7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

OCTOBER 11, 2022

For the past several years—and especially since the pandemic—restaurant brands have focused on enhancing digital experiences that allow them to offer more off-premise options and streamline operations to address staff shortages. Dutch Bros: Empowering the customer to personalize their experience.

Social Media 214

Social Media Email Marketing Customer Experience Communication 214

Modern Restaurant Management

MAY 1, 2023

Cybercriminals are increasingly targeting restaurants, seeking to steal sensitive customer data and disrupt business operations. One study found that in 2016, the food and beverage industry accounted for ten percent of all data breaches. As the restaurant industry becomes more reliant on technology, the risk of cyber attacks is rising.

Insurance 199

Insurance Email Marketing Employee Relations Customer Experience 199

Modern Restaurant Management

DECEMBER 22, 2021

There are different IoT-based solutions on the market designed to decrease downtime, increase energy and operational efficiency and improve overall customer experience. For years, we've seen restaurants add small table kiosks or tablets that allow customers to pay for food. But where can you start?

2022 244

2022 Equipment Email Marketing Customer Service 244

7 Shifts

DECEMBER 17, 2020

The ideal customer for your business is the one who comes back time and time again. When it comes to getting people in the door, it’s always easier to get someone back then to find brand-new customers. Retaining an existing customer is five times cheaper than acquiring a fresh face. How to measure customer retention.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Goliath Consulting

JUNE 8, 2023

From conceptualizing your vision to providing exceptional customer experiences, these strategies will set you on the path to culinary triumph. Delve into considerations like cuisine, ambiance, and overall atmosphere, creating an enticing experience that sets you apart from the crowd.

Dietary Restrictions 78

Dietary Restrictions Email Marketing Social Media Customer Experience 78

Modern Restaurant Management

JUNE 1, 2023

By now, loyalty programs have shifted from a “nice-to-have” to a “need-to-have” for restaurants looking to retain customers and drive revenue amid record inflation figures and increased prices. In fact, research from Accenture found that more than 90 percent of companies have some sort of loyalty program.

Loyalty Program 177

Loyalty Program Customer Experience POS Customer Service 177

Modern Restaurant Management

JUNE 14, 2023

Gamification is rapidly changing how brands interact with customers during the restaurant experience. But what do you need to know about this tactic to achieve your business goals while driving meaningful customer connections? “Much of restaurant industry marketing is mired in a sea of sameness,” states Lobliner.

Loyalty Program 177

Loyalty Program Point of Sale Email Marketing Customer Experience 177

Open for Business

MAY 9, 2024

Spring brings warmer weather, extended daylight, and the craving for cold beverages. From transforming your space into an outdoor retreat to making the most of occasions like Father’s Day and Pride Month, there are several ways to elevate your dining experience, attract new guests, and boost your bottom line this season.

Seasonal Menu 78

Seasonal Menu Social Media Outdoor Email Marketing 78

Modern Restaurant Management

JANUARY 8, 2024

QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. For the second part, click here.

2024 212

2024 Loyalty Program Cash Management Customer Experience 212

Clover - Restaurants

MAY 10, 2024

Digital marketing efforts like social media, email marketing, pay-per-click advertising, and search engine optimization can help you build a strong presence online. Digital marketing also helps you build stronger relationships with your current customers. 57% of consumers looked at restaurant reviews.

Marketing 52

Marketing Email Marketing Social Media POS 52

Ken Burgin

JULY 17, 2022

Finalise the Festive Menus – it may be months away, but customers want menu and price certainty. Think about how to deliver a great experience with fewer staff – that might mean more self-service and product outsourcing. If you haven’t heard from them, phone, text or email – this year needs more aggressive marketing.

Email Marketing 153

Email Marketing Book Merchandise Seasonal Menu 153

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Basant Baruah, Senior Content Marketer, Beaconstac. An app-first experience for restaurant chains. Here are their insights.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Modern Restaurant Management

MAY 5, 2021

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. The impact of COVID-19 on customer behavior was experienced swiftly f by all industries. The Value of Trust.

2021 192

2021 Loyalty Program Coupons Fast Casual 192

Modern Restaurant Management

JANUARY 19, 2022

For most successful brands, the way out is clear: become more digital, become more data-driven, operate more efficiently, move the marketing needle. But for most successful brands, the way out is clear: become more digital, become more data-driven, operate more efficiently, move the marketing needle.

Food Supply 194

Food Supply Restaurant Law Email Marketing Mobile Ordering 194

7 Shifts

AUGUST 26, 2021

By learning from others' experiences, you too can be successful. Restaurant & Retail Revel(ations) by Revel Systems brings you a wealth of business insights and best practices from tenured leaders in the food, beverage and retail industry. It is Secret Sauce's mission to find more customers and turn them into repeat business.

Coaching 195

Coaching Website Management Email Marketing Retail 195

SpotOn

APRIL 10, 2024

From their food and beverage program to ordering progress and customer outreach, technology has had a profound impact on CCK. Like many restaurants, CCK encourages guests to sign up for emails. But it’s not your grandmother’s restaurant marketing , as supported by the 50% open rate.

Email Marketing 52

Email Marketing Online Ordering Travel Events 52

Modern Restaurant Management

SEPTEMBER 23, 2020

These include marketing, website development, omnichannel payments and point-of-sale (POS) solutions. "We're "We're very impressed with their quality of execution, product cadence and customer centric approach in these unprecedented times.” ” Tastewise Data. .” ” Tastewise Data. online recipes.

