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‘Cookie-Cutter Marketing Doesn’t Work in this Industry.’

Modern Restaurant Management

Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. I founded Embark Marketing during my senior year of undergrad, right as social media marketing was becoming a powerful tool for businesses. And I love that.

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MRM Research Roundup: Diner Resiliency, Automation Technology, and Egg Prices

Modern Restaurant Management

With all their plans to dine out and order delivery and take out, here are some factors that influence Gen Z: While eating out is typically a social activity, this year saw a notable increase in solo dining with 49 percent of Gen Z dining alone weekly or more often. 67 percent of Gen Z have used social media to decide on a restaurant.

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MRM Research Roundup: To-Go Trends, State of the Plate, and Black Market Reservations

Modern Restaurant Management

Over one-third (36 percent) visited a coffee shop in the past year to treat or reward themselves, while 23 percent did so to socialize and 15 percent to use the wifi or get work done. They then sell the reservations on unauthorized online resale sites and social media.

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Martha Stewart’s ‘Entertaining’ Let Me Party Like It Was 1982

EATER

This would have been around 1996, by which point Stewart was about to launch her own media and merchandising company, Martha Stewart Living Omnimedia. She had been a contributor to House Beautiful , managed a food boutique, and ran a successful catering business that often served well-heeled clients in New York and its suburbs.

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MRM Research Roundup: Cautious Optimism, Beyond the Burn, and the Taylor Swift Economy

Modern Restaurant Management

As restaurants look to the next 12 months, they anticipate placing a greater emphasis on revenue streams such as on-premise dining, off-premise dining, and catering. Though takeout is popular, dining out has its own allure, especially for social occasions. Gross Merchandise Value (GMV) at local restaurants grew by 12.8

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Five Ways for Restaurants to Thrive When Offices Reopen

Modern Restaurant Management

Reinvent Your Catering Menu. Many offices are requiring individual packaging for catered food and even office snacks. Rethink your catering menu. People can’t order from you if they can’t find you, so be everywhere including social media, Google Maps, and third-party marketplaces. Deliver on Delivery.

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Ultimate Restaurant Website Design Guide for Beginners

7 Shifts

Contact - Beyond your phone number and address, which should be in the footer of every page, you need a contact page to let people know how to reach you for catering, press, events, and career inquiries. Catering - If applicable, include a page with information about catering, including your menu, contact information, and catering policies.