7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Which is where your restaurant marketing plan comes in. What are they ordering?

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

JANUARY 9, 2020

These aren’t just adjectives explaining coffee flavors, but should also be terms that describe your coffee shop’s marketing campaigns. Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market. Here are three top places to advertise: Online.

Marketing 178

Marketing Email Marketing Loyalty Program Social Media 178

Indoor Media

OCTOBER 17, 2017

Groupon was a commercial darling in the early 2010s, and though its popularity has cooled over the years, it remains a consideration for restaurants and other local businesses that are looking to increase their customer base. However, Groupon and coupon advertising are not the same. How Each Works. Obvious, Yet Unexpected, Costs.

Coupons 78

Coupons Advertising Tip Distribution Email Marketing 78

Indoor Media

NOVEMBER 15, 2017

Auto shop advertising campaigns demonstrate that you are an anchor of your local community. Without marketing and advertising, it’s tough to spread the word about your great business and bring in new customers. According to owner Jeff Matt, social media is a business expense that pays off in the long term.

Advertising 78

Advertising Social Media Coupons Email Marketing 78

Indoor Media

AUGUST 9, 2021

Advertising is all about raising brand awareness and attracting new customers, right? Let’s take a look at some of the statistics around how existing customers interact with a business. Word of mouth is a vital organic marketing tool that you can only leverage by satisfying your existing customers.

Advertising 78

Advertising Social Media Email Marketing Customer Service 78

Indoor Media

JULY 19, 2021

So you’ve decided to start creating advertisements for your business. You know exactly what channels you’re going to leverage — maybe Yelp, Cartvertising, billboard advertising, and some Facebook ads. Now, the only thing you have to do is create, store, and manage those marketing materials. You’ve done all the research.

Marketing 78

Marketing Management Management Advertising 78

Indoor Media

JULY 15, 2021

Yelp is a great tool and a major annoyance for modern business owners, especially for restaurateurs. Long gone are the days when all a restaurant needed to do was set up shop, hope for a review in a local paper, some foot traffic, and word-of-mouth recommendation to drive business. The platform just kept multiplying from that point on.

Advertising 78

Advertising Website Management Email Marketing Social Media 78

Next Restaurants

JUNE 30, 2020

Owners are faced with the challenge of keeping their business alive even amidst limited gatherings, quarantines, curfews, and the fear of infection. Advertise & Promote Your Restaurant on Social Media. So, save on your marketing budget and use social media marketing tools for best results on social media. .

Social Media 163

Social Media Email Marketing Online Ordering Food Safety 163

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Indoor Media

NOVEMBER 8, 2021

Businesses can learn how to create free QR codes for their QR code marketing campaigns and what they need to create them. How to Create a QR Code: Tips for Success If you’re looking to create a QR code for your business, here are some of the best ways to get started.

Email Marketing 78

Email Marketing Coupons Healthcare Loyalty Program 78

Next Restaurants

MARCH 8, 2022

These signs are great for attracting the attention of passersby, but you can take it even further and amplify their marketing power by using your restaurant chalkboard signs as a form of social media marketing. Chalkboard marketing is a cost-effective way to energize your advertising.

Social Media 124

Social Media Seasonal Menu Email Marketing Online Ordering 124

Modern Restaurant Management

APRIL 14, 2020

Since the COVID-19 crisis began, the Association has coordinated more than 400,000 emails to Congress from restaurants, employees, consumers and industry supporters—all speaking out about the need for swift and strong federal relief and recovery programs. "Cox Media has been very supportive to us during this difficult time. . "Local

Online Ordering 208

Online Ordering Back of House Customer Service Small Business 208

Indoor Media

JULY 22, 2020

With an average of 35 million monthly mobile users , Yelp is one of the most popular online review sites, with the auto industry being 6% of its reviewed business categories. Potential customers will decide whether or not to give you their business based on what others are saying about you. Set Up Your Yelp Profile and Claim Ownership.

Consumer Goods 146

Consumer Goods Customer Service Advertising Email Marketing 146

Restaurant Engine

SEPTEMBER 23, 2020

This is a common problem for both new and established restaurants, and it all comes down to marketing. In this article, let’s look at 2020 restaurant marketing trends for your best year yet, and so you don’t have to ask, “Where are my diners?”. Have Someone Dedicated to Marketing. tweet this). Offer a Wi-Fi Exchange.

2020 94

2020 Marketing Email Marketing Social Media 94

Indoor Media

JUNE 7, 2021

Though word of mouth remains a significant way to acquire new customers for businesses of all kinds, modern businesses require more. Today we’ll explore how salon owners specifically can harness Yelp and other contemporary advertising methods to drive customer acquisition. Users also rate businesses on a five-star scale.

Advertising 78

Advertising Customer Service Website Management Email Marketing 78

Indoor Media

SEPTEMBER 12, 2020

While some businesses can survive with one-and-done customers, the most profitable ones build a foundation of trust and respect that keeps customers coming back. Email Marketing. This number gives you insight into what your customers are purchasing most frequently and how your business can increase profits.

Ordering 145

Ordering Email Marketing Customer Service Communication 145

ChowNow

JANUARY 6, 2021

Read on for 5 tips that will help you run a successful and profitable business this year. . According to Constant Contact , 72 percent of consumers said they expect to be back to doing business in-person within the next year. To be successful in 2021, it’s important to offer your customers more options for doing business with you.

2021 148

2021 Mobile Ordering Online Ordering Email Marketing 148

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Indoor Media

AUGUST 5, 2021

We’ve previously discussed B2C marketing on this blog — but what of B2B marketing? These two business marketing terms provide an important lens for studying other businesses’ marketing strategies and defining a plan for your own business. What is B2B Marketing?

