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While most Dominic’s operators, including me, were focused on the day-to-day challenges of running and building successful restaurants, Vincent made millions of dollars operating just one location. He knew he was a great operator, but he also knew the importance of having an exit strategy.
Recognizing that socialmedia could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. The agency has grown from a one-woman operation to a team of nine with clients across the U.S. “That’s the difference. . “That’s the difference.
Whether youre an independent operator or part of a small chain, visibility is everything. Today, customers rely on Google searches, online reviews, and socialmedia to decide where to eat. Even if your food is incredible, youre not operating in a vacuum. Consumer behavior is constantly evolving. Study your competition.
Modern Restaurant Management (MRM) magazine asked Murray for her insights on how and why to change a restaurant’s concept, socialmedia marketing, and more. I’ve also taken surveys on socialmedia and asked people what they wanted to see and eat. They are the ones leaving reviews and making socialmedia posts.
This is true for businesses operating in office settings just as much as in restaurants, supermarkets, and other settings where businesses have daily contact with consumers. The reality is, the type of business you operate has a larger bearing here. Take Amazon, for example. It's a digital platform from start to finish.
As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.
National chains bring with them the benefits of size: expansive advertising budgets, advanced technology, and nationwide name recognition. What truly stands out is when giving back becomes part of the restaurant’s identity, not just a message, but a mindset woven into everyday operations.
A few years ago, nobody knew what yuzu or dragon fruit was, but now it’s all over socialmedia. Color was a deciding factor, too—the margaritas had stand out on Instagram and other socialmedia platforms. I could see that people were looking for more adventurous flavors coming out of the pandemic,” said Kahn. “A
Many operators worry about wasting money on the wrong strategies or not seeing a return on investment, making it tempting to avoid marketing altogether. Promotions, local SEO, and socialmedia ads can help bring more people through your door. Building a restaurant marketing budget can feel overwhelming.
To do so, you must have an optimized website and engaging socialmedia profiles. Make sure to add a clear sign-up form to your website and promote it on your socialmedia channels. These socialmedia personalities have loyal followers who trust the restaurants they suggest.
Figure out your goal, then match it with a promotion that fits your restaurants operations and venue. Leverage your restaurants socialmedia insights, feedback from staff and customers, and even your order history to shape your decision. Limited-time offers also give you content for socialmedia, email, and your website.
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. And the digitization of operations over the past few years means that the industry is getting better at capturing that data. Data, Data, Data.
Too many restaurant operators pour time and money into marketing efforts, then cross their fingers and hope for the best. That’s why understanding (and improving) your restaurant marketing ROI is one of the smartest moves you can make as an operator. When it does work, they have no idea what’s actually driving the results.
Whether for operations expansion, equipment upgrades, staff recruiting, or more marketing activity, growth calls for resources. Expanding Operational Capacity to Meet Higher Demand When customer demand increases, businesses that do not scale up quickly lose valuable opportunities to competitors.
This final edition of Modern Restaurant Management (MRM) magazine's Research Roundup for 2024 features news of operator challenges and priorities, delivery trends, wages and hourly worker considerations. As operators look to bolster these two key areas, they’re also closely watching employee training and guest preferences.
To learn more, Modern Restaurant Management (MRM) magazine reached out to Kadecia Ber, Yelp’s advertising trends expert. This trend is being driven by a mix of factors, including socialmedia exposure, travel influences, and a growing appreciation for diverse culinary experiences. What surprised you about the results?
Use SocialMedia to Announce Your Restaurant's Move Socialmedia is one of the most effective platforms to announce the relocation of your restaurant. These messages can be shared on socialmedia as part of your moves storytelling. This includes those who may not be active on socialmedia.
As a restaurant owner, you can capitalize on these trends by showcasing seasonal menu items, behind-the-scenes kitchen prep , chef interviews, clips of special events, and customer testimonials to provide an authentic glimpse into the restaurant operations that fosters trust. Remember the days of beautiful dinner images on Instagram?
This shift is driven by growing environmental awareness, socialmedia scrutiny, and increased access to digital information. Restaurant operators who prioritize transparency can build trust, loyalty, and long-term success. Regulators are tightening enforcement around false advertising and sustainability claims.
Jeff had nailed bagel making by then, and started selling his bagels online, using socialmedia. “The But the team build a trademarked system—dubbed Au-Dough-Mation”—that can now manage front- and back-of-house operations. The first few were terrible,” he said. But I was having fun.” Then the pandemic shut everything down.
Each option has pros and cons, so weighing which method aligns with your restaurant’s operational strategy and budget constraints is vital. Maintenance and Repair Costs for Delivery Vehicles Understanding when to repair or replace vehicles is essential for maintaining smooth operations.
When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests. It improves operational efficiency. Customer data can help you improve operations and make more informed decisions about staffing and inventory.
Shipley operates 375 locations in more than 14 states. Franchised brands have been popular targets for investors that prefer their lack of capital spending and cash flow that is less susceptible to recessionary downturns like those of company-run operations. Terms of the deal were not disclosed.
This covers everything from the language on your menu to the tone of your socialmedia captioning. From signage to internet marketing, consistency across all media helps to define your restaurant and creates cohesiveness. On socialmedia, where aesthetics inspire interaction, visual storytelling also flourishes.
