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Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?
Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.
As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.
Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.
Not quite yet Food An easy way to bring bold Korean flavors to modern menus Food From BBQ to beverages, menus are seeing a lot of action Premium Food An eye on food waste inspires a chicken salad that becomes a best seller Exclusive Content Premium Emerging Brands Forget coffee.
This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.
Photo: Shutterstock San Francisco-based delivery service DoorDash announced Friday that it has completed its purchase of SevenRooms, a New York-City-based reservations and marketing platform for restaurants. It’s been a little over a month since DoorDash announced it was buying both SevenRooms for $1.2 billion, both in cash.
Premium Financing The market for restaurant chains is heating up The Bottom Line: A pair of firms are reportedly making a play for Papa Johns, and Bojangles is apparently on the market again. Consumers still want great in-store experiences, even if they don’t always use them.
Zero-waste, high-fiber snack bars Food What operators should know about ancient grains Sponsored content from our partner Furmano’s on Jul. 23, 2025 Facebook Twitter LinkedIn Ancient grains like spelt/farro, quinoa, and sorghum have received a lot of culinary buzz in recent years.
marketing retail News Heather Lalley is the managing editor of Restaurant Business, Foodservice Director and CSP Daily news. Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.
The company plans to expand into more markets and expects to have thousands of bots on the ground by the end of the year, which it says will give it the largest autonomous vehicle fleet in the world. Sam Altman, the CEO of OpenAI and an existing Coco investor, contributed to the fundraising round. Members help make our journalism possible.
11, 2025 Facebook Twitter LinkedIn Huddle House will add drive-thrus as it moves into more urban and suburban markets. | Many of the changes it is making are intended to help it adapt to these new markets. That means you can now get boba at Perkins. By Joe Guszkowski on Jun.
If you can boost your hiring rate from 1 in 10 candidates interviewed to 1 in 3, you’ll save a tremendous amount of time and not waste resources interviewing candidates who aren’t a good fit. Time-to-respond to candidates (via call, SMS text message, email). Hires happen in days, not weeks.
How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. Conduct market research to verify that your pricing corresponds to perceived value.
The three-unit chain has two more under construction in the Tampa Bay area, and another five to seven are planned in 2026, reaching the Orlando market. We have found that, by keeping it in each location, we’re able to have the freshest product possible, as well as being able to manage inventory levels and waste accordingly,” said Kern.
Since the COVID-19 crisis began, the Association has coordinated more than 400,000 emails to Congress from restaurants, employees, consumers and industry supporters—all speaking out about the need for swift and strong federal relief and recovery programs. "Cox Media has been very supportive to us during this difficult time. .”
At Bobby’s Burgers, Cunningham will focus on new market expansion, and both traditional and nontraditional growth worldwide. Premium Financing The market for restaurant chains is heating up The Bottom Line: A pair of firms are reportedly making a play for Papa Johns, and Bojangles is apparently on the market again.
You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. This document will outline your bar's concept, menu, marketing strategy, and financial projections. Sourcing the Right Equipment Your budget, target market, and concept will dictate your equipment needs.
Inventory management Managers need to ensure the kitchen is stocked with the right amount of food so that nothing is wasted and as few items need to be 86'ed as possible. This means that managers tend to bear more of the marketing responsibilities and have to know how to use digital marketing platforms effectively.
We quickly pivoted to offer Family Meals To Go and have continued to expand our third-party delivery partnerships in key markets, which has contributed to our continued growth, even during one of the most difficult years on record for so many restaurants. Dennis Becker, CEO, Mobivity. Despite that sales are still down?
Hunter sees potential for future expansion, but considers San Diego the ideal market for launch given its annual visitor count of 35.8 As added incentive, special deals will be announced each week on Twitter and through Jersey Mike’s email club. million who spend $11.5 billion on average. Zagat debuted Zagat Stories.
Apple | Android Team Communication The Team Communication tool from 7shifts fixes the chaos of disconnected conversations, text threads, and email chains that seem to go nowhere. You’ll also gain powerful data into your guests’ behavior and preferences, which you can feed back into your marketing efforts or your loyalty program.
Apple | Android Team Communication The Team Communication tool from 7shifts fixes the chaos of disconnected conversations, text threads, and email chains that seem to go nowhere. You’ll also gain powerful data into your guests’ behavior and preferences, which you can feed back into your marketing efforts or your loyalty program.
Customer acquisition cost (CAC) CAC is used by restaurants to measure the effectiveness of their marketing efforts, whether they're advertising on social media or utilizing coupons, deals, and local print ads. It’s a little expensive, but this accounting tool is highly recommended for restaurants with huge operations.
