7 Shifts

NOVEMBER 9, 2022

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Emails are easy to track.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Open for Business

MAY 2, 2023

Restaurant marketing attracts new customers, keeps regulars coming back, and sets one restaurant apart from the crowd. It’s more important than ever to make savvy marketing central to your business. Quick links What is restaurant marketing? Quick links What is restaurant marketing? Ignore it at your peril.

Marketing 78

Marketing Email Marketing Social Media SEO 78

Clover - Restaurants

MAY 10, 2024

Research from payment global analysis firm PYMNTS shows in May 2023: 37% of diners found restaurant information on social media, with even higher numbers for younger generations (42% for Generation Z and 46% for Millennials). Digital marketing also helps you build stronger relationships with your current customers.

Marketing 52

Marketing Email Marketing Social Media POS 52

Bingage

JULY 18, 2023

Confused about How to increase e-commerce sales ? Starting an online business is easy but the most difficult part is getting customers and increasing sales. You are here reading this blog means you are looking for ways to increase e-commerce sales. You’re at the right place!

Loyalty Program 69

Loyalty Program Email Marketing Social Media SEO 69

Restaurant Engine

APRIL 24, 2024

Marketing is the key to growing your restaurant and increasing your brand awareness. To do those things, you need a strong, well-developed marketing strategy. In this article, we look at the eight most frequently asked marketing questions for restaurants. 1: What is the “Marketing Mix?” 2: Why Do I Need a Website?

Marketing 52

Marketing Social Media Mobile Ordering SEO 52

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. Apple has announced plans to restrict its IDFA (identifier for advertisers) in 2021.

Marketing 203

Marketing Email Marketing Loyalty Program Point of Sale 203

Bingage

JULY 18, 2023

Confused about How to increase e-commerce sales ? Starting an online business is easy but the most difficult part is getting customers and increasing sales. You are here reading this blog means you are looking for ways to increase e-commerce sales. You’re at the right place!

Loyalty Program 61

Loyalty Program Email Marketing Social Media SEO 61

7 Shifts

JANUARY 31, 2024

Managing a restaurant is a delicate routine—if we can even call it a routine. A better description might be a balancing act that presents new and unique challenges every day. Managers are responsible for nearly every aspect of the restaurant and have to cover a variety of duties. This part of the job is arguably the most multi-faceted.

Management 397

Management Management Kitchen Safety Front of House 397

Modern Restaurant Management

APRIL 26, 2024

Payment Technologies as a Tool for Allergy-Friendly Dining New payment technologies are reducing the number of possible ‘points of failure’ throughout the process and let restaurants know exactly what their customers can and can't eat right when they order.

Dietary Restrictions 100

Dietary Restrictions Allergens Point of Sale Customer Experience 100

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Indoor Media

OCTOBER 7, 2020

Spark brand buzz, generate conversations about your fantastic services, and increase profits through consistent, memorable radio advertising. “The reason we started doing so much radio advertising two or three years ago is we had just rebranded ourselves and opened a fourth store,” he explains.

Advertising 148

Advertising Social Media Point of Sale Email Marketing 148

Modern Restaurant Management

MAY 26, 2023

A 2023 Emotional Intelligence Market study citing “heavy growth” of $49.93 Emotional intelligence is key to any marketing strategy. Egregious and extreme cases of brands being emotionally “tone dead” can cause a brand to be publicly “flamed” on social media and elsewhere.

Hospitality 100

Hospitality Social Media Customer Service Email Marketing 100

Cheetah

JANUARY 13, 2022

From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. 3 rd party delivery apps, ghost kitchens and privately owned franchises are all fighting for the same market share.

Loyalty Program 148

Loyalty Program Mobile Ordering Airlines Merchandise 148

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Touch Bistro

JULY 15, 2021

The restaurant industry is a competitive space, and you need unique restaurant marketing ideas if you want your venue to stand out. The challenge is, restaurant marketing and promotions can take many forms, and not every strategy will resonate with every diner. The Ultimate Guide to Restaurant Marketing. Download Now.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

Open for Business

OCTOBER 20, 2023

Quick links Market research and business plan Location and layout Budgeting and costs Licenses and legal requirements Creating the menu Staffing Technology and systems Marketing and branding Opening your restaurant Market research and business plan Market research and crafting a solid business plan are foundational steps in opening a restaurant.

