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Restaurants less so How the owner of Krystal and Logan's Roadhouse makes it work Financing Olive Garden sales surge on delivery and free take-home meals Same-store sales rose 6.9% at the Italian casual-dining chain as its investments in affordability and Uber delivery paid off. By Joe Guszkowski on Jun.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features rewriting the rules of seasonal marketing, snack wrap traffic driver, GLP-1 use impact on F&B, and restaurant marketing challenges. More than half of those coping with food cost inflation this year are seeing a 1 percent to 5 percent increase.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.
Quick-service restaurants maintain a steady customer satisfaction score of 79 (on a 100 point scale), while full-service restaurants — despite slipping 2 percent to 82 — remain one of the highest-rated industries in the Index, according to the American Customer Satisfaction Index (ACSI®) Restaurant and Food Delivery Study 2025.
A spike in food costs, a drop in sales volume, or one slow season can wipe out months of hard work. That includes the ingredients and packaging for your menu items, but not things like rent and payroll. This gives you a sense of how effective your menu pricing is. Theres no one-size-fits-all number.
In this article, you will learn: Tactics that increase restaurant check sizes without slowing down service How to boost restaurant sales through your own digital channels Proven ideas for driving repeat business from loyal and casual guests alike 1. Trimming underperformers not only reduces food waste; it also improves consistency and speed.
When going through the ordering process, diners want three things: Speed Ease Clarity Your menu categories have more to do with delivering on those expectations than you might think. A well-organized menu—whether it’s a physical menu or an online menu—guides guests quickly to what they’re craving.
Link to your website and direct ordering page Add direct links to your restaurant website and online ordering page —not a third-party delivery service. Share behind-the-scenes content, promote popular menu items, and spotlight your loyalty program to keep diners engaged and coming back.
They stick to time-tested methods using hardwood smoke and simple seasoning to bring out deep flavors in each plate. The casual, no-frills atmosphere makes it a comfortable place to grab a filling meal, especially for folks who like honest, straightforward barbecue without the extras.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features delivery data, tariff troubles, summer dining trends, and Beer Serves America. Additionally, consumers continue to favor delivery transactions, which are up by 383 percent since 2020. billion transactions and $67 billion in sales in 2024.
More recently, as chefs have been working up seasonalmenus to highlight local specialties and homegrown bars have been remixing native spirits, Sri Lanka drew millions of tourists in 2024 , announcing the islands comeback on the global stage after a few years of economic uncertainty. Rooms start at $45 in the high season.
The pandemic was in full swing, and we got really busy, like 300-400 DMs whenever we dropped a menu,” he said. It’s a point-of-sale system that allows the team to pack orders, and it’s integrated with third-party delivery partners. So are the roughly 15 schmears, which change seasonally. We’d sell out.
Knowing the true cost per serving means you’re not guessing where to set menu prices. Tracking prices and monitoring your invoices regularly will help you spot seasonal changes or supplier increases. To calculate food cost percentage, divide the cost to make the dish by its menu price, then multiply by 100. The remaining 71.7%
Third-party delivery apps start out as a convenient way to reach new customers, but they always take a significant chunk of your profits. Offer exclusive deals and menu items: If customers know they can only get certain specials, discounts, or limited-time menu items by ordering direct, theyll have a strong reason to keep doing it.
So much data is generated at every point within a restaurant, whether fast casual or fine dining. Foot traffic or heat mapping, menu item engagement, or consumer demographics by time of day. For us, menu innovation is more than adding dishes—it’s about offering something guests can’t find anywhere else.
Nearly two-thirds (65 percent) say they plan to increase their number of locations in 2025, and 74 percent plan to expand their menu offerings, leaning into new experiences and experimentation to power their growth. Fast-casual visits overall were down 3.8 ” A Year of Challenges U.S. percent in December and 11.3
This final edition of Modern Restaurant Management (MRM) magazine's Research Roundup for 2024 features news of operator challenges and priorities, delivery trends, wages and hourly worker considerations. The primary response was menu price increases, with nearly 61 percent of respondents adjusting prices to cope with the new reality.
These emails include promotions, menu updates, special events, feedback requests, and loyalty program details, serving as a direct communication line to keep your restaurant prominent in customers’ minds. Share New Menus or Events Announce new menu items or special events via visually appealing emails.
And unlike paid ads or delivery apps, your email marketing list is something you fully own. Theyve either dined with you, placed online orders, or want to hear about upcoming events and menu items. You can also train staff to mention sign-ups casually during checkout.
Whether it's a casual restaurant or a fancy dining one, regularly presenting excellent cuisine is crucial. Moreover, menu inventiveness such as seasonal specials or unusual pairings can make the dining experience interesting and novel.
Located near the Kansas City International Airport, this eatery offers a diverse menu that includes brisket, burnt ends, pulled pork, and ribs, all prepared with meticulous attention to flavor and quality. The casual dining atmosphere, along with options for takeout and delivery, makes it a convenient choice for both locals and visitors.
Gross sales are used to identify trends, seasonal shifts, and the impact of marketing campaigns. If you're a fast-casual place and only offer a couple of alcoholic beverages, then "alcohol" should be enough. Utilities vary based on use, the season, and efficiency. Controllable costs can include: Utilities.
