisis, the media can be your greatest ally or your worst enemy – it all comes down to how you manage the message. increased consumer demand for real-time information about these incidents. All food businesses need a strategic communications plan that covers what to do before, during, and after a recall.

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From Local Love to Lasting Loyalty: Five Marketing Tips for Community Engagement

Modern Restaurant Management

Leverage Social Media and Local Influencers Social media and local influencers are invaluable tools for building connections and expanding your restaurant’s reach. We’ve seen firsthand how social media generates buzz—especially when our famous customers get involved.

Marketing 445
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What Social Media Is Right for Your Restaurant? (Infographic)

Modern Restaurant Management

Social media platforms, such as Facebook, Instagram, and Pinterest, make it easy to connect with potential customers. And, there are many different channels through which you can communicate with your audience. Social media is about reach: how many people will theoretically be able to see your marketing message.

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Turning Tables with Video Testimonials: A New Recipe for Restaurant Marketing

Modern Restaurant Management

By offering social proof and trust, video testimonials encourage prospective customers to give your restaurant a try. Video also distills a lot of information into a short, engaging experience, which a prospective customer is more likely to consume over multiple paragraphs of a text review.

Marketing 450
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‘Marketing Doesn’t Stop at Getting Customers in the Door’

Modern Restaurant Management

Omnichannel communications and value-oriented customer expectations are two elements challenging restaurant owners and operators, according to a survey from Klaviyo. Restaurateurs should monetize word-of-mouth recommendations through referral programs and social media contests.

Marketing 490
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Best Practice Tips for Restaurants to Improve Recall Communications

Modern Restaurant Management

If your restaurant was involved in a food recall, would you know how to properly communicate about the incident to key stakeholders – including media, customers, employees, supply chain partners, and regulatory agencies? Therefore, it’s helpful to create a communications plan in advance to serve as a roadmap.

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Boost Engagement Through Visual Communication

Modern Restaurant Management

Yet, there remains one area ripe for innovative change: engaging communication for all stakeholders (and no, I’m not talking about customer-facing menu boards, point-of-purchase advertisements, drive-through displays, or slick commercials). However, most companies’ communication efforts stop there.