7 Shifts

MAY 23, 2024

This includes: Net Sales: The total revenue derived from your sale of food and beverages. Restaurant expense #1: food cost Your restaurant's food cost comprises 3 elements: the food cost percentage, the cost of ingredients, and the sales or revenue from selling your dishes. Managing a restaurant is not for the faint-hearted.

Point of Sale 195

Point of Sale Seasonal Menu Food Supply Cash Management 195

Modern Restaurant Management

JANUARY 5, 2023

Google was still young, but they had a new advertising platform that used an old-fashioned but attractive buying strategy: The auction. Unlike traditional advertisements like print mail or radio, the auction allowed you to bid what you wanted for an ad, not some flat rate outside of your control. The Growth of Digital.

Advertising 192

Advertising Point of Sale Social Media Supplies 192

Indoor Media

AUGUST 8, 2020

Oil change coupons can be used in all kinds of coupon advertising – paid social media ads, direct mail postcards, and grocery store receipts. If your coupon brings in 1,200 new customers a year, this results in $10,800 dollars in revenue from your advertising campaign. 3 Reasons Oil Change Coupons Are So Effective.

Coupons 158

Coupons Advertising Customer Service Point of Sale 158

7 Shifts

OCTOBER 31, 2022

When a plan is too wordy, it tends to turn off the reader and can actually prevent them from finishing,” Lauren Fernandez adds that the business plan should be more akin to a sales document, not an A-to-Z tactical roadmap. You can't start a restaurant without a plan. But it doesn't have to be overwhelming. Table of Contents. Download now.

Point of Sale 397

Point of Sale Back of House Document Download 397

Modern Restaurant Management

AUGUST 8, 2022

Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. One way to access the WiFi is by logging into social media for the free access. But one thing is a universal truth: Without customers at your tables you will fail. Real-Time Offers.

Loyalty Program 187

Loyalty Program Social Media Email Marketing Point of Sale 187

Modern Restaurant Management

MARCH 30, 2022

Restaurants are making use of workflow automation to increase efficiency in numerous ways inlcuding customer service automation and sales and marketing automation. Sales teams and marketers are deploying sales and marketing technology to automate the customers' journey and accelerate conversions. Improving customer service.

Front of House 180

Front of House Social Media Email Marketing Point of Sale 180

7 Shifts

DECEMBER 18, 2019

Why you should invest in restaurant lunch specials Increasing lunch sales is a no-brainer in the restaurant business. Toast employee David Scott Peters said it best: “Think about it: you are paying rent and utilities whether you are generating sales or not. (.) Want to capture the hungry, back-to-school lunch crowd for January?

Specials 362

Specials Food Truck Seasonal Menu Social Media 362

7 Shifts

JUNE 4, 2021

Break-even point. Sales per labor hour. You can now determine what percentage this is off your overall sales to get a picture of your restaurant's financial health. Business is often a game of numbers, and restaurants are no exception. If it's not measured, it won't be managed. Table of Contents: Cost of Goods Sold.

Point of Sale 416

Point of Sale Inventory Employee Relations Customer Service 416

Modern Restaurant Management

APRIL 26, 2024

Payment Technologies as a Tool for Allergy-Friendly Dining New payment technologies are reducing the number of possible ‘points of failure’ throughout the process and let restaurants know exactly what their customers can and can't eat right when they order.

Dietary Restrictions 100

Dietary Restrictions Allergens Point of Sale Customer Experience 100

Bingage

JULY 18, 2023

Confused about How to increase e-commerce sales ? Starting an online business is easy but the most difficult part is getting customers and increasing sales. You are here reading this blog means you are looking for ways to increase e-commerce sales. Stay active on Social media and keep engaged with your target audience.

Loyalty Program 69

Loyalty Program Email Marketing Social Media SEO 69

Modern Restaurant Management

MARCH 17, 2021

They are compact in size but serve as a good starting point to advertise your restaurant. Use indoor signs to detail your pandemic procedures, promote your specials, display branding, point customers to the right places to make the interaction seamless, and point out features offered inside.

Outdoor 197

Outdoor Point of Sale Design Customer Experience 197

Modern Restaurant Management

DECEMBER 10, 2021

Promotion and advertising are what we call a restaurant’s “secret sauce.” ” Let’s look at seven ingredients that you should include in advertising and promotional campaigns for your restaurants. Your restaurant’s main selling point is the food. Train your staff to build other taking points.

