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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

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How To Use Restaurant Customer Data To Improve Your Business And Grow Sales

ChowNow

POS Data : Every in-store and online transaction provides insights into order history, average spend, most popular menu items, and peak sales times. It includes POS transactions, online orders, loyalty sign-ups, and interactions on your website or app. The most common types of customer data restaurants collect.

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‘Cookie-Cutter Marketing Doesn’t Work in this Industry.’

Modern Restaurant Management

Many restaurants didn’t even use smart POS systems consistently. Today, we can pull POS data, website analytics, social media insights, and CRM reports to make data-backed decisions and track ROI in real-time. Proving Value : Back then, we didn’t have access to the data-driven marketing tools we have now.

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Maintaining Humanized Interactions in Digital-First Business Environment

Modern Restaurant Management

Nevertheless, while self-service POS systems or AI-enabled customer service chatbots can definitely help in achieving better operational efficiency, these solutions can often feel cold or disconnected. This can present serious issues for a business.

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Week in Review: Fast casual’s good year, Dave's gets sold, El Pollo Loco’s potential buyer and more

Restaurant Business

Continue to Site >>> Menu Week in Review: Fast casual’s good year, Dave's gets sold, El Pollo Loco’s potential buyer and more Newsletter Search Restaurant Business Search Login Subscribe Newsletter Login Subscribe Topics Consumer Trends Food Beverage Emerging Brands Operations Technology Marketing Workforce Leadership Financing Data Top 500 Chains (..)

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8 Super Bowl Restaurant Promotion Ideas to Boost Sales

Squirrel Systems

Use your POS system to track sales and determine the winning teams dish. You can offer a small discount for pre-orders, which can be advertised through social media, email, and in-store promotions to get customers excited ahead of time. Your POS system can help you track inventory and flag low-stock items.

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6 Holiday Ideas For Restaurants

SpotOn

Your loyal customers are your best advocates, and when they give someone a gift card from your restaurant as a present, they’re spreading holiday cheer and helping you attract new customers without spending a dime on advertising. Choose a loyalty program that works with your POS to simplify sign-ups and reward redemptions.