7 Shifts

JUNE 3, 2022

And there are a number of easy ways to do it: Praise publicly on internal communication channels like email, group chats, or staff pages. And restaurants need people to do things outside their four walls—from marketing to finance to graphic design. Communication is lacking. The Solution: Standardize team communication.

Tip Distribution 397

Tip Distribution Email Marketing Communication Coaching 397

Modern Restaurant Management

MAY 31, 2023

With so much potential revenue on the table, Father’s Day is a key holiday that restaurant owners and operators should pay attention to and find ways to amplify through marketing efforts. This starts by implementing innovative marketing tools to drive potential revenue.

Marketing 419

Marketing Email Marketing Online Ordering Specials 419

ChowNow

MARCH 14, 2025

Standardized recipes, efficient prep work, and strong communication between back-of-house and front-of-house teams prevent bottlenecks. Marketing and Customer Engagement Even the best-run restaurant wont thrive if no one knows about it. Improve workplace culture with fair scheduling, competitive pay, and open communication.

Operations 195

Operations Management Management Front of House 195

Modern Restaurant Management

MARCH 23, 2020

Proactive marketing can be an effective tool for restaurants that can remain in operation during the COVID-19 crisis. As one way to help restaurants navigate this uncertain time, our team has created a short e-Book with marketing tips for restaurants. Among the highlights: Pickup Incentives. Bulk Is Best.

Marketing 507

Marketing Back of House Employee Relations Social Media 507

Embrace the Suck

FEBRUARY 12, 2020

I keep detailed coaching notes from every client I have had over the past 11 years as The Restaurant Coach™ Some of those stories make it into my books, speaking gigs, podcasts, or just as a solid warning to new clients about what not to do! Your goal should always be to dominate your market. You’re not marketing enough.

Coaching 337

Coaching Email Marketing Communication Workshop 337

ChowNow

FEBRUARY 21, 2025

Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. They help with reservations and table management, staff scheduling and time management, inventory tracking, rewards programs, automated marketing, and more.

2025 195

2025 Loyalty Program Mobile Ordering Online Ordering 195

7 Shifts

SEPTEMBER 16, 2021

Whichever way you go, remember that for every new restaurant you open, you'll need to conduct any necessary market research and document your planning process with a business plan and a feasibility study. You may also benefit from diversification in your market, particularly if you'd like to open your next location close to an existing one.

Management 370

Management Management Document Hiring 370

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. According to research by Sopro, over 75% percent of consumers prefer to communicate with brands through email. times more than bulk emails.

Email Marketing 130

Email Marketing Reservations Marketing Loyalty Program 130

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Influencer Marketing. Email Marketing.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

SpotOn

JANUARY 13, 2025

Communicate your hours In the event that you need to close up shop or limit your hours of operation, communicate your status to your customers. If you take reservations, you can close your reservation books by modifying your reservation hours.

Online Ordering 98

Online Ordering Document Email Marketing Back of House 98

7 Shifts

FEBRUARY 10, 2023

Amazon started with books and we are starting with BBQ. Mine happened when I realized social media wasn’t about meeting new people — it was about communicating in a brand new way. When we started our restaurant, marketing meant the Yellow Pages and billboards. Now marketing is Yelp and TikTok. Before my “Oh S**t!”

Social Media 370

Social Media Email Marketing Technology 2007 370

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Reservations - Embed your reservations platform’s widget onto your website to encourage customers to book directly through you instead of via a third party.

Design 397

Design Online Ordering Website Management Social Media 397

7 Shifts

FEBRUARY 8, 2024

7shifts provides a cloud-based team management and scheduling solution, allowing owners and managers to schedule restaurant employees , approve shift trades, and communicate with staff from one easy-to-use mobile app. With Team Communication, you can message individual staff members or the whole team about announcements or shift changes.

