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‘Marketing Doesn’t Stop at Getting Customers in the Door’

Modern Restaurant Management

Omnichannel communications and value-oriented customer expectations are two elements challenging restaurant owners and operators, according to a survey from Klaviyo. ” Multiple elements impact whether a potential customer actually follows through with a visit and if satisfied guests will return. .”

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From Fumbling to Flourishing: Fixing Common Restaurant Marketing Errors

Modern Restaurant Management

For restaurant operators striving to cut through the noise and connect with today's diners, understanding the nuances of modern marketing and PR is crucial. What are common mistakes you see restaurant operators making in their marketing efforts and how can they rebound? It's essential for survival and growth.

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Overlooked Traits When Hiring Restaurant Managers

Modern Restaurant Management

A manager who can adapt to new trends, customer needs and operational challenges will ensure the restaurant continues to stay competitive in their market. Strong Communication Skills Within restaurants, communication is a key aspect to help the establishment continue running smoothly. So, focus on these attributes.

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‘Cookie-Cutter Marketing Doesn’t Work in this Industry.’

Modern Restaurant Management

Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. So when we develop a brand’s marketing strategy, we take into consideration operational factors.” The service industry truly saved my life. We’ve been there.

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Balancing Dining Experiences with Cost-Conscious Strategies

Modern Restaurant Management

“This enduring customer loyalty drives the restaurant industry forward, creating clear opportunities for restaurants to enhance the dining experience through strategic limited time offers, efficient delivery and exceptional in-person service," said Samir Zabaneh, CEO of TouchBistro.

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Check, Please… or Just Check Out? How Grocery and Convenience Stores Are Eating Into Restaurant Market Share

Modern Restaurant Management

This represents a larger increase than those increasing visits to fast-casual (14 percent) or full-service (11 percent) restaurants and is on par with those visiting QSRs more frequently (24 percent) ( RMS Q1 2025 Dining report ). That means restaurants are losing more than just the occasional diner; they're losing their core customers.

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Downturn Dining Trends: Loyalty, Value, and Menu Innovation Are Key for Survival

Modern Restaurant Management

Following up with Attest, Modern Restaurant Management (MRM) magazine secured further insights from Sam Killip, VP of Customer Success. Poor customer service or low quality food will be more damaging to restaurant brands and could result in long-term customer loss even when the economy bounces back.