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5 Ways to Get Your Restaurant Summer Ready

SpotOn

As the summer season approaches, bringing with it longer days and warmer weather, restaurants have a golden opportunity to welcome waves of customers looking for memorable dining experiences.  Lean into marketing Summer brings a shift in consumer behavior and preferences. We can help.

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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

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What are the 4 Ps of marketing, anyway?

Open for Business

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

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How to Manage Multiple Restaurants and Locations

7 Shifts

Whichever way you go, remember that for every new restaurant you open, you'll need to conduct any necessary market research and document your planning process with a business plan and a feasibility study. Switching from a fast-casual concept to fine dining can allow for a nice change of pace. Developing a New Concept.

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Simple Restaurant Marketing Plan for 2020 [PDF Template]

7 Shifts

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

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What Effect Does Michelin Have on a City’s Dining Scene?

EATER

After weeks of feverish speculation, the city scored just eight one-star restaurants and 12 Bib Gourmands (the guide’s “great food at a great price” category), with 40 others on the recommended list. Two of Vancouver’s newly crowned one-star chefs agree: As they see it, the price hikes are enabled — but not caused by — the guide.

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43 Simple Yet Effective Restaurant Marketing Tips and Examples For Growing Foodservice Operations

Apicbase

At first glance, they look equally good: the food is excellent, the staff friendly, the price right and everything well organised. If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Okay, stop right there, if you’ve started googling for a restaurant marketing agency.