Marketing 78

Marketing Advertising Email Marketing Customer Service 78

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing, the business can’t receive its greatest rewards.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing business can’t receive its greatest rewards. Let’s start – .

Delivery 98

Delivery Marketing Social Media SEO 98

SpotOn

FEBRUARY 27, 2024

Advertise your egg hunt ahead of time through social media and email marketing, as well as in your restaurant's entryway so diners know to look out for pastel-colored surprises. An easter menu can help your kitchen and servers manage the increased traffic and help you maximize profits during a busy shift.

Social Media 52

Social Media Seasonal Menu Email Marketing Online Ordering 52

Cheetah

JANUARY 13, 2022

From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. 3 rd party delivery apps, ghost kitchens and privately owned franchises are all fighting for the same market share.

Loyalty Program 148

Loyalty Program Mobile Ordering Airlines Merchandise 148

Perfect Daily Grind

APRIL 4, 2023

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. And while many coffee businesses believe that consumers also want to know the same information, is this really an accurate assumption?

Consumer Goods 144

Consumer Goods Sustainability Email Marketing Café 144

Indoor Media

DECEMBER 30, 2020

This pandemic has led many salons to get creative with their advertising. That being said, even before this year of lockdowns and business closures, hair and nail salons have always had to find interesting ways to get a leg up on their competition. Some offers are better than others.

Coupons 78

Coupons Advertising Social Media Customer Service 78

The Food Corridor

NOVEMBER 3, 2021

But there’s always that nagging feeling that you could be doing more to spread the word about your space and get more business through the door. If you’re in the position where you want to grow your business, but you’re not sure where to best place your money and resources to get the most from your efforts, we’re here to help.

Marketing 52

Marketing Email Marketing Social Media Website Management 52

Touch Bistro

APRIL 28, 2021

As the COVID-19 pandemic slowly begins to recede, many restaurants are turning to gift card marketing as part of their 2021 recovery plan. And when things eventually return to business-as-usual (and they will), gift cards help bring old customers back to your business and encourage new ones to visit you for the very first time.

Marketing 98

Marketing Email Marketing Social Media Guest Recovery 98

Restaurant Engine

JULY 28, 2021

You want to price your daily dinner specials just right for repeat business. You know that offering your customers specials is a terrific marketing tool. The take-away here is knowing your audience and marketing your specials in the appropriate manner. Advertise specials on social media. Promote Your Specials.

Specials 111

Specials Pricing Email Marketing Advertising 111

QSR Automations

DECEMBER 22, 2023

Owners have had to adapt to new ways of business and staffing shortages. Online reservation and booking Although online reservations aren’t exactly new, we can see that numerous businesses are attempting to improve the customer experience on that front. Obviously, even in those cases, there was plenty of room for improvement.

2024 52

2024 Loyalty Program Online Ordering Customer Service 52

Modern Restaurant Management

MAY 21, 2020

Though expecting business as usual to be ‘usual’ is a little far fetched, many restaurants are opting for innovative ways to counter the virus – some even becoming part of the solution. Here’s a quick checklist to help you make safe choices while ensuring business continuity: Redesign Your Offerings.

Social Media 206

Social Media Food Safety Cash Management Kitchen Safety 206

Indoor Media

MARCH 1, 2018

While you may not be familiar with the proper term “domain name” you use it daily whenever you visit a website or send an email. It is used most commonly as your website address, but can also be used to create a customized email address. How does a domain benefit my marketing? The same principle applies to your online marketing.

Email Marketing 78

Email Marketing SEO Customer Service Advertising 78

ChowNow

JANUARY 6, 2022

Read on for 5 tips that will help you run a successful and profitable business this year. . According to Constant Contact , 72 percent of consumers said they expect to be back to doing business in-person within the next year. Your diners want to support local businesses. Invest in the right online ordering platform.

2022 78

2022 Mobile Ordering Online Ordering Email Marketing 78

Gecko Hospitality

DECEMBER 18, 2019

Here are some of the best ideas for promoting your restaurant with a small marketing budget. Sure, money can buy you banner advertising, but there are also creative ways you can use free online tools to draw people in. Give each table a business card with a percentage off coupon if they bring a friend for lunch.

Coupons 106

Coupons Social Media Email Marketing Customer Experience 106

The Restaurant Times

NOVEMBER 17, 2022

The market has changed regarding what people spend their money on in recent years. To have a successful endeavor, however, you must heavily implement extreme and exceptional marketing efforts to start and end your pop-up with a splash. . How To Successfully Do Pop-up Marketing. Start Marketing at Least 7 Months in Advance.

Marketing 52

Marketing 2023 Email Marketing Social Media 52

ChefMod

OCTOBER 6, 2021

Although these regulations are ever-changing, there are several ways that restaurant owners and stakeholders can continue to run a successful restaurant business. According to a report by the National Restaurants Association, more than 110,000 restaurants and bars closed their business for good or temporarily by the end of 2020.

2021 52

2021 Email Marketing Front of House Cash Management 52

Restaurant Clicks

NOVEMBER 5, 2017

Whether your restaurant is opening soon or has been open for some time, you’ll need to make some decisions on hiring an internal marketing team. How do you hire the right person to help your business grow? Too many people applying for marketing jobs believe posting on instagram and snap chat qualifies them as a marketing director.

Marketing 61

Marketing Email Marketing SEO Social Media 61

Restaurant Engine

JULY 12, 2023

Consider advertising the formation of teams. Grab some marshmallows, Hershey candy bars, graham crackers, and tabletop, small grills. Or you can simply advertise a special discount night and announce it on social media, in your restaurant, through email marketing, and on your website.

Social Media 52

Social Media Email Marketing Point of Sale Seasonal Menu 52