Serving 199

Serving White Paper Food Recycling 199

Modern Restaurant Management

MAY 21, 2020

The news may raise concerns for both customers and operators alike because it’s no secret just how contagious COVID-19 can be in public places. With less inventory and even fewer customers coming in, we recommend that you widen your margins and revamp your offerings. Install Barriers at Reception. Protect Your Employees.

Social Media 211

Social Media Food Safety Cash Management Kitchen Safety 211

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Not convinced?

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Open for Business

MAY 19, 2023

Innovations like AI, robots , and even QR codes can help restaurants succeed by keeping labor costs down while still delivering on guest experience. These days, you can create email campaigns that send automatically and auto tag your most valuable guests by visit frequency or spend amount.

2023 78

2023 Hospitality Loyalty Program Email Marketing 78

Open for Business

JANUARY 26, 2023

And if restaurant owners don’t put restaurant marketing efforts behind a promotion, the best concepts can stall. Who is the target customer base? Who is the target customer base? Your customer base likely has many categories of guests. Start a loyalty program Every restaurant prizes its loyal customers.

2023 122

2023 Loyalty Program Social Media Seasonal Menu 122

Open for Business

OCTOBER 20, 2023

Quick links Market research and business plan Location and layout Budgeting and costs Licenses and legal requirements Creating the menu Staffing Technology and systems Marketing and branding Opening your restaurant Market research and business plan Market research and crafting a solid business plan are foundational steps in opening a restaurant.

License 78

License Email Marketing Seasonal Menu Front of House 78

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Fatigued by cooking at home, consumers are anxious to dine at their favorite restaurants according to a new Oracle Food and Beverage study.

2020 193

2020 Loyalty Program Mobile Ordering Fast Casual 193

Modern Restaurant Management

JULY 2, 2021

The experience of food is hot right now, but where and how we’re having these experiences is still evolving. And the last few Data Marketing Association (DMA) reports find that direct mail is becoming increasingly more persuasive over time. It’s impossible to know if marketing is working without tracking it.

Social Media 186

Social Media Point of Sale Email Marketing Fast Casual 186

Modern Restaurant Management

FEBRUARY 27, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.

2020 173

2020 Influencer Point of Sale Food Safety 173

Open for Business

MARCH 1, 2023

But, on a positive note, that means there is now an unprecedented opportunity for people to break into business on the strength of a great job interview without needing years of restaurant experience. Making these beverages takes more time and skill than a server or bartender has during a busy shift.

Fast Casual 78

Fast Casual Cash Management Front of House Fine Dining 78

A Wine Story

SEPTEMBER 8, 2020

This post covers the most salient points of the panel discussion titled: “Experience and Ease in E-Commerce.” Experience and Ease in E-Commerce Panel"- Wine Business Monthly Central Coast Insights. The panelists discussed the importance of storytelling in digital marketing, and how it is crucial to take a consumer on a journey.

Webinar 157

Webinar Consumer Goods Social Media Online Ordering 157

Restaurant365

JANUARY 27, 2022

Restaurant operators have chosen to go digital to ensure customers’ health and safety as these touchless menus can help mitigate virus spread. In Hospitality Technology’s 2021 Customer Engagement Technology Study , it was found that 37% of diners prefer to dine at restaurants that do not have a paper/physical menu.

Mobile Ordering 148

Mobile Ordering Social Media Customer Experience Online Ordering 148

The Restaurant Times

FEBRUARY 26, 2023

Happy hours are among the most effective marketing strategies for boosting sales in bars and restaurants. A report found that one-third of all sales of alcoholic beverages occur during happy hour and late-night drink specials. Customers experience a small portion of what your restaurant offers during this time.

Social Media 52

Social Media Point of Sale Entertainment Email Marketing 52

Sling

JUNE 19, 2023

Before you set out to open a beverage service business, take the time to decide what you want your work life and your personal life to look like when the bar is up and running. 11) Focus on customer service Right from day one, encourage your team to focus on customer service and how they can best serve the patrons who walk through your doors.

Bar 78

Bar Employee Relations Equipment Advertising 78

Modern Restaurant Management

SEPTEMBER 30, 2020

The top choice by far was having a culinary experience similar to eating at the restaurant. restaurants are very likely to have fewer dine-in customers this fall/winter than usual. Another potential revenue generator is offering meal kits that customers can cook at home themselves.

2020 186

2020 Mobile Ordering Guest Recovery Customer Service 186

Mad Mobile

MAY 22, 2024

While points-based systems were once enough to capture customer attention, that’s no longer the case. It’s up to bars and restaurants to embrace modern loyalty strategies in order to attract and retain these customers. Microtargeting and personalization play a significant role in digital marketing.

Loyalty Program 40

Loyalty Program Mobile Ordering Social Media Customer Experience 40

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing, the business can’t receive its greatest rewards. Let’s start – 1.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing business can’t receive its greatest rewards. Let’s start – .

Delivery 98

Delivery Marketing Social Media SEO 98

Modern Restaurant Management

MAY 27, 2020

As workplaces, sports and entertainment venues, schools, colleges and universities, and other places of business begin to resume operations, Aramark developed customized plans to create safe and hygienic dining experiences for everyone the company serves. Installing self-serve micro markets and pop-up groceries.

Food Safety 165

Food Safety Kitchen Safety Mobile Ordering Guest Recovery 165

Touch Bistro

JULY 15, 2021

The restaurant industry is a competitive space, and you need unique restaurant marketing ideas if you want your venue to stand out. The challenge is, restaurant marketing and promotions can take many forms, and not every strategy will resonate with every diner. The Ultimate Guide to Restaurant Marketing. Download Now.

Marketing 77

Marketing 2021 Email Marketing Social Media 77