Management 367

Management Management Operations Mobile Ordering 367

7 Shifts

FEBRUARY 8, 2024

7shifts provides a cloud-based team management and scheduling solution, allowing owners and managers to schedule restaurant employees , approve shift trades, and communicate with staff from one easy-to-use mobile app. With Team Communication, you can message individual staff members or the whole team about announcements or shift changes.

Management 352

Management Management Operations Mobile Ordering 352

ChowNow

APRIL 4, 2025

When guests see you consistently getting positive reviews, responding to feedback, and showing up online with intention, theyre more likely to book a table, place an online order, or come back for seconds. A QR code on the receipt, table tents or a quick post-meal email can go a long way. A strong restaurant reputation builds trust.

Management 195

Management Management Social Media Online Ordering 195

EATER

MAY 20, 2022

Soon enough, she got an email back from Instagram that said her account had been deactivated for violating their terms and conditions, which didn’t make sense. Wyatt’s story is unfortunately familiar to many businesses using Instagram to market and sell food, a group that grew during the pandemic.

Email Marketing 293

Email Marketing Guest Recovery Point of Sale Social Media 293

7 Shifts

MARCH 27, 2020

How to communicate your COVID-19 restaurant closure. Whether you decide to close your restaurant partially or fully, it’s important to communicate your decision properly to staff and customers. Then share general updates with staff through your team communication tool. Here’s how to do that thoroughly.to

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

7 Shifts

DECEMBER 18, 2023

Manager log books Even if it’s just a shared cloud document, you need a centralized place for your managers to exchange information. This keeps information from getting lost in the text and email shuffle. Management log books also cut down on confusion. This information can then influence your marketing initiatives.

Management 195

Management Management Email Marketing Reservations 195

EATER

AUGUST 12, 2021

Countries typically request market access, and that begins the authorization process,” an APHIS representative explained in an email. “We and booked a flight, only to have customs mishandle the shipment. After some emails, Texas A&M University invited me to visit its facility in College Station.

2010 364

2010 Agriculture Food Truck Email Marketing 364

Tableo

JULY 20, 2023

Email marketing is becoming a crucial tool for promoting restaurants, cultivating client loyalty and encouraging repeat business in. In this post, we’ll examine five key tactics that are crucial for mastering restaurant email marketing and achieving outstanding results. So let’s start right now!

Email Marketing 75

Email Marketing Marketing Website Management Reservations 75

Open for Business

APRIL 27, 2023

Email marketing strategy might not be the first thing you think of when it comes to promoting your restaurant. But when it’s done well, email marketing can be as effective as other digital marketing channels like social media and search engine optimization (SEO). Quick Links What is email marketing?

Email Marketing 78

Email Marketing Marketing Social Media Reservations 78

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Giving the customer a direct line of communication is crucial as users prefer simpler and more convenient ways of communication.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

SEPTEMBER 23, 2020

These include marketing, website development, omnichannel payments and point-of-sale (POS) solutions. "We're “We will continue to create innovative products and further our go-to-market approach to ensure merchants nationwide have access to the tools they need to run their businesses. ” Tastewise Data.

Serving 517

Serving White Paper Food Recycling 517

7 Shifts

FEBRUARY 7, 2024

Digital systems also give employees more autonomy and better tools for communicating their availability, which tends to increase engagement. Better team communication: Say goodbye to endless text threads, email chains, and whatever other inefficient methods your team uses to negotiate schedules.

Technology 312

Technology Mobile Ordering Social Media Online Ordering 312

Modern Restaurant Management

SEPTEMBER 30, 2020

Restaurant operators should also focus on remarketing to guests through email or other means, as well as offering return visit incentives to keep customers coming back. Whether partnering with a third party or launching your own, it's important to make it as easy as possible for customers to book a table at your restaurant.

2020 474

2020 Mobile Ordering Guest Recovery Customer Service 474

Squirrel Systems

MAY 1, 2025

Introduce wine pairings or tasting events with online booking options. Leveraging Private Dining & Events with Online Booking Many restaurants have underutilized space that could generate additional revenue through private events. Consider: Using event management software to streamline inquiries, bookings, and deposits.

