This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Omnichannel communications and value-oriented customer expectations are two elements challenging restaurant owners and operators, according to a survey from Klaviyo. ” Multiple elements impact whether a potential customer actually follows through with a visit and if satisfied guests will return. .”
For restaurant operators striving to cut through the noise and connect with today's diners, understanding the nuances of modern marketing and PR is crucial. What are common mistakes you see restaurant operators making in their marketing efforts and how can they rebound? It's essential for survival and growth.
A manager who can adapt to new trends, customer needs and operational challenges will ensure the restaurant continues to stay competitive in their market. Strong Communication Skills Within restaurants, communication is a key aspect to help the establishment continue running smoothly. So, focus on these attributes.
Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. So when we develop a brand’s marketing strategy, we take into consideration operational factors.” The service industry truly saved my life. We’ve been there.
“This enduring customer loyalty drives the restaurant industry forward, creating clear opportunities for restaurants to enhance the dining experience through strategic limited time offers, efficient delivery and exceptional in-person service," said Samir Zabaneh, CEO of TouchBistro.
This represents a larger increase than those increasing visits to fast-casual (14 percent) or full-service (11 percent) restaurants and is on par with those visiting QSRs more frequently (24 percent) ( RMS Q1 2025 Dining report ). That means restaurants are losing more than just the occasional diner; they're losing their core customers.
Following up with Attest, Modern Restaurant Management (MRM) magazine secured further insights from Sam Killip, VP of Customer Success. Poor customerservice or low quality food will be more damaging to restaurant brands and could result in long-term customer loss even when the economy bounces back.
Marketing agency Thought For Food & Son has been doing a lot more than just think about food for 20 years. “As we celebrate this milestone, it’s inspiring to see the next generation bring fresh energy and innovative ideas to the table, ensuring we remain a leader in food marketing for years to come.”
20 years ago, it was enough for restaurants to just provide great food and great service. When restaurant owners did those 2 things right, they were guaranteed a huge following of loyal customers. They employ many people who specialize in each marketing tool. Most restaurant customers live within just 5 miles of the restaurant.
It’s easy to see why SMS marketing for restaurants is so effective: everyone spends hours on their phone every single day. Unlike email (which already performs well with a 42.35% open rate) and social media, text message marketing gives you a direct line to customers that can’t be matched by any other marketing method.
With nearly every organization today adopting digital transformation strategies, many companies are focusing on providing more digital solutions to customers. By making your digital engagements more personal and authentic, you're building stronger customer relationships and distancing yourself from the competition.
Communicating Changes : Share changes in team meetings or one-on-ones to make sure everyone understands and has easy access to the updated version. Strengthen Recruitment and Retention Efforts The labor market remains highly competitive, making proactive recruitment and retention strategies top priorities.
Pizza restaurants are poised to continue their evolution this year and incremental changes, especially in the areas of artificial intelligence, operational efficiency and customer preferences, will create both challenges and opportunities for pizzeria owners. This not only frees up labor but also reduces order errors.
For an LTO to succeed, it also has to hold up in real kitchens across a variety of locations, staff skill levels and service models. The solution isn’t flashy — it’s documentation, training and communication. Like any well-run team, success comes from clear communication, strong coaching and consistent follow-through.
First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. Finally, we look at the launch strategy and marketing plan. We want a new brand to hit the market with impact. First is standing out in a market more crowded today than ever before.
Restaurants, hotels,and otherhospitalityindustry businesses continue to battle a tight labor market. Clear Communication Maintain open and transparent communication channels where employees can freely express concerns or ideas. Encouragetheuse of freefederal andstate programs.
. "We are seeing many restaurants, chains and independents use price value messages to win new customers and grow visits and loyalty with existing customers. While price may be one of the drivers of the visit, the restaurant staff must deliver on the experience expected, from taste to food variety and quality, and good service.
Inconsistent Customer Experience Customer experience is the lifeblood of any catering business. If your service is inconsistent, it can damage your reputation and hinder growth. Consider a scenario where two different clients have vastly different experiences with your service. Where do delays or errors occur?
With 70 percent of operators struggling to fill job openings and 45 percent reporting they don’t have enough staff to meet customer demand, according to the National Restaurant Association. These technologies help streamline operations, lighten the workload for staff, and create a better experience for both employees and customers.
One of those costs is with partnering services, with many food service operators relying on purchasing groups to help them make category-specific strategic purchases. There are many areas where we have seen food service operators benefit! This makes business tight causing a hard look at any extra costs.
The customer's needs always come first, even though my prices continue to rise. The pandemic also made me realize I have to give to my community any way that I can, because we all depend on one another. Technology has redefined service models, but great hospitality remains irreplaceable. They seek brands they believe in.
Every day, youre juggling staff, food quality, inventory, customerservice, purchasing, and moreall while trying to cultivate a dining experience that wows your customers enough to keep them coming back. CustomerService and Experience Great food and drink is only truly enjoyed when its coupled with a great service experience.
