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Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. So when we develop a brand’s marketing strategy, we take into consideration operational factors.” “That’s the difference. We’ve been there.
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Finding a well-rounded bar manager can be the determining factor in the success of your business. Through the right interview questions, you can find a manager who doesn’t just fit the job but can boost your bar’s reputation. In this article: How do you handle inventory management to keep the bar always adequately stocked?
In this guide, youll learn how to use ChowNow tools along with a handful of other effective strategies to increase order volume, boost your current customer traffic, and grow your overall sales. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.
per share for the onlineordering and payment company just four years after Olo went public. per share for the onlineordering and payment company just four years after Olo went public. The sale comes just four years after Olo went public, and ends a difficult period on the public markets. By Jonathan Maze on Jul.
Today’s guests do not separate marketing from technology, or digital from in-person. That is why breaking down silos between marketing and information technology (IT) has become more than a smart operational move, but a competitive imperative. That only works if marketing and technology are in sync from the beginning.
A bar is a profitable business option if you’re looking to enter the food industry. However, understanding how to calculate and improve your bar's profit margin is key to long-term success. One key area to focus on is drink sales, with cocktail sales accounting for about 23% of a bar's revenue.
Customers on average will order more menu items, resulting in a larger bill for the restaurant and a larger tip for the employee. Problem: Excessive mingling This is a prevalent issue in restaurants, especially ones that offer full bar service. A “totally satisfied” customer contributes 2.6
The right promotion at the right time can reignite business, whether that means a packed dining room on a slow weekday or reconnecting with loyal customers who havent ordered in a while. Are you trying to increase your direct onlineordering ? If youre looking for restaurant promotion ideas, youre in the right place.
Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend. Its a marketing channel you control, giving you a clear, reliable way to share important news, announce special offers, and create excitement around whats happening at your restaurant.
Choosing the best POS system for bars in 2025 is essential for streamlining operations, enhancing customer experience, and maximizing profits. A modern POS system for bars goes beyond just processing paymentsit helps with inventory management, staff scheduling, and real-time sales tracking. Lacking pre-authorization and bar tabs.
By combining various tools like ordering, payments, and management systems into one cohesive platform, restaurants can enhance efficiency, reduce errors, and create a more seamless experience for both staff and guests. It processes orders and payments while tracking sales data. These ensure that the kitchen is always well-prepared.
This has led to many perks for consumers, such as reduced wait times, contactless ordering, and more personalized offers and rewards. Fast Food and QSR Value The United States Fast Food & Quick Service Restaurant Market size was valued at US$ 248.8 billion in 2024 and is anticipated to rise at a CAGR of 3.74
Let’s dive into the world of restaurant influencer marketing a game-changer that’s as juicy as your signature burger. What Is Restaurant Influencer Marketing? That’s the essence of restaurant influencer marketing. Why Restaurant Influencer Marketing Works You might be wondering, “Does this really sizzle?”
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Those priorities include increased marketing and sales efforts alongside new benefits and programs to attract and retain staff. However, the industry has renewed optimism, driven by the adoption of digital and mobile ordering, menu creativity and heightened expectations around AI.
One pro we know tested a cook with a plate this order challenge under a timer. Give them a week of shadowing seasoned staff, clear checklists like Greet tables in 2 minutes or Check orders before they leave the pass, and a full menu rundownspecials included. Onlineordering speeds up takeout with fewer mix-ups.
The tool from the East Coast vegan chain — a digital take on a split-flap mechanical display that appears on its website and in the chain’s ordering app — estimates the amounts of water, land, CO2, and oil saved by eating vegan burgers. The “ PLNT Impact Tracker ” on PLNT Burger’s website wants you to think about what you’re eating.
Zero-waste, high-fiber snack bars Food What operators should know about ancient grains Sponsored content from our partner Furmano’s on Jul. 23, 2025 Facebook Twitter LinkedIn Ancient grains like spelt/farro, quinoa, and sorghum have received a lot of culinary buzz in recent years. That doesn’t mean it’s not expensive there.
If your site is clunky, hard to navigate, or missing basic features like a prominent onlineordering button, your potential customer will bounce because diners have little to no tolerance for friction or confusion when theyre looking for food. 77% of diners visit a restaurants website before they dine in or order takeout or delivery.
Super Bowl Sunday is one of the busiest days for restaurants and bars, as fans gather to enjoy the game, food, and drinks with friends and family. This can encourage current customers to stay longer and also attract new ones looking to hop between bars and restaurants during the break.
27 – Bunyan’s Bar-B-Q Source: Bunyan’s Bar-B-Q Bunyan’s Bar-B-Q in Florence, Alabama has been serving up classic Southern barbecue since 1972. With a solid reputation and high ratings online, Hog Wild BBQ has become one of the most trusted barbecue places along Alabama’s Gulf Coast. #23
Whether you’re connecting loyalty programs, onlineordering, or inventory tools, open APIs make it possible to tailor your POS to match your exact operational needs. All successful businesses know they must adapt to the market and customer expectations.