License 78

License Email Marketing Seasonal Menu Front of House 78

SpotOn

FEBRUARY 27, 2024

Advertise your egg hunt ahead of time through social media and email marketing, as well as in your restaurant's entryway so diners know to look out for pastel-colored surprises. However you develop your set menu, consider past sales and profits with a menu engineering worksheet.

Social Media 52

Social Media Seasonal Menu Email Marketing Online Ordering 52

7 Shifts

JANUARY 31, 2024

Managing a restaurant is a delicate routine—if we can even call it a routine. A better description might be a balancing act that presents new and unique challenges every day. Managers are responsible for nearly every aspect of the restaurant and have to cover a variety of duties. This part of the job is arguably the most multi-faceted.

Management 195

Management Management Kitchen Safety Front of House 195

Perfect Daily Grind

APRIL 4, 2023

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. You may also like our article on why more producers don’t market their own coffee. Kosta Kallivrousis is the Sales Manager at Algrano in the US.

Consumer Goods 144

Consumer Goods Sustainability Email Marketing Café 144

The Restaurant Times

FEBRUARY 26, 2023

Happy hours are among the most effective marketing strategies for boosting sales in bars and restaurants. A report found that one-third of all sales of alcoholic beverages occur during happy hour and late-night drink specials. Boost Sales According to a study , happy hour accounts for 60.5% So, what are you waiting for?

Social Media 52

Social Media Point of Sale Entertainment Email Marketing 52

Lavu

APRIL 17, 2020

Restaurants are looking at marketing from a new perspective in today’s uncertain times, and need a way to spread the word about offers without a marketing budget. Now is not the time to stop marketing and close up shop, it’s time to double your efforts and keep providing people with delicious meals.

Marketing 83

Marketing Email Marketing Social Media Loyalty Program 83

Restaurant Engine

JULY 12, 2023

To really set yourself apart from the competition, it pays to have a really unique selling point. For example, you turn your basic trivia nights into a tournament, so points add up over time. Consider advertising the formation of teams. Post these on your website, in your restaurant, and on social media.

Social Media 52

Social Media Email Marketing Point of Sale Seasonal Menu 52

Web Diner

AUGUST 27, 2020

Those numbers have since soared when you factor in social-distancing and the desire for people to reduce contact. Those with the data control the market. It allows you to gather user data, market your restaurant, and expand your online presence. How to thrive as a restaurant post-pandemic: a how-to directed at Restaurant Owners.

Social Media 69

Social Media Email Marketing Online Ordering Mobile Ordering 69

The Restaurant Times

JULY 31, 2020

According to research, the global cloud kitchen market is expected to reach USD 2.63 Even though starting a cloud kitchen business is relatively straightforward, just like any other restaurant business, there are possibilities that sales may not keep up with your expectations. Cloud Kitchen Marketing Tips to Grow Your Online Sales.

Loyalty Program 95

Loyalty Program Marketing Mobile Ordering Online Ordering 95

Restaurant365

DECEMBER 17, 2019

Instead, gradual sales growth will help your business gain traction and develop a solid foundation. Variable, controllable costs such as food and labor, are tied to sales and can be adjusted. Marketing costs are also variable and controllable. Costs of Opening and Running a Restaurant. Restaurant Startup Costs Breakdown.

Point of Sale 120

Point of Sale License Insurance Employee Relations 120

The Restaurant Times

SEPTEMBER 22, 2021

Segmentation and target marketing can help you: better engage your consumers to understand their demands and needs and then fit them into your program. . According to Hubspot , segmented and targeted emails generate 58% of all revenue. Businesses use customer segmentation strategies to build more successful marketing tactics.

