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Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.
Options like chickpea, almond, and coconut flours not only cater to dietary restrictions but also deliver powerful nutritional benefits. Socialmedia buzz, particularly on platforms like TikTok , has amplified turmerics reputation as a natural remedy for clearer skin and overall wellness.
Think seasonalmenu items, weekend-only bundles, or one-day-only discounts; the urgency motivates guests to take action soon. The best part is these promos don’t require big budgets or deep discounts, but they consistently boost restaurant sales while keeping your menu new and exciting.
From salted egg yolks and chili crunch fusions to mushroom-infused teas and freeze-dried fruit powder garnishes, Kimpton’s in-house experts share the standout ingredients, menu items and techniques that will come to the table in 2025.
Traditional marketing strategies, like national TV ads, billboards, or widespread socialmedia campaigns, can generate awareness, but they aren’t that effective when it comes to connecting with local customers. Add high-quality photos and videos regularly, posting as soon as new dishes are added to your menu.
While the endeavor itself can be plagued with challenges like formulating the perfect menu or simply getting the word out, success isn’t impossible with the right considerations and tools along the way. The value of location in relation to business isn’t a new concept.
Foot traffic or heat mapping, menu item engagement, or consumer demographics by time of day. – ezCater CTO Erin DeCesare Customized Catering for Flexible Occasions – The rise of personalized group dining experiences is reshaping catering trends, and L&L is already meeting the demand.
Seafood season offerings from Wendys McDonalds and Popeyes. Why fast-food restaurants observe seafood season and not other religious holidays According to Wendys, its seafood season. Arbys has a limited time menu of crispy fish sandwiches. Its difficult to estimate just how many Americans observe Lent.
On the flip side, poor operations can lead to inefficiencies that snowballlike staffing issues that slow down service, supply chain mishaps that throw off the menu, or rising costs that eat into profits. Get creative with menu planningdesigning dishes that use overlapping ingredients can reduce waste and make sourcing easier.
Below are key strategies to help improve your happy hour menu and boost sales. Surveying customers or analyzing sales data can help pinpoint which changes to the happy hour menu could spark interest. READ: Why you should consider adding tiny cocktails to your restaurant bar menu 3.
Restaurants are highlighting locally sourced, organic, and regenerative ingredients, emphasizing seasonality and reducing carbon footprints. Menus are becoming more transparent, allowing diners to trace the origin of each ingredient. This approach offers a nostalgic yet contemporary dining experience.
Restaurants can now use customer data to enhance restaurant menu design, creating smarter menus that increase profits and improve the dining experience. Spot Best-Sellers : Focus on the 16% of menu items that drive 80% of sales. Better Customer Service Cater to dietary trends and preferences. Ready to learn how?
Nearly two-thirds (65 percent) say they plan to increase their number of locations in 2025, and 74 percent plan to expand their menu offerings, leaning into new experiences and experimentation to power their growth. The fully cooked product heats quickly, enabling c-store operators to easily add bacon to a host of their menu options.
Promote themed dinner nights through your email marketing, your website, socialmedia platforms, paid ads, and traditional print methods. Get a Free Consultation » #2: Host Culinary Classes and Workshops Many people love to learn , and hosting classes and workshops is a great way to cater to this part of the population.
While your competitors chase socialmedia trends, savvy food service operators have discovered their winning strategy: email marketing that transforms casual customers into devoted regulars. Modern food service email marketing should be as varied as your menu. But the benefits go beyond direct sales.
Are you catering to families, young professionals, or food enthusiasts? Understanding your audience helps in crafting a menu and ambiance that resonates with them. Maintain Active SocialMedia Profiles Regularly post engaging content and interact with your followers.
Create weekly schedules that account for seasonal changes and special events. Menu management While chefs often lead when it comes to menu management , managers should grasp the core concepts that make it all tick. Menu engineering Cover menu psychology basics, like item placement and pricing strategy.
On a positive note, people developed a deeper appreciation for social connection and the experience of dining out, making for more guests joining us in our restaurants. Running a successful restaurant isn’t measured solely by what’s on the menu anymore. Innovate or die was the new mantra.
It also zooms in on current challenges faced by owners/operators, menu prices and inflation, and tech/AI implementation. While guests may still be feeling the pain of rising menu prices at restaurants, fewer restaurants said that they raised prices this year compared to last year. What Drives Americans to Dine Out?
Ninety-five percent of those surveyed reported using some form of AI in their restaurant, with the most common being AI-assisted inventory management (35 percent), AI menu optimization (35 percent) and AI reservations/bookings (32 percent). Holiday Spending Shift Fresh data from Big Chalk reveals a significant shift in holiday spending plans.
Create a Prix Fixe Menu. A prix fixe menu features a fixed multi-course meal that is served to all customers on a specific night, often for holidays like Christmas and Valentine’s Day. Prix fixe menus can help increase sales and lighten the load on your kitchen staff. A prix fixe menu also gives off an air of elegance.
Catering can be a great way to increase your sales during the holiday season. You already have the commercial kitchen, staff, customer base, and the economy of scale for bulk ordering so the cost of entry into catering should be relatively low. Add it to your website and all of your socialmedia channels.
With the post-pandemic return-to-office, business catering is in full swing. But business catering is a different beast requiring different menus, operations, and technology. What are the primary differences in business catering vs. party catering? Business catering is complex and high stakes.
