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‘Cookie-Cutter Marketing Doesn’t Work in this Industry.’

Modern Restaurant Management

Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. So when we develop a brand’s marketing strategy, we take into consideration operational factors.” “That’s the difference. We’ve been there.

Marketing 474
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2025: The Year of Contradictions in the Restaurant Industry

Modern Restaurant Management

Two-thirds of Gen Z and Millennials admit to spending more time online than they’d like, driving a desire for balance between online and in-person connections. At the same time, many are feeling the strain of digital overload. This "Amazon effect" has set high standards for fast, frictionless purchasing experiences.

2025 322
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14 Bar Manager Interview Questions to Hire the Perfect Fit for Your Venue

7 Shifts

Finding a well-rounded bar manager can be the determining factor in the success of your business. Through the right interview questions, you can find a manager who doesn’t just fit the job but can boost your bar’s reputation. In this article: How do you handle inventory management to keep the bar always adequately stocked?

Bar 195
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How to Boost Diner Traffic and Increase Order Volume

ChowNow

In this guide, youll learn how to use ChowNow tools along with a handful of other effective strategies to increase order volume, boost your current customer traffic, and grow your overall sales. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.

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Olo to be sold to an investment firm in $2B deal

Restaurant Business

per share for the online ordering and payment company just four years after Olo went public. per share for the online ordering and payment company just four years after Olo went public. The sale comes just four years after Olo went public, and ends a difficult period on the public markets. By Jonathan Maze on Jul.

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Cross-Functional MarTech Strategy Is Powering Loyalty and Guest Experience

Modern Restaurant Management

Today’s guests do not separate marketing from technology, or digital from in-person. That is why breaking down silos between marketing and information technology (IT) has become more than a smart operational move, but a competitive imperative. That only works if marketing and technology are in sync from the beginning.

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How to Calculate and Improve Your Bar’s Profit Margin

7 Shifts

A bar is a profitable business option if you’re looking to enter the food industry. However, understanding how to calculate and improve your bar's profit margin is key to long-term success. One key area to focus on is drink sales, with cocktail sales accounting for about 23% of a bar's revenue.