ChowNow

MAY 2, 2025

Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend. But just building an email list isnt enough. And heres the real advantage: email still outperforms social media when it comes to open rates, click-through rates, and return on investment.

Email Marketing 195

Email Marketing Loyalty Program Social Media Seasonal Menu 195

ChowNow

MARCH 7, 2025

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

FEBRUARY 9, 2021

Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 553

Marketing Email Marketing Website Management Social Media 553

ChowNow

APRIL 15, 2025

Restaurant KPIs are numbers that go beyond basic accounting to help you see how every part of your business is performingfrom your profit margins to your guest experience. Instead of relying on gut feelings and guesswork, they give you clear, measurable data you can track over time to meet your key business objectives.

Operations 195

Operations Email Marketing Point of Sale Online Ordering 195

ChowNow

FEBRUARY 7, 2025

or That sounds like something for big chains, not a small independent restaurant like mine. In this article, youll learn simple, practical strategies to make it happenno awkward upselling or overcomplicated tactics required. Earn a free item after X qualifying orders Builds customer loyalty and increases repeat business.

Ordering 349

Ordering Online Ordering Loyalty Program Customer Experience 349

ChowNow

MARCH 27, 2025

If youre one of the thousands of restaurants that added online food delivery in recent years, you might be wondering: is it actually helping my business grow? The only way to know for sure is by tracking key performance indicators (KPIs) that drive business growth. What Impacts Order Volume?

Delivery 195

Delivery Online Ordering Loyalty Program Food 195

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

ChowNow

MARCH 19, 2025

Repeat business is what drives real growth, yet many restaurants struggle to keep takeout diners coming back. The Growing Role of Takeout in Restaurant Success Takeout has evolved from a secondary service into a core business model. One of the easiest and most effective ways to do this is email marketing.

Loyalty Program 195

Loyalty Program Email Marketing Back of House Food Order 195

ChowNow

JANUARY 30, 2025

Within this guide, youll discover proven strategies that help you stand out in a crowded market, captivate your ideal customers, and turn casual diners into lifelong regulars. The key is consistency across all customer touchpoints, from emails and your website to menus, marketing, and signage.

Email Marketing 195

Email Marketing Mobile Ordering Customer Experience Online Ordering 195

ChowNow

MAY 9, 2025

In this article, you will learn: The five most important restaurant costs to track and manage Easy strategies for controlling food costs and labor costs Tactics to save money without hurting your guest experience Lets start with the big picture and learn where your money is actually going. Scales ensure every dish is exactly the same.

Operations 195

Operations Email Marketing Food Supply Seasonal Menu 195

ChowNow

APRIL 4, 2025

Its actively managing how your business is perceived across platforms like Google, Yelp, TripAdvisor, and social media. A QR code on the receipt, table tents or a quick post-meal email can go a long way. Claiming and updating your business profile is a crucial step in managing your restaurants online reputation.

Management 195

Management Management Social Media Online Ordering 195

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

The Rail

DECEMBER 2, 2024

In this article, we’ll show you exactly how to create a food delivery app tailored to your restaurant’s needs, while staying competitive in a booming industry. The global online food delivery market size was valued at USD 221.65 The graph below illustrates how these models interact within the market: 1. If so, you’re not alone.

Delivery 147

Delivery Food Loyalty Program Food Order 147

ChowNow

MARCH 28, 2025

Its powering voice assistants, helping people write emails faster, and even suggesting what to watch or where to eat next. AI for Enhancing Marketing and Customer Engagement AI can also help you build stronger, more meaningful relationships with your customers. Artificial intelligence (AI) is everywhere right now. The short answer?

Front of House 195

Front of House Back of House Online Ordering Email Marketing 195

ChowNow

APRIL 25, 2025

In this article, you will learn: How to define your brand identity and mission statement How to create a visual and verbal brand strategy that feels cohesive across every customer touchpoint How your brand will build a loyal customer base that lasts for the long haul Lets get started with why you should give branding the attention it deserves.

Mobile Ordering 195

Mobile Ordering Social Media Email Marketing Customer Experience 195

ChowNow

APRIL 15, 2025

With the right strategy, you can reduce expenses and strengthen your business at the same time. In the restaurant business, operating costs are the day-to-day expenses required to keep your doors open and your kitchen firingeverything from rent to payroll to the packaging your to-go orders go out in.

Operations 195

Operations Online Ordering Customer Service Customer Experience 195

ChowNow

APRIL 4, 2025

This information might not sound groundbreaking at first, but its the foundation for building stronger relationships, creating smarter campaigns, and ultimately driving more repeat business. That interaction might seem small in the moment, but over time, it adds up to something bigger: loyalty. First-party ordering changes that.

Ordering 195

Ordering Online Ordering Mobile Ordering Customer Experience 195

The Rail

AUGUST 4, 2022

By Roman Shvidun, Contributor Running a small business today is no small feat, and the narrative is no different for business owners in the food scene. With global restaurant brands gobbling up more of the market, it has become extremely challenging for small restaurants to compete and gain loyal customers.

Email Marketing 130

Email Marketing Marketing Online Ordering Loyalty Program 130

7 Shifts

SEPTEMBER 9, 2021

For many business owners, email marketing is the ideal solution to fostering relationships outside the restaurant. Most people would think that only big companies should use email marketing while the small ones should go for other restaurant marketing strategies. Pros of Using Email Marketing.

Email Marketing 195

Email Marketing Marketing Seasonal Menu Coupons 195

Modern Restaurant Management

MARCH 19, 2020

Listen to experts from legal, business, and marketing to join us to discuss the lasting implications of the coronavirus outbreak. “Our mission has always been focused on helping restaurants, and our hope is that the Seated hotline can make even a small impact to help restaurants persevere. .”