The family-dining chain has extended a hand to those customers with a parade of low-priced promotions, such as a $2 $4 $6 $8 value menu, a buy one, get one deal and now a selection of meals under $10. She noted that the four under $10 menu has been generating similar levels of traffic from new and lapsed users as the BOGO.
While your competitors chase social media trends, savvy food service operators have discovered their winning strategy: email marketing that transforms casual customers into devoted regulars. Modern food service email marketing should be as varied as your menu. Ready to Cook Up Some Marketing Magic?
or “Are there gluten-free items on the menu?” Concierge then uses data from OpenTable, including menus and reviews, to generate a response. News technology consumers Joe Guszkowski is a senior editor with Restaurant Business covering technology and casual-dining chains. Sign up here.
Delivery/Takeout : COVID created a shift from in-person dining to takeout and delivery options, increasing reliance on third party delivery services, and on attractive takeout options. Running a successful restaurant isn’t measured solely by what’s on the menu anymore. Innovate or die was the new mantra.
It started as a small local spot and has since grown into a popular chain that many people trust for casual meals and group gatherings. Known for its classic take on pizza and wide range of menu options, Rosati’s appeals to both long-time locals and new customers.
Outdated menu items or pricing , causing confusion and delays. Additionally, 86% of restaurant operators report inconsistencies between their POS systems and online menus. In quick-service and fast-casual restaurants, 16% of orders result in customer complaints. Spot a menu item thats suddenly popular?
Turn Pricing into a Growth Strategy : A smarter approach to menu pricing can boost revenue and profitability without compromising guest experience. Delivery Fraud Incognia released the Gig Economy Edition of its annual Frontline Report. Explore Easier Access to Capital : Traditional loans aren’t the only option. percent to $3.3
A secondary piece of branding includes your menu. Whether on a simple laminated sheet or on a digital board , follow these great digital menu tips : properly sized screen, location of menu, clean and easily understood content, and simple allergenic indicators. Consider variations of meal deals not offered by your competition.
That means basic information like menu and hours of location have to be up to date (which is just good practice anyway). News Tech Check technology Joe Guszkowski is a senior editor with Restaurant Business covering technology and casual-dining chains. So restaurants’ websites need to be structured accordingly.
It also zooms in on current challenges faced by owners/operators, menu prices and inflation, and tech/AI implementation. While guests may still be feeling the pain of rising menu prices at restaurants, fewer restaurants said that they raised prices this year compared to last year.
Lunchbox is able to orchestrate services like native ordering through app or web based platforms, delivery and digital marketing, through one platform thanks to its strategic partnership integrations with companies like Toast and Doordash Drive. Tamper-Free Takeout and Delivery.
Delivery users are less price-sensitive than customers using other sales channels. What’s on the Menu? Consider seasonal flavors, cold brew variations, and creative blends to cater to a broader range of preferences. Restaurants in the category should consider value pricing strategies for their beverage menu.
Competitors have 30 minutes to create a menu, 4 hours for allotted cooking/service time, and 30 minutes for clean-up. The winning team of chefs will successfully prepare and present a four-course menu, utilizing a mystery basket of 16 fresh, seasonal ingredients, as well as demonstrate a mastery of cooking technique.
Limited-service restaurants (those in quick service and fast casual) had a sharp acceleration in their guest check growth, as consumers likely shifted to larger off-premise orders to feed multiple people at home. Fine dining and upscale casual were the worst performing segments during March based on same-store sales growth.
While there are clear benefits to an all-digital menu system, to get the most out them, you must first take a step back to re-examine what your menu means to you. Your menu: Part love letter, part manifesto, instructions for use and a bill of goods, all rolled into one. Should your menu move to the cloud?
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features COVID-19 crisis statistics and surveys about third-party delivery, guest expectations, QSR reliance and more. Takeout and delivery increased 300X in a couple of weeks relative to reservations and wait list on Yelp. Yelp Economic Average.
We relied on local shops and grocery deliveries when hunkering inside our homes. If they take the risk of stepping outside their homes, diners look for more than casual, throw-away experiences. Can they escape into the menu and imagine what they might order? Where Have All the Restaurant-Goers Gone?
Pace of recovery for fast casual brands has slowed down considerably, although results continue to be much better than for full-service restaurants. Seasonal Favorites and Forecasts. Seasonal trends tend to impact eating habits, so we took a look at exactly what rose through the ranks this past winter and spring. pinot grigio.
Given the increase in off-premise, we expect to see more drive-thru’s similar in format to Checkers & Rally’s iconic double drive-thru model, which dedicates one lane to traditional consumer drive-thru service and one to e-commerce only, including pre-paid digital orders for pickup and third party-delivery orders.
Ghost kitchen and virtual brands are prime strategies for this growth strategy, both of which require a thoughtful approach to menu design, production and fulfillment. More international brands will continue to enter the US market through delivery-only models. Loyalty will continue to get more personal and less transactional.
Rakuten Ready surveyed more than 100 customers to measure how behaviors around dining have, or are anticipated to change around the perceptions and impact of COVID-19 on restaurants, food delivery and order for pickup. So while it’s early in the season, open up patio and sidewalk space if you have it.
The brand’s commitment to each guest service experience is the focal point of upcoming menu innovation, value-based choices, and a portfolio of new organic food and beverage educational content. Additional 2020 Award Recipients: Top Delivery Sales : Lance and Blake Condray, Campbell, CA. flip'd by IHOP.
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