Marketing 226

Marketing SEO Front of House Website Management 226

7 Shifts

NOVEMBER 9, 2022

Restaurants often use social media to target users. When done right, email marketing works wonders—you stay top of mind and increase order values. According to a Salescycle report , 50.7% of customers make a monthly purchase based on marketing emails. Table of Contents. Benefits of having an engaging newsletter.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Bingage

JULY 18, 2023

Confused about How to increase e-commerce sales ? Starting an online business is easy but the most difficult part is getting customers and increasing sales. You are here reading this blog means you are looking for ways to increase e-commerce sales. Stay active on Social media and keep engaged with your target audience.

Loyalty Program 61

Loyalty Program Email Marketing Social Media SEO 61

Lavu

NOVEMBER 17, 2023

Profit margin is a key metric, especially pivotal in restaurant sales, that calculates the percentage of revenue left as profit after covering expenses. This, in turn, can significantly increase your sales and enhance profit margins, pointing towards areas of strength and potential areas for improvement.

Fast Casual 123

Fast Casual Fine Dining Food Truck Loyalty Program 123

7 Shifts

JANUARY 31, 2024

Managing a restaurant is a delicate routine—if we can even call it a routine. A better description might be a balancing act that presents new and unique challenges every day. Managers are responsible for nearly every aspect of the restaurant and have to cover a variety of duties. This part of the job is arguably the most multi-faceted.

Management 397

Management Management Kitchen Safety Front of House 397

Modern Restaurant Management

JANUARY 22, 2021

Apple has announced plans to restrict its IDFA (identifier for advertisers) in 2021. Data should be driving your marketing strategy, but it’s going to require a shift from traditional marketing practices that rely on buying ads or posting on social media. Leveraging email is a great starting point.

Marketing 203

Marketing Email Marketing Loyalty Program Point of Sale 203

Indoor Media

JULY 29, 2020

This coupon advertising program is available for all types of businesses – big and small. Groupon’s coupon advertising platform is easy to set up and manage. When it comes to coupon advertising, there is only ONE way to get a return on your investment. million users. How to Post Auto Shop Deals on Groupon. Sign up as a Merchant.

Coupons 154

Coupons Advertising Website Management Small Business 154

Modern Restaurant Management

SEPTEMBER 16, 2020

Restaurants should advertise what precautions they're taking to keep people safe. If they have outdoor dining and require all of their staff to wear masks and gloves, practicing social distancing in the restaurant, they should prominently display those things everywhere. An app-first experience for restaurant chains.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Perfect Daily Grind

MAY 10, 2023

From actors and professional athletes to musicians and social media influencers , celebrity endorsements have been a key part of coffee marketing as far back as the early 1980s. points at last year’s CoE Ethiopia. Considering Blue Bottle’s reputation as a pioneer in the industry, there’s no doubting the quality of the product.

Point of Sale 138

Point of Sale 2006 2023 Advertising 138

Modern Restaurant Management

MAY 26, 2023

Egregious and extreme cases of brands being emotionally “tone dead” can cause a brand to be publicly “flamed” on social media and elsewhere. A 2023 Emotional Intelligence Market study citing “heavy growth” of $49.93 These types of tactics can create a more deeply engrained bond with the audience.

Hospitality 100

Hospitality Social Media Customer Service Email Marketing 100

Cheetah

JANUARY 13, 2022

One example is Chick-Fil-A’s rewards program (Signature Tier) that allows members to utilize their points by giving gifts to friends and family. They can gamify competitions and incentivize social media shares. Restaurants, retailers and airlines have been using loyalty programs to drive revenue for nearly three centuries.

Loyalty Program 148

Loyalty Program Mobile Ordering Airlines Merchandise 148

Indoor Media

MAY 6, 2021

At this point, most restaurants are so heavily decorated, having an award is the bare minimum. Here, we’ve broken down how you can make the most of your business awards and generate new advertising campaigns around them. Word of Mouth Advertising Perhaps most importantly, awards and ceremonies can spur word of mouth advertising.

Small Business 78

Small Business Advertising Social Media Point of Sale 78

Modern Restaurant Management

MARCH 15, 2021

It’s important to be discerning at this point in the process, and to make sure the person you’re engaging with is the right fit for your restaurant. Two of the key aspects of a strong franchisee are a desire to follow the process set by the franchisor and a sale/hospitality-oriented personality.

Franchise 208

Franchise Franchising Employee Relations Fast Casual 208

Modern Restaurant Management

MAY 6, 2021

Highlighting your benefits and company culture or pay, if that’s a differentiator, is something you need to advertise upfront. Social media, partnering with local organizations and schools. At Landed, we are dedicated to helping the restaurant industry find and hire better quality candidates faster. Get Proactive.