Seating 431

Seating Loyalty Program Small Business Email Marketing 431

Modern Restaurant Management

DECEMBER 23, 2019

A portion of this article is included as a chapter in a new, 90+ page eBook – How to Start a Business from Scratch: Build a Successful Business and Turn Your Ideas Into Money. Who can blame you for wanting a small slice of such a big market? And, a failure to deliver that will reflect poorly on your business.

Social Media 334

Social Media Customer Experience Customer Service Small Business 334

ChowNow

MARCH 14, 2025

Small details, like remembering regular customers preferences or handling complaints with grace, can turn a one-time diner into a loyal regular. Restaurants that streamline their kitchen operations can handle busy rushes without sacrificing consistency, ensuring that every menu item meets your and customer expectations.

Operations 195

Operations Management Management Front of House 195

Restaurant Business

JUNE 11, 2025

11, 2025 Facebook Twitter LinkedIn Huddle House will add drive-thrus as it moves into more urban and suburban markets. | It brought in an outside consultant, and it focused on dinner, where Perkins sees an opportunity to do more business. Ascent is keen on growing Huddle House beyond small towns and into urban and suburban locations.

Fast Casual 167

Fast Casual Front of House Back of House Leadership 167

7 Shifts

AUGUST 18, 2024

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. New Bar Options You'll need to decide on the exact business structure. However, it can be expensive and you may not have as much control over the business. Your team : Who do you need to make this work?

Bar 370

Bar License Email Marketing Customer Service 370

The Rail

NOVEMBER 1, 2024

By Lindsay Lawrence, Contributor Relocating a restaurant is no small feat, as it involves managing the transportation of kitchen equipment, reestablishing the space’s atmosphere, and ensuring minimal disruption to your business. That makes it easy to continue business operations as you move.

Innovation 130

Innovation Transportation Loyalty Program Social Media 130

Goliath Consulting

SEPTEMBER 14, 2020

From an interview with Restaurant Business Magazine , Bruster’s Real Ice Cream reported selling 18 franchise agreements this year and now has 56 stores under construction or in development out of their 200 units (1). According to Don Daszkowski of the Forbes Business Council, “the competition [for jobs] will likely be fierce” (4).

Franchising 393

Franchising Franchise 2021 Fast Casual 393

Modern Restaurant Management

NOVEMBER 22, 2019

Your website should look as good and function as efficiently on a small screen using data as on a large screen connected to wifi. In a previous article on brand development [link to 2019-09 REDCAP Refine your restaurant's brand with these 3 questions], I challenged you to identify what your brand delivers beyond a perfectly prepared meal.

SEO 349

SEO Social Media Email Marketing Customer Experience 349

Modern Restaurant Management

APRIL 2, 2020

. “As we all know, the restaurant industry has been devastated by the economic impact of the coronavirus crisis, with employees across the nation out of work due to forced business closures,” said Rob Gifford, the Foundation’s president. Toast’s public directory of participating restaurants across the U.S.

Employee Relations 517

Employee Relations Healthcare Online Ordering Customer Service 517

The Rail

AUGUST 28, 2024

By Nellia Melnyk, Contributor Relocating a restaurant to a new location is a serious event that, if not handled correctly, can negatively impact your business and customer loyalty. Loyal restaurant guests are an important part of any business. Retaining and attracting business is a particularly pressing task.

Loyalty Program 219

Loyalty Program Customer Service Social Media Customer Experience 219

Social Hospitality: Restaurants

AUGUST 25, 2019

When it comes to digital marketing for restaurants , there are various avenues to explore. Why Do Chatbots Play a Role for Restaurant Businesses? Why Do Chatbots Play a Role for Restaurant Businesses? But many small restaurants haven’t yet adopted emerging restaurant technology for customer communication.

Social Media 253

Social Media Mobile Ordering Email Marketing Website Management 253

EATER

JUNE 26, 2020

Worries about the pandemic, slow business, and fewer jobs for servers are all creating obstacles to rehiring When the COVID-19 pandemic forced one Miami restaurant to shut its doors in mid-March, its management laid off 47 of their 55 employees. But as reopening gets underway, those 6 million people are not necessarily returning to work.

Front of House 322

Front of House Back of House Guest Recovery Loyalty Program 322

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

EATER

FEBRUARY 3, 2022

That single inquiry landed her a sales and marketing internship at Ten Speed Press that turned into a full-time editorial assistant position after graduation, which led to a three-year tenure at Food52 that prepared her for the freelance life she leads now. It could be pretty slow at times, which was bad for business but great for me.

Email Marketing 260

Email Marketing Point of Sale Travel Book 260

Sling

AUGUST 9, 2023

A Guide for Managers March 2023 12 Best Restaurant Schedule Software Programs for Small Businesses March 2023 11 Expert Tips for Handling Scheduling Conflicts March 2023 Exempt Vs. Non-Exempt Employees: What’s The Difference?

Article 78

Article 2023 2022 2021 78

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing? Why mobile marketing for restaurants? In today’s world, that means their mobile devices.

Marketing 195

Marketing Mobile Ordering Email Marketing Online Ordering 195

Goliath Consulting

MARCH 19, 2021

Consider having your employees be a regular part of the business’ decision-making process to increase employee engagement. These decisions do not have to be big ones—they can be as small as choosing uniform styles, weighing in their opinions on new policies, or even allowing them to choose the background music. Transparency.

Recruiting 195

Recruiting Small Business Magazine Hiring 195