Important points to consider before starting a catering program. Off-premise catering is undoubtedly a compelling business opportunity for restaurant owners. Catering also gives businesses brand exposure and valuable marketing opportunities. But on average these numbers are much more modest. annually through 2019 (4).
While the restaurant industry has been focused on value meals so far this summer, Pumpkin Spice Latte (PSL) season has snuck up on us with independent restaurants leading the orange-colored way. billion by 2031, operators are hoping an early PSL season will drive additional revenue after a consumer pullback in spending. "Call
Chefs who are able to develop systems of production that work with fewer people will find a gold star on their resume. [] STREAMLINED MENU PLANNING. Chefs who are able to generate, assess, and use analytical data in their decision-making (menu trends, cost trends, daily labor analysis, market prices, etc.)
– Jaime Bettencourt, SVP of Revenue Growth & Brand Strategy, Mood Media Over the coming years, we can expect technology to play an increasingly pivotal role in the restaurant industry. During peak seasons, considering outsourcing certain services becomes a practical solution to ensure seamless operations.
Train your staff to use ingredients efficiently and plan your menu to minimize waste. As for marketing, focus on cost-effective strategies such as socialmedia and email marketing. Customers sit down, order from a menu, and are served by waitstaff. Constantino writes.
From creating a welcoming ambiance to offering unique menu items, let’s explore the ways you can refine your restaurant's customer experience in 2024. Menu and food choices Your restaurant’s menu and food choices can entice or put off customers. Moreover, the menu sets expectations for the dining experience.
While the holiday season is typically the busiest for most restaurants, this year is quite different. Guests in most areas can’t flock to crowded dining rooms and order catering for large celebrations, but hope isn’t totally lost. Refresh your menu with seasonal specials.
Refresh Your Menu Summer is all about light, fresh, and flavorful foods. Diners are looking for meals that match the vibrant season, so now’s the perfect time to shake things up. Seasonal Ingredients: Incorporate fresh, local produce like tomatoes, corn, and berries into your dishes. Looking for more socialmedia guidance?
“The Discerning Diner report provides our members with the information they need to make choices around everything from menu selections and customer service options, to marketing initiatives and possible new revenue streams that today’s consumer is interested in. ” What your business offers is also just as important.
Offering additional services, like delivery and takeout, meal kits and subscription boxes, and even catering and hosting special events can unlock new growth opportunities. For example, you can take orders from your socialmedia profiles, like Facebook and Instagram, using a form or direct message. and 15% of the total bill.
“I wanted to make sure the whole menu, flavors, and even the packaging was on point,” said Tyga. ” The online menu offers crispy, oven-baked chicken bites in three different spice dusts including Black Garlic, Lemon Black Pepper, and Peri-Peri, a mix of tangy, sweet and spicy. Contest Details.
Eating and Drinking Place Summer Employment Forecast According to the National Restaurant Association’s annual Eating and Drinking Place Summer Employment Forecast, restaurant operators will add 525,000 jobs for the summer season. This is the first time on record that demand has reached this level two summers in a row.
Some of your customers have even asked about catering options. But is a client base enough to start your catering business? Opening a catering business tied to your restaurant can add extra profits to your business. In this article, we look at how to tell if you should start catering. Let’s look at what you need to begin.
Seasonal Favorites and Forecasts. Seasonal trends tend to impact eating habits, so we took a look at exactly what rose through the ranks this past winter and spring. Menus will need to remain relevant so that all age groups are catered for to encourage repeat visits." Vegan and Plant-Based Trends Still Grow.
Posting appropriate signage and floor decals to encourage social distancing. Contactless delivery and drop off for catering. Flippy is certified by NSF International, and our autonomous design promotes social distancing needs and decreases human contact during the food prep process,” said Buck Jordan, CEO of Miso Robotics.
.” The 25th edition of Scoop features products designed to help bar-and-grill operators easily get creative and innovate with their menus, with elevated, upsell-worthy versions of their traditional bar-and-grill fare. ” Spring Scoop highlights include: Elevated, Upsell-Worthy Bar-and-Grill Favorites. Plant-Forward Offerings.
We’ve studied what makes the 20% of restaurateurs successful and categorized them into essential categories, including optimizing your menu, providing unforgettable experiences, hosting events, and improving takeout. When done right, menu engineering can grow your sales by as much as 15% !
Hunter also has plans for a robust dining program in partnership with San Diego’s top restaurants and caterers. Students see the cafeteria as a place of social pressure and time pressure. The findings? They want to be able to get their food quickly and have time to eat with their friends.
Earlier this month, the barbecue brand launched their latest social campaign in support of first responders encouraging fans to post a photo of a hero from their community on their personal Facebook or Instagram profile for a chance to win free barbecue for a year or $500 towards a charity of their choice.
The holiday season is usually full of family, friends, and fun—and a lot of profitability for the restaurant industry. Restaurants that are already trying to find ways to cut food costs and optimize efficiency with reduced opportunities for revenue are now asking themselves: How do we thrive during this holiday season?
These strategies can combine traditional restaurant advertising techniques like pamphlets, billboards, and radio promotions with modern ideas like running paid ads, advertising on socialmedia, and collaborating with influencers. Customers today strongly believe in the importance of social responsibility. a boycott).
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