Remove Advertising Remove Menu Remove Mobile Ordering
article thumbnail

DoorDash acquires tech firm Symbiosys to supercharge its advertising business

Restaurant Business

Photo: Shutterstock DoorDash is doubling down on its advertising business. It’s part of a major expansion of the company’s advertising business, DoorDash Ads, which currently allows restaurants to buy promotions and sponsored listings within the DoorDash marketplace. These ads will direct back to a restaurants’ DoorDash ordering page.

article thumbnail

Is ‘Menu Scraping’ Legal for Third-Party Delivery Services?

Modern Restaurant Management

The advent of on-demand food delivery can be traced back to the early 2000s when the use of GrubHub, Seamless and numerous other online and mobile food-ordering systems became commonplace among college students and young professionals throughout the United States. So, is menu scraping legal? So, is menu scraping legal?

Delivery 492
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Five Benefits of Outsourcing Your Restaurant’s Digital Marketing Efforts

Modern Restaurant Management

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 508
article thumbnail

2025 Outlook: Experts Weigh In on Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

Foot traffic or heat mapping, menu item engagement, or consumer demographics by time of day. The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. As of 2024, over half of U.S.

2025 419
article thumbnail

Collecting the Right Customer Data Points to Drive Restaurant Profits

Modern Restaurant Management

Diary studies, a type of mobile ethnography, can uncover behavioral data with respect to the way meals play a role in customers’ daily routines. Understand the Customer Journey Across New Ordering Platforms. It’s more meaningful to understand the app experience through the eyes of their target consumer.

article thumbnail

Game Changing News for Brands’ Media Mix

Modern Restaurant Management

Restaurant brands need to pay attention to evolving media consumptions in order to better engage with potential customers, according to results of a year-long study conducted by Digital Turbine in collaboration with Qrious Insight. Mobile gaming-first audiences were shown 61 percent fewer ads than social media-first audiences.

article thumbnail

17 Restaurant Promotion Ideas To Boost Orders And Customer Loyalty

ChowNow

The right promotion at the right time can reignite business, whether that means a packed dining room on a slow weekday or reconnecting with loyal customers who havent ordered in a while. Are you trying to increase your direct online ordering ? Rewarding customers for ordering direct creates long-term habits that boost your sales.

Ordering 195