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From Kitchen to Counter: Outfitting Your Team for Comfort, Style, and Brand Visibility

Modern Restaurant Management

The uniforms worn by staff, from kitchen to counter, represent your brand in every customer interaction, making apparel a strategic business decision rather than merely an operational requirement. Strategic use of color should inform uniform design decisions.

Uniforms 221
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Welcoming Customers Back: How to Resell the Dine-in Experience as Restaurants Reopen

Modern Restaurant Management

Now that states are beginning to loosen their lockdown restrictions and reopen small businesses like restaurants, it’s fair to wonder how drastically the dine-in experience will have to change to accommodate the new safety requirements. And even with stricter guidelines in place, will customers actually risk dining out in public spaces?

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86 Your Brand Issues: How to Build Cohesive, Memorable Brands that Resonate with Guests

Modern Restaurant Management

For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. A strong restaurant brand goes beyond a logo.

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Restaurant Branding 101: Straightforward Strategies That Work

ChowNow

The ultimate goal of branding is to create an emotional connection with your customers that encourages them to choose you over your competitors. Thats why we created this easy guide to restaurant branding: to make certain you never miss an opportunity to connect with your customers. But how do you get there? for that exact same meal.

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Why Restaurants Need an ‘Always On’ Approach to Marketing

Modern Restaurant Management

One way to avoid this is by following an 'always-on'approach to marketing that focuses on attracting new customers, increased repeat business, and overall brand awareness. "You want to advertise where your customers are already looking. Collaborate with local businesses or events to cross-promote and reach new audiences."

Marketing 471
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Reopening a Restaurant in a New Location? Don’t Skip This Step

The Rail

From logistics to marketing, staff communication to moving the kitchen, reopening a restaurant successfully is all about the details. Are you moving to provide a better customer base? This clarity also lets you communicate confidently with your team and customers, helping them buy into your vision for your restaurants future.

License 130
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Absence and Wellbeing: Challenges and Opportunities for the Restaurant Sector

Modern Restaurant Management

In addition to cost considerations, efforts to structure these types of benefits are complicated by compliance requirements and the challenge of communicating and promoting a positive employee experience. On the job pressure could be coming from COVID, being under-staffed or rude customers. Employee Experience.