If guests successfully guess the weight of their bowl ahead of time (within a 10-cent margin of error), it’s free—a move that encourages socialmedia posting. “It Because the industry is in a tough spot, and some operators have few options. It becomes competitive, where friends try to guess their pots together,” said Luo.
Noting that ranch variations were getting a lot of attention on social platforms, “we tried out those flavors with the potential of one going viral, but the taste just didn’t fly,” he said. Slater has more quesadilla ideas in the pipeline, along with sandwiches, salads, dips and sauces. Members help make our journalism possible.
We’re building a platform that makes it easier for local businesses to grow—whether that’s through delivery, pickup, reservations, or in-person hospitality,” said Parisa Sadrzadeh, VP of strategy and operations at DoorDash, in a press release.
Socialmedia erupted over portion sizes last year, which had a side effect of creating stress for employees as customers videoed their orders being put together. The socialmedia issues and tensions they caused could finally be revealing themselves in weak traffic.
What is Online Reputation Management for Restaurants Simple definition of restaurant reputation Online reputation management for restaurants means actively shaping how people see your restaurant on review sites, socialmedia, and online searches. Engage with your local community through events, partnerships, and social initiatives.
They streamline operations, increase sales, and enhance customer relationships. Improving Operational Efficiency Streamlined Order Management Gone are the days of scribbling orders on notepads and risking errors. They’ve not only spiced up our dining experiences but also served up a platter of benefits for restaurants.
Photo: Shutterstock DoorDash is doubling down on its advertising business. Symbiosys will allow DoorDash to place ads for restaurants outside of its app—on Google, socialmedia and websites—for the first time. Launched in 2022, it is the fastest-growing retail media network in history, according to the company.
Hawkers was founded in 2011 and operates 15 locations that each average $4.6 Premium Technology How restaurants can survive the new Wild West of web search Tech Check: AI and socialmedia are rapidly changing how people discover restaurants online. He previously worked with chains like Cracker Barrel and Hard Rock Café.
Your loyal customers are your best advocates, and when they give someone a gift card from your restaurant as a present, they’re spreading holiday cheer and helping you attract new customers without spending a dime on advertising. Use email and socialmedia to promote gift cards and drive holiday sales.
Exceptional pizza Consistent branding and marketing, Efficient operations, Cleanliness Strong customer focus These aren’t just sides; they are the central slices in the pie of success. When your pizza stands out, it enhances your entire operation and keeps customers coming back for more. Or advertising. It takes a team.
Loyalty programs offer a rare win-win for restaurant operators and guests alike. Guests get free food and operators gain a database of loyal customers, a tool for increasing sales, and a way to differentiate themselves in a competitive market. If you're an owner-operator, a loyalty program is probably the last thing on your mind.
Connecting with the consumer through loyalty programs and better customer data is a key focus for operators – more than seven in ten restaurant leaders (71 percent) are planning to increase investment in their loyalty or reward programs to keep customers close over the next 12 months. ” A Year of Challenges U.S.
McIntyre is a classically trained chef with deep experience in both menu development and operations. As the Salt Lake City-based coffee chain continues to grow, CEO Doug Willmarth also announced additional hires: Carrie Cohen as senior manager of digital marketing and Rachel Day as senior Manager of socialmedia.
To Drenon, the answer is pretty clear: Short-form videos on TikTok, Instagram and other socialmedia sites where modern Americans spend so much of their time. Those two brands are socialmedia natives. Here are some tips and tricks to consider. By Joe Guszkowski on Jul. People are watching that constantly,” he said. “So
With rising ingredient prices, labor shortages, and tighter margins, operators must find strategic ways to reduce restaurant costs without compromising quality or customer experience. Whether you want to lower your costs, increase profitability, or run a more efficient operation, these ideas can help you reach your financial goals.
Premium Technology How restaurants can survive the new Wild West of web search Tech Check: AI and socialmedia are rapidly changing how people discover restaurants online. Now co-founder Kyle Gordon feels the brand is ready to become the next Raising Cane's. Here are some tips and tricks to consider.
These reviews influence your customers choices of where to eat in your hometown more than traditional advertising. Maintain accurate information: Keep your restaurants name, address, phone number, hours of operation, and menu updated at all times to avoid customer confusion. This helps to encourage guests to leave feedback.
Not only are you competing with chain restaurants and their massive advertising budgets, but youre also competing against local restaurants on socialmedia platforms and with their own pay-per-click budgets. In addition, use socialmedia to share behind-the-scenes looks in your kitchen or shout-outs to loyal customers.
coli outbreak and the resulting socialmedia furor, Chipotle has been immune to these sorts of questions. With just one report, the fast-casual burrito chain lost its sense of invincibility. Outside of the largely self-inflicted problems stemming from its 2015 e.
And Rachel Day is the new senior manager of socialmedia for the brand. Jason Reader is the new chief operating officer for Davidson Hospitality Group in Atlanta. In addition, Beans & Brews has hired Carrie Cohen as senior manager of digital marketing. Outback Steakhouse parent Bloomin’ Brands has hired Rafael Sanchez as CIO.
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