Customer Insights : Track orders, dietary preferences, and trends. These systems track customer behavior, such as how often they order and their specific preferences. For example, a POS system might notice that a customer frequently orders gluten-free meals or likes spicy dishes. Here’s how to make it happen.
Optimizing the Bar Program with Digital Tools Beverages, especially alcoholic ones, offer some of the highest profit margins in the restaurant industry. Introduce wine pairings or tasting events with online booking options. Promoting event hosting for corporate gatherings, birthdays, and special occasions via digital marketing.
From streamlining orders to managing inventory and staff, these systems provide the tools restaurant owners need to stay competitive in 2025 and beyond. Improved Efficiency: Faster order processing, reduced errors, and better table turnover. With the global cloud POS market projected to grow 18.2%
A restaurant POS takes orders and processes payments. Different fees can apply to online payment processing. This can impact your onlineordering operation or invoicing for catering or private events. Onlineordering: Monthly fees can range from $29 to $80. What does a POS system do?
These changes have become permanent shifts in how they target customers, market themselves, and design their offerings." Today, driving positive customer feedback via online channels is now equally as important as having a great location. These core elements never go out of style. Aligning tech with business goals is a must.
Prevent food waste to cut costs Food waste is a common and expensive issue for restaurants and bars. Another way to reduce food waste in restaurants and bars is to partner with local food banks or charities to donate excess food instead of just throwing it away. This can help to increase overall sales and revenue for your restaurant.
Moore had marketing experience, but now he was figuring out how to run a restaurant with a full bar, regular events, onlineordering, and a large patio. Moore programmed modifiers into his restaurant POS to speed up the ordering process. Enter Michelle King, SpotOn Hospitality Specialist.
Over the last several years, QR order and pay has gone from being a fringe technology to a widely used solution for restaurants, bars, breweries, and wineries. Fine-tune your serving style What happens after a guest scans a QR code and places their order? Or do you want guests to use a QR code to order? Order and pay?
A well-designed POS system improves restaurant operations by streamlining order management, speeding up transactions, and delivering real-time insights that help optimize every aspect of the business. Enhances Order Accuracy: Directly sends orders to the kitchen, cutting mistakes by 25% and improving customer satisfaction.
"As awful as it was, the pandemic pushed restaurants to completely rethink their operations in order to survive, and some of the changes they made during the pandemic have continued to be beneficial to those restaurants and industry at large." Workforce : COVID fundamentally changed the labor market. – Pooja S.
Other bars and restaurants tout the benefits of increased safety and cleanliness (more on that below). In addition, digital payment methods provide valuable data and insights into customer spending habits, enabling businesses to tailor their marketing and sales strategies more effectively.
It’s easy to assume that a single diner is not going to bring as much revenue (or tips) to the table, but solo diners also have great flexibility in what they choose to order and the pace at which they dine.
You are likely looking for the top restaurant POS systems because rather than going through hundreds of POS systems on the market, you would rather select from a shortlist of the best options. These systems are usually more traditional in that they need to be updated manually and might not have access to online features.
Unlike traditional setups, modern solutions offer advanced features like mobile ordering, integrated payments, taproom analytics, and automated inventory tracking—all tailored to brewery workflows. A POS for a brewery needs to be able to handle services not normally offered by standard bar/restaurant POS systems.
A bar or brewery is considered to be the highest profit margin restaurant business with a gross profit margin on alcohol that's around 80%. But many owners don't account for the high fixed costs of bars —like repairs, insurance, and alcohol theft which can leave them with less profit than expected.
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SpotOn worked with Penta to conduct a nationwide survey of 200 independent and chain restaurant operators to better understand the state of financial literacy among US operators in major markets including including Seattle, San Francisco, Los Angeles, Dallas, St. Louis, Chicago, New York, Pittsburgh, Washington DC, Miami, Denver, and Detroit.
It also means that coffee can be transported in Flexible Intermediate Bulk Containers (FIBCs, also known as “super sacks”), allowing for more streamlined bulk ordering. The first machine is installed at Tapps Wine Bar, with further rentals planned across the South West. Available online and at select retailers.
Whether you run a restaurant, café, bar, or hotel, a modern, cloud-based POS can streamline operations, improve guest experiences, and support long-term growth. Mobile Ordering and Tableside Service Guests today expect fast, flexible service. Mobile Ordering and Tableside Service Guests today expect fast, flexible service.
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We’re talkin sales totals, customer orders, kitchen prep times, even that feedback card someone scribbled on. When you swipe cards at the register or punch orders into the POS, you’re building a goldmine of info. Track visits, favorite orders, and even the time they usually walk in. Yeah, they pack data too.
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