Hiring 197

Hiring FOH BOH Coaching 197

Modern Restaurant Management

JUNE 15, 2021

Restaurants have responded to capture more off-premises sales by improving digital menus, whether found in-app, through a Google search or on store screens. More restaurants are also considering hiring their own courier service to deliver food directly to customers or linking up with aggregating sales platforms as a way to preserve margin.

Technology 203

Technology Loyalty Program Front of House Online Ordering 203

BNG Point of Sale

SEPTEMBER 8, 2021

How To Increase Food Delivery Sales . Food and restaurant delivery sales are of critical importance now in the restaurant business industry. You will improve your restaurant’s revenue, sales, and profit margins if you give current and potential customers the option of ordering their food online and having them delivered.

Delivery 52

Delivery Point of Sale Food Online Ordering 52

Get Beyond

OCTOBER 24, 2023

It’s a massive day for making sales. Eye up your inventory You can’t beat all your sales goals if you don’t have the inventory ready. Look at your books and track sales for the past few months or up to a year if you have it. At this point, we’re all familiar with the shipping delays that plague the holiday season.

Small Business 52

Small Business 2023 Social Media Customer Experience 52

Open for Business

OCTOBER 20, 2023

Don’t forget to detail marketing strategies, which could range from social media advertising to partnerships with local businesses. Market research Before you even think about the menu or location, you need to understand the guests who will walk through your doors. It’s equally important to study your competition.

License 78

License Email Marketing Seasonal Menu Front of House 78

Indoor Media

FEBRUARY 11, 2021

In this guide, we’ll discuss what you can expect from running your first advertising campaign and how to get started. Today, Facebook is one of the largest social media platforms out there — and it’s got plenty of real estate to advertise on. From there, you can then customize your campaign and weigh on several factors.

Advertising 78

Advertising Small Business Website Management Consumer Goods 78

EATER

MAY 7, 2024

Sometimes that happens via social media posts (actress Sydney Sweeney x lip balm brand Laneige ), or appearances in subway ads or commercials ( Jenna Ortega in the Doritos Super Bowl ad this year), or through press junkets not unlike the ones an actor might do when they’re contractually obligated to promote their latest film.

Social Media 83

Social Media Magazine Point of Sale 2007 83

Apicbase

AUGUST 5, 2022

When you’re a local eatery with a long-standing presence in the area, you can get away with social media and a couple of good reviews. But while one attracts a large crowd, the other seems to have more staff than guests. If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Restaurant Engine

JULY 12, 2023

To really set yourself apart from the competition, it pays to have a really unique selling point. For example, you turn your basic trivia nights into a tournament, so points add up over time. Consider advertising the formation of teams. Post these on your website, in your restaurant, and on social media.

Social Media 52

Social Media Email Marketing Point of Sale Seasonal Menu 52

Lavu

NOVEMBER 18, 2022

An idea to open a pizzeria is just an idea until you put your plan on paper. If you’re ready to turn your dream of opening a pizza restaurant into a reality, here is an example of a pizza business plan to help you get started. Use the ebook and example pizza business plan to get ready to open your new business. How much space do you need?

Loyalty Program 78

Loyalty Program Download Document Point of Sale 78

Indoor Media

NOVEMBER 1, 2021

Your customer personas help you better understand your customers’ needs, pain points, and common objections. Then, you can have your sales, marketing, and customer service teams tell you more about your customer base. However, that is not the full picture. So what is a brand persona ?

Customer Service 145

Customer Service Small Business Customer Experience Point of Sale 145

SpotOn

FEBRUARY 27, 2024

Advertise your egg hunt ahead of time through social media and email marketing, as well as in your restaurant's entryway so diners know to look out for pastel-colored surprises. However you develop your set menu, consider past sales and profits with a menu engineering worksheet. Photo by Frank Zhang / Unsplash 2.

Social Media 52

Social Media Seasonal Menu Email Marketing Online Ordering 52

Restaurant365

DECEMBER 17, 2019

Instead, gradual sales growth will help your business gain traction and develop a solid foundation. Variable, controllable costs such as food and labor, are tied to sales and can be adjusted. You can also track the Cost-to-Sales Ratio, comparing food costs as a percentage of sales. Restaurant Startup Costs Breakdown.

Point of Sale 120

Point of Sale License Insurance Employee Relations 120