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Taking a Bite Out of the QSR Market through Effective Advertising

Modern Restaurant Management

Given that businesses grow by acquiring new customers, many national QSR brands rely heavily on advertising to increase exposure. billion on national television advertisements, and digital spend is also on the rise given the increasing influence of social media platforms like TikTok. The Brand-Building Benefits of Advertising.

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DoorDash acquires tech firm Symbiosys to supercharge its advertising business

Restaurant Business

Photo: Shutterstock DoorDash is doubling down on its advertising business. . Photo: Shutterstock DoorDash is doubling down on its advertising business. The food delivery company said Wednesday that it has acquired Symbiosys, an ad tech company, in a deal valued at $175 million. By Joe Guszkowski on Jun.

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Restaurant Market Research: Ultimate Guide to Market Analysis

7 Shifts

Let’s take the guesswork out of starting your food business and set your establishment up for success. Do you want to find out which food items your customers love the most? Will you track customer satisfaction scores, sales of specific food items, or the number of repeat customers? Start by deciding what you need to know.

Marketing 370
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Waffle House lifts 50-cent egg surcharge as prices fall

Restaurant Business

But supply has bounced back in recent months, bringing prices back down to earth. Investors are leery about fast-food chains and they’re jumping onto a few key casual-dining bandwagons. Egg-cellent news…as of June 2, the egg surcharge is officially off the menu,” Georgia-based Waffle House wrote on X. Thanks for understanding!”

Pricing 247
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Five Ways With Philadelphia

Restaurant Business

From elevated comfort food to trending global flavors, operators are using Philly in inventive ways that bring signature flavor and premium texture to the menu. Way #5 CREAMY QUESADILLA WITH PHILLY Mexican food is leading the charge in foodservice growth, with the highest increase in servings vs. last year. Or even on a pizza!

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Olive Garden sales surge on delivery and free take-home meals

Restaurant Business

Toward the end of the quarter, the chain began advertising delivery on TV and elsewhere. Consumers want to go out and spend their hard-earned money, and we think we’re taking some wallet share from fast food and fast casual.” Its white-labeled delivery offering with Uber has become a significant sales driver, accounting for 3.5%

Delivery 245
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RATIONAL’s iCareSystem AutoDose helps you keep your oven clean without the extra effort

Restaurant Business

23, 2025 Photograph: RATIONAL Facebook Twitter LinkedIn Maintaining clean and hygienic equipment is one of the most important tasks in food service — and also one of the most despised. Most of all, it’s not nearly as much fun as preparing food and serving customers, the reason most people love working in food service.