Loyalty Program 52

Loyalty Program Social Media Email Marketing Customer Service 52

Modern Restaurant Management

DECEMBER 21, 2020

We quickly pivoted to offer Family Meals To Go and have continued to expand our third-party delivery partnerships in key markets, which has contributed to our continued growth, even during one of the most difficult years on record for so many restaurants. Here are their responses. Click here for part two. Shasta, California.

2020 180

2020 Online Ordering Point of Sale Fast Casual 180

Kounta

DECEMBER 16, 2019

Silly season, sensible marketing. As the holiday season hits full swing, it will bring with it new customers and a boost in sales. Marsello is a retention marketing tool that seamlessly integrates with Kounta. It lets you customise and automate effective marketing strategies at low cost and high returns. Email campaigns.

Loyalty Program 90

Loyalty Program Email Marketing Customer Service Point of Sale 90

Bingage

NOVEMBER 18, 2019

Offering Combos in trend now, it is shown in the study that combos deal attract customers, The attractive prices that you offer on a combo offer will give the result of increased sales of multiple products at once. Create a Hype on Social Media. So 2019 is coming to a close, people must be started planning for the evening.

Loyalty Program 81

Loyalty Program Social Media Email Marketing Advertising 81

ChowNow

DECEMBER 3, 2021

Check out our Social Media best practices for pro-tips on how to post your new pics. Resolution #2: Get a head start on marketing. Instead, use the first few weeks of the new year by stocking up early on marketing materials. The holiday season flies by fast, especially for those in the food and hospitality world!

Online Ordering 78

Online Ordering Seasonal Menu Email Marketing Food Order 78

Restaurant365

OCTOBER 14, 2020

Inaccurate numbers can, at best, point you in the wrong direction, and at worst, lead to unsound financial decisions. When creating a restaurant budget, there are four main areas to consider: Track Your Restaurant Sales. Your restaurant sales, or income, are one of the biggest factors in your budget. Collect data.

Point of Sale 78

Point of Sale Email Marketing Cash Management Advertising 78

Restaurant365

DECEMBER 4, 2020

Other restaurants had to shift operations to a limited-capacity model, adjusting labor and food costs to match new sales levels. Your restaurant’s break-even point is the sales you need for a certain period of time to not lose money, or “break even.” Generating enough revenue to break even.

2021 78

2021 Operations Mobile Ordering Social Media 78

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. Diners are looking for reassurance on cleaning procedures and technology to reduce contact with servers.

2020 197

2020 Loyalty Program Mobile Ordering Fast Casual 197

Touch Bistro

MAY 14, 2021

This can be as simple as a social media giveaway, or as complex as a multi-platform contest with a major prize at the end. Your goal is to get noticed by people who haven’t yet discovered your food, but you may not have the marketing budget required to put up billboards all over town. Doesn’t even sound like work, does it?

Social Media 52

Social Media Email Marketing Merchandise Loyalty Program 52

Touch Bistro

MARCH 30, 2021

In fact, TouchBistro restaurants see 24% more sales volume on Mother’s Day.*. When it comes to big holidays, diners expect all the stops: signature drinks, prix-fixe menus , maybe even a contest on social media! based on TouchBistro’s estimate of a restaurant’s average Mother’s Day sales lift.

2021 79

2021 Email Marketing Social Media Seasonal Menu 79

Sling

SEPTEMBER 13, 2022

For example, your point-of-sale software is cumbersome for your employees and customers and needs to be replaced. Your point-of-sale software update can be pushed off until later because it’s not causing any problems at the moment. Effective retail management requires a vast array of skills. That’s where we can help.

Retail 144

Retail Management Management Point of Sale 144

Restaurant365

NOVEMBER 19, 2019

With nearly half of the United States imposing higher minimum wages starting in 2020, restaurants also need to focus on optimizing labor costs (especially as a percentage of sales). By integrating POS system with an accounting and scheduling platform, labor and sales data can be used for smart forecasting. Finding and training staff.

Operations 92

Operations 2020 Mobile Ordering Social Media 92