Loyalty Program 59

Loyalty Program Merchandise Email Marketing Mobile Ordering 59

7 Shifts

AUGUST 2, 2024

Customer acquisition cost (CAC) CAC is used by restaurants to measure the effectiveness of their marketing efforts, whether they're advertising on social media or utilizing coupons, deals, and local print ads. Quickbooks has almost every essential feature your restaurant business needs to keep its books straight.

Point of Sale 397

Point of Sale Inventory Seasonal Menu Cash Management 397

7 Shifts

MARCH 10, 2022

7shifts provides a cloud-based team management and scheduling solution, allowing owners and managers to schedule restaurant employees , approve shift trades, and communicate with staff from one easy-to-use mobile app. Team Communication. Most managers are familiar (and frustrated) with traditional paper scheduling techniques.

Management 195

Management Management Operations Point of Sale 195

EATER

DECEMBER 21, 2020

But as an employee on the receiving end of that rage, the book fails to account for trauma he caused me. Even this book, written with the benefit of greater knowledge and better perspective, is still riddled with problems,” he writes. David Chang’s new memoir grapples with the white-hot fury that defined most of his career.

Front of House 364

Front of House Back of House Book 2008 364

EATER

MAY 26, 2023

The 450-page book dives deeply into the world of vegetables, from their production to their many uses to their cultural context. It’s been the same team for all three books: photographer Emily Berger and stylist Molly Hayward. And communication of thoughts and emotions is always valuable. It’s a very solo project.

Agriculture 246

Agriculture Front of House Back of House Education 246

Modern Restaurant Management

MAY 12, 2020

Contactless Order & Pay can be accessed by guests in three ways without the need to download an app: scanning a QR code, near-field communication (NFC), or visiting a URL on any mobile device. “Sixty percent of customer care communications are now happening outside of normal business hours. ” SOCi SmartBot.

Mobile Ordering 378

Mobile Ordering Online Ordering Food Order Hospitality 378

Sling

OCTOBER 25, 2024

For example, create the schedule well in advance; make the schedule easy to read and easy to access; make it easy for staff to indicate their availability, communicate, and keep everyone updated; and always, always have a plan B. First, be sure to follow some important essential strategies. Then well discuss 13 of the best work schedule apps.

2025 142

2025 Email Marketing Employee Relations Communication 142

Social Hospitality: Restaurants

SEPTEMBER 3, 2019

Want to boost your restaurant marketing? Psychological techniques can give your restaurant marketing an effective boost. Theories such as The Illusion of Scarcity, Social Proof and Mere Exposure can increase your foot traffic drive profits, and generate essential guest bookings. Use psychology. The result? More guests.

Marketing 150

Marketing Social Media Loyalty Program Email Marketing 150

Social Hospitality: Restaurants

OCTOBER 21, 2019

Want to boost your restaurant marketing? Psychological techniques can give your restaurant marketing an effective boost. Theories such as The Illusion of Scarcity, Social Proof and Mere Exposure can increase your foot traffic drive profits, and generate essential guest bookings. Use psychology. The result? More guests.

Marketing 150

Marketing Social Media Loyalty Program Email Marketing 150

7 Shifts

SEPTEMBER 19, 2022

Establish Clear Lines of Communication. Communication breaks down. 72% of employees ranked team communication as necessary to their satisfaction at work. Things get lost when conversations start verbal, go to text, and end up in an email. Unclear communication leads to frustration and a less-than-stellar work experience.

Front of House 195

Front of House Back of House Cash Management Customer Experience 195

7 Shifts

JANUARY 31, 2023

Prepare special offers for people ordering online With this busy day, most people won’t even get the chance to book a table. This is the perfect time to build an email list as well so you can promote other offers in the future. Consider designing an email campaign that sends out automated emails to regular customers.

Specials 195

Specials Online Ordering Email Marketing Loyalty Program 195