Customers can also sign up on the website to receive email updates as new information is posted on the site. Customers can also continue to leverage the Company’s e-commerce portal SGProof.com in markets where available for online ordering and self-service. This includes great tips about how to use social media to advertise.
Choosing this option is beneficial if your restaurant is in a competitive market where people use these apps frequently. This way, you reduce food waste and generate revenue from products that would otherwise go unused. Encourage attendees to share their experiences online social media for word-of-mouth marketing.
By closely monitoring and optimizing this percentage, restaurants can better manage their inventory, minimize waste, and lower their overall expenses, ultimately maximizing cost reduction. Yield Percentage: Calculate the yield percentage to account for any waste or shrinkage during cooking. Food cost control is crucial.
You can decide on price, location, and advertising by researching the profitability and popularity of each menu item. To boost sales, concentrate on emphasizing and selectively advertising high-margin goods. Review and alter your menu often in response to consumer input, shifting market trends, and seasonal availability.
From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. 3 rd party delivery apps, ghost kitchens and privately owned franchises are all fighting for the same market share.
Inventory management Managers need to ensure the kitchen is stocked with the right amount of food so that nothing is wasted and as few items need to be 86'ed as possible. This means that managers tend to bear more of the marketing responsibilities and have to know how to use digital marketing platforms effectively.
market for online food delivery. According to Statista, a provider of market and consumer data, the market for online food delivery in the U.S. Revenue is expected to show an annual growth rate (CAGR 2020-2024) of 5.1%, resulting in a projected market volume of $32,325m by 2024. Size of U.S.
You know that offering your customers specials is a terrific marketing tool. The recipe costing card not only helps you make a profit, but it also helps you control portion sizes while minimizing waste. The take-away here is knowing your audience and marketing your specials in the appropriate manner. The menu price.
Marketing costs are also variable and controllable. An accurate inventory management system can not only help you track your restaurant food costs, but also highlight areas of food waste or inefficiencies that you can adjust for lower overall food costs. Marketing Costs. Restaurant Food Costs. Labor Costs.
Restaurant marketing attracts new customers, keeps regulars coming back, and sets one restaurant apart from the crowd. It’s more important than ever to make savvy marketing central to your business. Quick links What is restaurant marketing? Quick links What is restaurant marketing? Ignore it at your peril.
The ease of making changes to a QR code menu allows you to reduce food waste by adding specials to quickly sell inventory that’s approaching its expiration date. QR code menus can reduce wasted food because it minimizes ordering miscommunication and errors. Reservation confirmation emails. Improve Ordering Accuracy.
But, in the midst of wearing all these hats, you may forget about your restaurant’s marketing and advertising. Advertising is an essential part of keeping your business afloat because it’s what will bring customers through your doors. Advertising shouldn’t become your part-time job. Keep it Simple. Learn more.
If you’ve ever been in an advertising meeting, the team probably identified a “ buyer persona.” By researching your current consumers and audience, you can amass a description of the average customer, which can help you hone where to advertise and how to reach them.
Whether your restaurant is opening soon or has been open for some time, you’ll need to make some decisions on hiring an internal marketing team. Too many people applying for marketing jobs believe posting on instagram and snap chat qualifies them as a marketing director. Social Media Marketing. EmailMarketing.
Not only is an accurate prime cost essential to appropriately budgeting for your expenses, but it can also help you optimize your budget by pinpointing food waste or inefficiencies. Finally, these expenses may cover technology and software like restaurant management solutions, as well as any marketing or advertising costs.
2) Don’t waste your time. Distractions are legion in the retail industry, but you need to avoid them as much as possible so you don’t waste your time. Yes, you may have to work on the computer at some point during the day, but try to stay away from reading the news, checking your email repeatedly, or looking at funny cat pictures.
This means your staff won’t be wasting time running back and forth from a stationary POS terminal on a day when you’ll have plenty of guests. Marketing and Promotions. Use marketing strategies such as social media (Facebook and Instagram), restaurant emailmarketing , your website, direct mail, and paid advertising.
Because a menu is one of the most visible pieces of restaurant marketing, maintaining a relevant, profitable menu is essential for a restaurant’s bottom line. Automating tools like recipe costing, or using software like smart prep to reduce waste, can help streamline the business and adapt to food cost fluctuations.
Marketing and advertising are fundamental for growth, but restaurants tend to keep these costs to about 3-6% of total sales. Use inventory management software to track usage and reduce waste. A data-driven approach can significantly reduce food waste and overordering. Try to keep labor costs between 25-35% of total sales.
Marketing and advertising costs. Also, cross utilizing menu items helps reduce waste and save money. You’ll have a much closer understanding of your needs and can allocate costs of seasonal staff, stock and marketing in advance of busy times. Use your creativity to market your restaurant on a limited budget.
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