Current market challenges mean it’s never been harder to operate a coffee business – and this includes marketing and branding. High and volatile green coffee prices , along with increasing operational costs, are creating a more competitive market. Print and offline marketing remain crucial tools.
As a restaurant manager or operator, you are the driving force in productivity – leading your staff and keeping customers happy. There will always be a customer on the receiving end of that waste of time. On the other end of that spectrum, 91% of customers who are unhappy with your service will not do business with you again.
Restaurants collect a ton of customer data. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.
In co-founding Sweet Paris Crêperie & Café, I’ve learned the importance of strategically preparing our strategic partners for the summer rush to not only meet increased demand, but to consistently deliver an elevated guest experience to every customer who walks through our doors.
What was once a gradual process turned into a rapid transformation, permanently reshaping how restaurants operate and interact with customers. Customers have now fully embraced the benefits of using restaurant technology, and to keep up with guests evolving expectations, the tech industry is growing at an incredible rate.
This ideally reinforces the connection in the customer’s brain between their everyday choices and the resulting impacts on the environment: “You’ve saved so many gallons of water, you’ve saved so many square meters of land and emissions and energy,” as Goldman says. Congratulations. without interruptions. So he took action.
In the food service industry, branded apparel is a critical extension of your business's identity. The uniforms worn by staff, from kitchen to counter, represent your brand in every customer interaction, making apparel a strategic business decision rather than merely an operational requirement.
If your business isnt keeping up with the changes, you risk falling behind and not meeting modern customer expectations. For operators, restaurant apps mean higher sales, greater customer retention, and smoother day-to-day operations. Online ordering and delivery apps. Here is an example of a restaurants branded app.
The Power of Personalized Communication Developing close connections with your guests calls for frequent, customized contact that makes them appreciated and noticed. Teaching your employees to recall names, preferences, and special events of regular customers shows attention to detail that clients really value.
Building an integrated tech stack is essential for independent restaurants that want to streamline operations and improve customerservice. Online Ordering and Delivery Management: With the increasing demand for delivery and takeout services, integrating online ordering capabilities is critical.
All of them promise a seamless experience to the fast-food customer. Instead of having to scream an order into a speaker as cars honk in the background, you can communicate your preferences for extra pickles and no mustard on your cheeseburger with a few simple taps. It can also make restaurant service more efficient.
These metrics give you a clear picture of your delivery performancefrom order volume and customer retention to delivery speed and profitability. This might seem like a small detail, but it plays a big role in the overall delivery experience and significantly impacts customer experience. What Impacts Order Volume?
The ultimate goal of branding is to create an emotional connection with your customers that encourages them to choose you over your competitors. Thats why we created this easy guide to restaurant branding: to make certain you never miss an opportunity to connect with your customers. But how do you get there? for that exact same meal.
” The food and beverage industry is faced with this demand, yet there are very few pickle-flavored sauces actually available in today’s market. This follows a new love of customization, indulgence, and comfort in the US. Move over “swicy.” ” “Swalty” has entered the chat.
By Indiana Lee, Contributor The rise of food delivery services has driven the restaurant industry into a new frontier. While many restaurant owners eagerly embrace this trend, it’s crucial not to overlook the additional expenses of implementing a delivery service.
More than half (54 percent) of independent restaurant owners report making half as much or less than this same time last year, according to a report from Alignable with 51 percent saying customer spending is “much lower” than 2024. Tariffs, attracting new customers, and inflation top the list of concerns.
By Kateryna Reshetilo, Contributor Are you a restaurant owner looking for ways to keep up with the fast-changing demands of your customers? Today, more than ever, restaurants are turning to custom-built apps to improve convenience, streamline operations, and foster customer loyalty. If so, you’re not alone. from 2023 to 2030.
In this article, well show you how to consolidate your delivery apps into one system so you can end tablet chaos, improve takeout operation, and ensure customers get their food fast, hot, and, most importantly, accurate. Without a centralized way to manage orders, mistakes pile up quickly, causing headaches for both staff and customers.
Communication is hard when multiple locations can get teams and office spaces out of sync. This uncertainty makes it hard to hit organizational goals, communicate consistently, and build a company culture across multiple locations. This enables better communication mechanisms and employees can react quickly to stock or demand changes.
They play a big role in overseeing your inventory and attending to customer complaints. How do you make sure staff adhere to responsible alcohol service standards? What would you do if a customer claims they were overcharged? How would you handle a conflict between a bar staff and a customer? what did you do?
Today’s guests do not separate marketing from technology, or digital from in-person. That is why breaking down silos between marketing and information technology (IT) has become more than a smart operational move, but a competitive imperative. That only works if marketing and technology are in sync from the beginning.
Thats why its important to get proactive and make it super easy for your happy customers to speak up about their experience. Most customers wont leave a review online unless theyre encouragedso give them a simple way to do it. This ensures that the information potential customers find is accurate and up-to-date.
We organize all of the trending information in your field so you don't have to. Join 49,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content